How informed are you about mobile marketing? Do you already have a plan to take advantage of this new marketing vector? If so, are you absolutely confident in it, or could it stand a few improvements? Is your mobile marketing strategy working with or against your business? Have you implemented your plan correctly? If you don’t have the answers to these questions, then this article and these tips are for you.
Invest in dedicated short codes rather than sharing them. It will likely cost you a couple thousand dollars to do so, but it will be directly connected to your brand. Eventually, people will make the connection between your company and your short code. This is much smaller of a price than encountering legal problems. Note that you too can get into trouble if any code sharing company decides to abuse the system.
Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. Don’t just focus on your sale numbers, but the lifespan of your campaign. Apply the same formula to design a better campaign.
Send a reminder to everyone on your mobile marketing list a few hours prior launching a big sale or event, provided that it is an acceptable hour to send texts. Some customers might not know that it’s happening, or maybe they just forgot, so this reminder could increase your sales.
If you are not an expert on designing for a mobile audience, then by all means, hire one. Creating an attractive and appealing mobile site can be incredibly difficult. If you would like this to go smoothly, consider outsourcing the project to someone qualified.
Customers love to use QR codes in order to interact with their favorite brands, so include them in your campaigns. Your customers can use your QR codes to instantly access special promotions and discounts. All they need to use your QR codes is a cell phone. QR codes allow immediate interaction with your customers.
Clarity and simplicity are the keys to a good campaign. The fewer clicks you require, the more success you will have. A mobile keyboard can be a hassle to work with because it is so small. Because of this you will need to keep the clicks and typing down to a minimum.
Do not send text messages to your customers too early in the morning or late at night. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
The key to mobile marketing is to keep your message short and to the point. Speed is of the essence; give your customers messages they can absorb fast!
Your mobile platform should have a concrete home base. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. Do not focus your business on your mobile marketing endeavors solely.
When calling or texting someone, remember there is a live person on the receiving end; therefore, it is important to be considerate of the time in which you call as well as the type of message you are sending. Try to be respectful of the individual you are contacting.
Never forget that everything about your marketing campaign is designed for your customers. You need to know what your customer wants in order to properly market them through mobile formats. Not knowing what customers want, means never being able to give it to them. The more knowledge you can gain, the more successful you shall be.
It might be a good idea for your company to make a mobile app to market. This will make it very easy and actually encourage customers to look at your app often to see if there are any sales going on. To make your brand more recognizable you need a good presence on the ground, as well. Developing applications will cost some money, however, so consult with a professional.
Use an integrated suite of marketing approaches to get your message out with maximum impact. Try sending a flyer in the postal mail to let your customer know about an upcoming sale. Let people know via an email about seven days before the sale happens and text them about an hour before.
Learn as much as possible about your customers. You should know your audience and what their preferences are so that your marketing efforts do not go to waste. Are they bigger mobile users than home computer users? What software operating systems run their phones? Take the time to learn about your customers, and you will better be able to connect with them.
Make sure your information is relevant. Do not get so wrapped up in the excitement of utilizing mobile marketing that you forget that a purpose must be involved. The information that you provide must be relevant to present customers and potential customers. If it is relevant, they’ll give you business.
To assure the emails you send out are effective, make them mobile friendly. Give them the option of clicking on phone numbers instead of links, and make sure any pages your links take them to look good on a mobile device. Many people deal with email on their phones and smaller devices these days, and your mobile campaigns should reflect that.
Consider creating your own mobile app, as a well-designed app with useful information about your niche is a smart mobile marketing strategy. Apps have become very popular because they are so helpful. You can generate revenue from such apps in two ways: either by including links to your services and products, or just by selling copies of the app itself.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.
