Facebook marketing offers the dual appeal of being easy to use and having a wide, varied audience. It is so much more than a place to catch up with friends. You can find more tips about Facebook marketing by reading this article.

Hold Facebook contests. Offer prizes or special deals to those who like your page. Show proof that you have awarded the prize after the contest ends.

Be certain that your online content is linked from the Facebook page of your business. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

Don’t forget about your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. In order to market using Facebook, your audience should feel respected. This results in true engagement with your brand, and therefore much attention should be paid to customers.

Know when you ought to make posts about the business outside of a personal Facebook page. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. But, be sure it is positive attention. Only post on another person’s profile page if you’re sharing something valuable. Avoid spamming at all costs.

Richard Vanderhurst explains the goal of Facebook marketing is to increase your overall profits. To keep you on track, set short term sales goals. It is good to garner lots of “likes,” but you also want to convert them to sales. Try switching your strategy if you’re not seeing an uptick in business.

Facebook marketing may still be relatively new, but the audience opportunity is almost unlimited. Instead of ignoring it, jump right in! Remember the tips you have read here so that you can best use Facebook in your marketing plan.