Try not to overuse urgent language and phrases such as “Hurry!” or “Purchase immediately!” the way you go about it. Not only is this approach redundant, the “spammish” nature will drive off both past and potential customers. Your subscribers are savvy, and they know that your goal is to sell products, so focus on building a stable, professional reputation and relationship with them. Your subscribers will take notice of your methods, and will be more likely to make a purchase from you.
Test your email messages to see how it will look on different platforms. During the design process, see how it looks using different browsers, email systems and operating systems. Messages will vary depending on the email server.
Only send email to customers after they have agreed to receive your mailings. People consider emails that they didn’t sign up for as spam so they generally just throw these messages away and don’t bother reading them. It also puts you at risk of being in violation of the policies of both your ISP and your email provider if you are flagged as being a spammer.
Always limit your mailings to people who have given you permission to do so. If this isn’t done, you’ll have a risk of losing your customers’ trust and their interaction with you, which can cause your business to have a bad reputation. Spamming activities can also cause your domain or IP to be blacklisted by Internet service providers, which can definitely affect your business.
It is imperative that you never add anyone to your email list who doesn’t want to be there. People may just consider you as a spammer if you do not do this, and that will make them ignore and delete your emails. Your email host can even drop your service if enough people complain about your email spam.
Test different formats for your email. The top of the emails should always contain the most interesting and important information. You should also test out different formats and determine which format your readers respond to the most. Continue to use the method that works best. When you do this all of your customers know where they need to look for when searching for information they are interested in reading.
Set a schedule for your newsletters and stick to it. Consider sending your emails on the same weekday, and around roughly the same hour as well. Your subscribers expect the emails to come with the same routine you promised, and look out for it when you said they would come.
Never send out an email that relies on images to convey critical information. A lot of email clients will block images right away. As a result, your messages may be unattractive or indecipherable if too many images are involved. Always put your most important information into clear text, and make sure that any images you do use have descriptive alt tags.
Create your content for your customers, not just crafted to evade the spam filters. If your emails are written properly, and don’t contain mostly sales information, you will be able to get past the spam filters easily. Avoid keywords such as “free” to keep your newsletters out of your customer’s spam box.
Always take the time to acknowledge birthdays of your subscribers. When your subscribers are signing up, give them the opportunity to provide their birth date. You can then send an automatic birthday greeting on the appropriate day. You will find that customers respond positively to this approach. The added benefit for you is the opportunity to send a birthday discount or coupon that will attract more business.
Have a look at some examples of spam so that you will be aware of what to avoid doing. Sign yourself up for a random free email account and then post that email address in various places around the web. You will soon find that spam emails begin to roll in. Learn from this spam to design email that look as professional as possible. By not spamming others, you immediately make yourself more credible.
Perhaps an obvious, but nevertheless critical, email marketing tip is to verify the accuracy of all email addresses. Don’t waste your time by looking for address or by getting back invalid emails. It simply wastes precious time!
Be sure that all the links work in the messages you send out while email marketing. If the links aren’t working correctly, then they will never take your consumers to the pages you are trying to drive them to. Your credibility with readers suffers, as well, as it appears that you are incapable of composing an email with working links.
Include Alt tags for any images you send with your emails. If an image fails to load or the recipient’s client refuses to load images, the image’s alt tag will appear. The tag should have a relevant description so the recipient knows what the image was supposed to be. You should also use descriptions for your links.
Use succinct subject lines. Try to keep your subject line at or below 60 characters. This will help to grab the attention of your consumers, making them want to read the contents of your email. If your subject is longer, put the most relevant information first.
Never send emails to consumers without gaining their permission first. Cluttered inboxes full of unwelcome offers can be annoying to most people. Sending unwanted email can be counterproductive to your business when potential customers get annoyed. Starting by doing things properly can make your efforts appreciated by your readers.
The tips laid out here can take your email marketing plan from the junk folder to the favorites folder, but only when you apply them. Use the tips you have just read to improve your existing campaign, or to create a new one.
