Tag Archives: marketing materials

Mobile Marketing

Using Mobile Marketing To Improve Your Business’s Visibility

Richard Vanderhurst_Using Mobile Marketing To Improve Your Business's Visibility

How much knowledge do you have about mobile marketing? Are you already equipped with a marketing plan? Do you have the desire to make it better? Are your advertising efforts working for you or against you? Are you certain that you are focusing on applying your marketing plan properly? If you cannot provide a satisfactory answer to any of these questions, keep reading.

Mobile apps that are simple to use but packed with information are usually a big hit with consumers. For example, many people like to download apps that have local information or tips. To get more sales from your app, you can put links to your services within the app. If your app is good enough, you can even monetize it by selling the app itself.

Labor for your clients. At the heart of effect mobile marketing lies the ability to know the wants, needs and objectives of your clientele. If you do not know what your customer is interested in, you will not be successful in selling to them. Get to know them as much as you possibly can.

When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Make sure the messages you send can be absorbed quickly and understood by your customers.

Recruit friends to test your marketing methods before trying them on the public. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.

To stay on track with your mobile marketing efforts, decide what you want to accomplish, and write a mission statement that you can stick to. Always ask if a move makes sense for your business.

It is important to be aware of the marketing strategies utilized by your competitors. This will allow you to stay one step ahead. Do what it takes to differentiate yourself from the competition.

To have a successful standalone mobile platform, you must have a home base. All of your mobile marketing should be designed to drive people back to your home base. It is important to note that your whole business should never revolve around a mobile platform.

No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. Always stay current with the newest technology out there or your business may suffer. Customers are always looking for the next best thing.

Do not send text messages to your customers too early in the morning or late at night. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.

Remember with the onset of widely available cellphones, that you are in communication with real people, in real time. Keep this in mind.

Attempting to go viral is always a good idea and can help your ad reach its maximum potential. The person may spread your word to their friends, increasing the effect of your mobile marketing outreach.

You may not be aware of this, but apps are not hard to make for yourself. These can then be offered free to your clients. When your business offers a specialized app, your mobile marketing efforts will really take off. Your application could offer a number of features.

Although many people use the text messaging feature on their mobile device to communicate via the Internet, not all of them are familiar with the abbreviations that are sometimes used. Someone who cannot make sense out of what you are saying will get frustrated and not read your message.

Dedicated short code is the best choice. Though there is a slight increase in price, it translates into a major increase in protection. Additionally, it gives you a degree of legal protection.

Offering a way for the recipients of your mobile marketing ads to give feedback is a great way to find out how you are doing and possibly bond with a customer. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!

When you set up social networking pages about your business, add links back to your webpage to make it easy for others to find you. If your customers know you have a presence on a social media network, they will check you out but they won’t search.

If you make it a simple process to send a mobile marketing ad, customers will! Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.

Mobile marketing can expand your customer base, but in order to do that, your marketing materials need to work on most mobile devices. If your marketing campaign cannot work on any of the popular mobile devices, you risk the chance of losing customers due to technical issues.

You should remember that Internet navigation is a lot harder on a mobile device. If you ensure your mobile marketing site is user friendly to both home computer users and mobile users, it will succeed, even if the page looks a bit simplistic on a home computer.

Your efforts will be more effective if you apply SEO practices to your mobile sites. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.

You should know that mobile marketing gives you amazing options for localization. Mobile marketing, unlike many other marketing techniques, has the ability to target consumers based on physical location. This makes it possible to target location in a way that is not available anywhere else. Think about the implications of these location-specific options and how they might be profitably employed in your marketing campaign.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.

Mobile Marketing

Tips And Advice For Mobile Marketing Beginners

Mobile marketing is very effective when used correctly, but determining the right mobile marketing strategy for your own business can be hard. There are codes, applications, techniques, and formats that you must have knowledge of in order to choose the correct methods for your marketing campaign. Here are guidelines that can help you to create an effective mobile marketing plan.

Make sure the maps you use on your website will also work with mobile devices. There are a lot of people that rely on mobile devices for getting navigational directions. Make yourself accessible. Even your maps should be treated like marketing materials. Consider using an external link to a known site, like Google maps, for your customers.

Clarity and simplicity are the keys to a good campaign. Your customers should be able to get access to the desired information with a minimum of clicks. It can be frustrating to type on a smaller keypad, keep this in mind when you are creating content. Therefore, you want to minimize typing whenever possible.

You need to provide a simplified website for your new mobile customers. Make your campaign simple to navigate through; this may seem overly simple on a desktop or laptop, but it will be just right for those using mobile devices. Ensuring your site is accessible to both types of users is vitally important to the overall success of your business.

Your friends can help you by viewing ads, emails, and your website on their various mobile devices. For an unbiased opinion, you could pay a tester.

As you are developing a mobile website, you should also be including search engine optimization techniques. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.

You need to make sure that your mobile marketing campaign stays highly compatible across many platforms. It’s important to make sure that your campaign is equally compatible across all of them. You will need to make your mobile campaign compatible for all mobile devices.

Have clear objectives to focus on before engaging in mobile marketing. The first stages should be dedicated to figuring out what your intended outcome will look like. Ask yourself whether you’re trying to boost sales with current customers, engage your existing audience better, or reach new customers, for instance.

Present part of your campaign as a quizzes or as trivia games. This strategy makes your mobile marketing efforts more fun for your customers. Many consumers will respond when quiz questions are sent to their mobile phone. Use this effective strategy to gather feedback from consumers, as well as provide them with a source of entertainment.

A successful mobile marketer does not stand still. They are continually looking for new ways to get their message out there. This is an excellent way to handle your own approach. You need to continue to socialize in your marketing network to build it up. Use all of the tools you can.

Be aware of how the competition is using social media to market their products. You need to be discernible from the competition.

Whenever you are promoting an event, make sure to use multiple marketing mediums. For example, consider sending out some mail detailing a particular sale or discount you offer to your customers. Send the email at least a week in advance, followed by text reminders just prior to the sale.

Incorporate a discount offer or a promo code in any mobile marketing message you send out. Customers love discounts, and they will want to visit your site to find out more.

When using mobile marketing remember that the goal is to show your customers the benefit of using your goods or services. You will be able to reach out to your customers only if you understand how they think and what they want. Not knowing what customers want, means never being able to give it to them. The more knowledge you can gain, the more successful you shall be.

Once you have succeeded with a mobile marketing campaign, then you can begin experimenting with new strategies. It is important to figure out your campaign’s potential for longevity in addition to its impact on sales numbers. When you get the first one on the right track, you will be ready to start your next venture.

Investigate your target market. Instead of assuming what your audience wants to hear, take the time and find out what their likes and dislikes are. Do they use their cellphones more than their computers? If they do use their phones more often, what operating system is on it? By researching your audience before launching a marketing campaign, you will make the most of your marketing efforts.

If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. Put these codes everywhere, including fliers, catalogs, and even your own business card. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.

You could create an app related to your industry that provides tips to the users and draws them to your site for longer. Those apps that offer the user a genuinely needed service are the most successful in popularity and profitability. In order to monetize the app, your options include advertising and selling your products through the app, or profiting through selling the app directly.

As this article has shown you, mobile marketing is the next wave of marketing techniques. Take the time to understand the new techniques that are available. This article hopefully gave you some ideas on what techniques might fit your business. Use the tips in this article as a starting point for your mobile marketing campaign.

Email Marketing

Need Solid Email Marketing Advice? Try These Tips!

If you think that email can no longer be used as an effective marketing tool, think again! It’s true that email was probably the first channels used by Internet marketers, but that doesn’t mean that there still isn’t a lot of money to be made from email marketing. Email marketing is constantly evolving through the use of fresh techniques and strategies to improve its effectiveness. Use the ideas below to see how you can use email for yourself.

Get your audience to help you expand. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends. Include a link to subscribe at the top of your emails so that anyone who receives a copy that has been forwarded from a friend can sign up as well. By doing this, your viewer base will grow.

Always ensure that the links you include work. There is no point to your email if your customers aren’t able to click on the link and see your website or products. Your inability to include working links also hurts your credibility with readers.

Try to keep your email subject line below 60 characters total. Many email providers cut off longer subject lines. Other clients are flat out incapable of displaying longer subjects. Either way, your readers only need that amount of characters to make the quick decision on whether to read or delete your email.

With any email marketing materials, limit the use of graphics. Many email readers block graphics, causing some people to miss the information which is not available in text format. Additionally, your email is more likely to end up in a junk mail folder should graphics be overused.

Wish your subscribers a happy birthday. Let your subscribers give you their birthday if they wish and then send out automated greetings to them. You will find that customers respond positively to this approach. The added benefit for you is the opportunity to send a birthday discount or coupon that will attract more business.

Place your unsubscribe link in a conspicuous place in your email, like the footer. Don’t fail to include one or bury it so that it is not readily apparent. Your reader must feel like it is their own personal choice, whether they continue to receive your emails or not.

Be consistent with your email layouts. Use your logo and a standard color scheme in each email you send. Use easy-to-read fonts for text-based information. Once you have sent a few emails, your recipients will be able to immediately recognize them, and will start to take notice. Familiarity cannot be underestimated when developing a business strategy.

Review some real-life spam for pointers on what you should never do. Sign up for free email accounts, post your address on the web and wait for the spam to come. Take a look at those emails and learn what you don’t want yours to look like. If you see any similarities, adjust your email marketing campaign. Taking measures to keep you from spammers can boost your brand’s credibility.

An important tip to improve your email marketing tactics is to create an organic list. Avoid purchasing email lists of people who did not ask to receive your messages. Instead, collect the information yourself and create a list that is specific to your business.

Do you want to be known as a spammer? If marketing materials are sent out to individuals who didn’t request them, they could mark these massages as spam. This is terrible for your business’s reputation and might even get your IP address blocked by some ISPs.

Try including a coupon with a follow-up email after meeting a new client. Put a link on it that informs them that they can view it by simply clicking on the provided link. Give your customer an example or two of the potential savings offered with the coupons.

You should always have permission before sending out unsolicited emails to people. Anyone who does not want your email will consider them spam, and your reputation could suffer. If you have people complaining to your email provider, you might get taken offline for violating their policies.

It is important to make your emails as personal as possible. If they feel like they are reading a form letter, they will hit delete and block. Go beyond just adding their first name! Keep track of how people sign up for your newsletter, where they did and why they want to read it. This information can be used in your emails.

Email marketing will fail unless you give your customers an incentive to read it. These customers are more likely to give you their business if you provide them with a solid enough reason to do so. For example, you could provide customers who click through to your site with a code to receive free shipping on certain orders.

If you choose to use an opt-out link within your emails, it is important to fulfill the wishes of those who wish to do so. If you send emails over a week once they’ve opted out, it’ll look disrespectful to them.

Utilize various resources and learn as much as you possibly can about the concept of email marketing. You will find a lot of helpful books or websites. You should also try to attend local email marketing classes and workshops.

Your company’s branding should extend to the marketing you do through email. Because of this, you should design a template which lets you incorporate the company colors, logo, and other special fonts that are on your site. This will enable your customers to quickly recognize the source of the email.

Email marketing has changed over the years, but it is still an effective tool for reaching your customers. By implementing the hints and tips you’ve been given and keeping up to date on new methods that can enhance your email marketing plan, you should be able to gain benefits from this technique for many years to come.