Don’t send random messages to your customers. If you contact your customers, make sure you are contacting them with a purpose. Texting random phrases is the quickest way to kill a marketing campaign. Customers are looking to get information, not some funny texts they expect to get from a friend.
To attract local customers, put mobile friendly maps on your website. Mobile friendly maps will also allow people who are searching for nearby businesses with their cell phone to find you easily.
Mobile marketing is a great way to make you more profitable. More and more people every day use mobile phones for social networking and to download applications. You can significantly increase the success of your business by marketing in these areas. You can increase your audience by marketing on these social media sites.
Do not send too many offers on mobile platforms. Stick to the essential ones. With this you know that your customers will not tire from your messages and look for to see all you have to offer.
Have a telephone number database to assist your mobile marketing efforts. Only use people that have opted into your messaging system. It is important to ask them for permission before you start. You can either offer customers the ability to sign up online or let them text in a code; ideally, you should make both options available.
Having a mission statement can help keep you on point with your mobile marketing message. Having the mission statement around will help you stay ethical.
QR codes are a smart way to provide interactive content to your customers. With these codes you can share coupons, promotions and discounts. It is simple to capture these with a phone, and they are not hard to use. QR codes let your reach your customers easily and quickly with relevant information.
Use search engine optimization for your mobile website to get higher visibility and increase interest in your mobile marketing. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.
Limit the time that you send offers to your customers, nobody wants to receive a late night text. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.
If you want to succeed in mobile marketing, it is important to remember the limitations of mobile devices when developing your domain and advertisements. Don’t confine yourself to your own phone. Your customers use many different brands and models so get out and try every type of device you can get your hands on.
Send offers once a week or less often. Marketing data shows that the optimal offer frequency is between once a week and 2-3 times per month. Doing so makes your client feel as though they may miss out on something. They won’t buy anything if they think a better deal is coming up.
Think about making a mobile application geared to your product. Customers can easily use this to check for sales and promotions that you may be offering. It will also help make your brand more recognizable and increase traffic. A professional can assist you with developing and pricing your application.
Creating your own mobile app that provides real value to customers in your niche can really boost your sales. Choose an App that is entertaining or that provides pertinent information. Use the app to direct users to your website through links, or profit directly through the sales of the app.
Your mobile marketing campaign should be easy to use and simple. Filling out forms on a computer is easy but it can be difficult when you are using a cell phone keypad. Participants will appreciate your efforts to make it easier for them to opt in to a mailing list.
Link your social networking website pages to your business webpage. Don’t forget to link your business website to your social networking sites as well. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.
Make the most of your online website. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. When regular customers see this on your website they will be able to see that they can also connect with you when they are traveling.
Stake claim to your business name on social networking sites. This is important in making your business known to other people. Stick to the basics, and then grow your marketing strategies from there. At the very least, create a page for your business on the sites Facebook and Foursquare.
Before starting a new mobile marketing campaign, look at the success rate of the first one. Don’t just focus on your sale numbers, but the lifespan of your campaign. Use this formula to be successful with a new campaign for years to come.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. If your customer has a smartphone, they can use these codes to unlock special content or deals. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
Because mobile marketing has the potential to be so important to your business, you need to understand the most that you can about it. Understanding all the techniques for mobile marketing will help you decide which ones can fulfill the needs of your business. The ideas in this article provide a great jumping off point.
