Facebook is appealing because it reaches so many people and is so easy to use. Rather than overlooking its significance and power, use it to the best of your ability in a marketing sense. Keep reading to learn how to successfully incorporate Facebook marketing in your business.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Follow through and actually award a prize or you will appear dishonest.

When marketing through Facebook, you’ve got to make your page stand out from the competition. High quality pictures and appealing colors are essential. People are much more drawn to decorative pages than plain ones.

Facebook Offers is a great tool for promoting giveaways and contests on your site. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

Always take the time to answer any questions and address any comments made to you through Facebook.

Make sure to give helpful answers, and thank them for their time. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.

Use custom tabs to make your Facebook page more efficient. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. Deals, contests and promotions can be organized with their own tabs.

Though it is a fairly new method, Facebook can give you a massive audience boost. Do not overlook the help it can give your business; instead, you should take full advantage of it. The following article will help you make sense of Facebook marketing so that you can use it to your advantage.