Are you interested in video marketing? Maybe you have no idea what video marketing really is. Either way, you need to find out more information in order to be successful. Continue reading for great video marketing advice.
Perfection is not your goal! You don’t have to have the best equipment if you want to engage in video marketing. Generally, you can use the basic programs or software that came installed on your computer. If you have a smartphone, you can use the camera that comes standard on it. Stay professional, provide useful information, and people will watch your videos.
When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to attract their attention. The 15 seconds that start your video must count. Draw them in quickly so that they will stick around for the video’s entirety.
Use moderation within the comments of videos on popular websites, such as Youtube or Facebook. Some viewers base their opinions on what others have said regarding a video, and harsh, nasty commentary can be devastating to your goals. If you are too busy to keep up with users comments and you are getting a lot of spam or negative feedback, you can simple disable the comments and stop them altogether.
Once you have a number of comments on one video, make another. Try to get better and better with every video you produce. Create more targeted content, use a higher grade of equipment, learn professional production techniques and turn out one great video after another.
Keep videos short and full of information. Online viewers are often somewhat impatient. Your best bet is to upload videos that last no longer than five minutes. Otherwise, there is a greater chance that they will not view the entire clip. Even if your content is amazing, it won’t be much good if viewers stop watching halfway through.
“Part two coming soon…” is a great tool for a video producer. This is perfect for bringing back the same viewers each week. You can make your videos part of a series by having each one give just a little more information about a certain topic.
Everyone loves a good story! What are some stories you can tell about your products or company? You can create videos about events you’ve attended recently, from preparation to completion. Include testimonials from satisfied customers as well.
Is five minutes too long for a marketing video? There is no set limit for video length, but shorter is usually better. If you can get your point across and keep the viewers interested, they’ll be much more likely to spread your message for you.
If you are utilizing video marketing, greet customers in a nice way. Introduce yourself and give a brief overview of your business before presenting your content. You should end your videos in a friendly way and remind people about your business and your website.
If your customers do not understand how to properly use your products, a video may be called for. This helps you teach customers how to use your products correctly while showing potential customers how well your products work.
Shorter videos can be more effective than long ones. Do not let your videos go longer than 3 minutes, because otherwise you might start losing viewers along the way. In some instances, it is acceptable to extend the duration to around five minutes. Anything longer than that should be reconsidered. Short and sweet videos are best.
Think about using a voice over if you’re shy. Many people are shy, so it is perfectly normal if you do not want to be seen on camera. But, you might just decide to display products only and make use of voice over talent. It is as easy as recording your voice and putting it into your video.
Before releasing your video you must know how you are going to assess its success. You can view videos and guess how people will feel about them. However, looking at statistics will give you a more accurate picture of how your video is being received. Look at the hits your videos you make get, and see which ones get more and try to figure out why.
On your video page, make sure you include an opt-in mailing list form. If viewers want to learn more about the video’s topic, they can sign up. This also allows you to pitch your product to them as well.
You need to be yourself when you are marketing through videos. Most consumers are interested in the human aspect of a brand and its offerings. They will buy from you if they feel like they know you better. They want to see what you look like to relate you to what you sell.
Take information related to your business, such as what it offers and reasons for signing up to your mailing list, and put it in a video. Mention an incentive, such as a free eBook or contest. Providing a bonus of sorts will make it easier for viewers to feel a connection with you and trust your products.
When it comes to your marketing videos, choose a consistent tone. A laugh-out-loud funny video can be equally as successful as a how to video. Take your target audience as well as the goods or services you provide when determining what type of video you want to create. Use these factors alongside the image that you want to present for you business as you decide what tone you want to set for your marketing videos.
Use music. Think back to some of the memorable commercials you’ve seen in the past and you’ll soon learn the positive impact that music can have. You want to put music that fits the video in it. Customers will find your video more appealing with music. This is an even more useful tip if your face isn’t going to be onscreen.
You should now feel as though your understanding has improved. If so, start using video marketing to promote your products. The sky is the limit, so get started today!
