Tag Archives: mobile marketing strategy

Mobile Marketing

Getting Maximum Mobile Marketing Impact With Minimum Effort

Richard Vanderhurst_Getting Maximum Mobile Marketing Impact With Minimum Effort

How informed are you about mobile marketing? Do you already have a plan to take advantage of this new marketing vector? If so, are you absolutely confident in it, or could it stand a few improvements? Is your mobile marketing strategy working with or against your business? Have you implemented your plan correctly? If you don’t have the answers to these questions, then this article and these tips are for you.

Invest in dedicated short codes rather than sharing them. It will likely cost you a couple thousand dollars to do so, but it will be directly connected to your brand. Eventually, people will make the connection between your company and your short code. This is much smaller of a price than encountering legal problems. Note that you too can get into trouble if any code sharing company decides to abuse the system.

Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. Don’t just focus on your sale numbers, but the lifespan of your campaign. Apply the same formula to design a better campaign.

Send a reminder to everyone on your mobile marketing list a few hours prior launching a big sale or event, provided that it is an acceptable hour to send texts. Some customers might not know that it’s happening, or maybe they just forgot, so this reminder could increase your sales.

If you are not an expert on designing for a mobile audience, then by all means, hire one. Creating an attractive and appealing mobile site can be incredibly difficult. If you would like this to go smoothly, consider outsourcing the project to someone qualified.

Customers love to use QR codes in order to interact with their favorite brands, so include them in your campaigns. Your customers can use your QR codes to instantly access special promotions and discounts. All they need to use your QR codes is a cell phone. QR codes allow immediate interaction with your customers.

Clarity and simplicity are the keys to a good campaign. The fewer clicks you require, the more success you will have. A mobile keyboard can be a hassle to work with because it is so small. Because of this you will need to keep the clicks and typing down to a minimum.

Do not send text messages to your customers too early in the morning or late at night. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.

The key to mobile marketing is to keep your message short and to the point. Speed is of the essence; give your customers messages they can absorb fast!

Your mobile platform should have a concrete home base. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. Do not focus your business on your mobile marketing endeavors solely.

When calling or texting someone, remember there is a live person on the receiving end; therefore, it is important to be considerate of the time in which you call as well as the type of message you are sending. Try to be respectful of the individual you are contacting.

Never forget that everything about your marketing campaign is designed for your customers. You need to know what your customer wants in order to properly market them through mobile formats. Not knowing what customers want, means never being able to give it to them. The more knowledge you can gain, the more successful you shall be.

It might be a good idea for your company to make a mobile app to market. This will make it very easy and actually encourage customers to look at your app often to see if there are any sales going on. To make your brand more recognizable you need a good presence on the ground, as well. Developing applications will cost some money, however, so consult with a professional.

Use an integrated suite of marketing approaches to get your message out with maximum impact. Try sending a flyer in the postal mail to let your customer know about an upcoming sale. Let people know via an email about seven days before the sale happens and text them about an hour before.

Learn as much as possible about your customers. You should know your audience and what their preferences are so that your marketing efforts do not go to waste. Are they bigger mobile users than home computer users? What software operating systems run their phones? Take the time to learn about your customers, and you will better be able to connect with them.

Make sure your information is relevant. Do not get so wrapped up in the excitement of utilizing mobile marketing that you forget that a purpose must be involved. The information that you provide must be relevant to present customers and potential customers. If it is relevant, they’ll give you business.

To assure the emails you send out are effective, make them mobile friendly. Give them the option of clicking on phone numbers instead of links, and make sure any pages your links take them to look good on a mobile device. Many people deal with email on their phones and smaller devices these days, and your mobile campaigns should reflect that.

Consider creating your own mobile app, as a well-designed app with useful information about your niche is a smart mobile marketing strategy. Apps have become very popular because they are so helpful. You can generate revenue from such apps in two ways: either by including links to your services and products, or just by selling copies of the app itself.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.

Mobile Marketing

Mobile Marketing At Its Best: Here’s How You Do It

Mobile marketing is a phrase that can be defined several ways. Businesses integrate it into their marketing strategies in a variety of ways. In basic terms, mobile marketing means the use of a marketing campaign that is compatible with mobile phones. The following article will give you some helpful mobile marketing advice that works.

Mobile marketing will go hand in hand with other social media, this is all available on the internet. Use material that goes with your mobile-designed landing page and use what you can to have people find and participate on your site. People like to do things other than read on websites they frequent. If you can find ways to encourage this then your sales will take off.

The use of mobile friendly maps will help attract local customers. Should a prospect search for nearby businesses from their mobile device, the maps you put up can help them navigate to your store effortlessly.

Don’t forget about your existing customers when you go after new ones with your marketing tactics. Loyal customers will respond well to text messages, while new customers might find it a little overbearing. New customers often view mobile marketing as spam.

When building your mobile marketing campaigns, test them out to be sure they work with all the major mobile platforms. If not, you risk losing customers due to technical problems.

A mobile app may be just what you need. This will encourage customers to check in with your app regularly to look for promotions and specials. It will also help increase your brand recognition and overall business traffic. If you don’t have experience in developing apps, consider consulting a professional, as there can be a wide variation in pricing.

In the same way that you would test advertisements made on your website on various computer browsers, you should also test the mobile ads that you have on different types of mobile devices. The differences between mobile devices may include different browsers, screen sizes or screen resolution. Your ads and site may not look the same on one device as they do on another. Your mobile marketing campaign should be tested on all popular devices, to be sure that it looks right on each one.

Location is the key to effective mobile marketing. Mobile marketing is location based, which is unique to this style marketing. With mobile marketing there are location-based options available that is not currently available with any other type of marketing. With some creative thinking, you can find ways for your company to benefit and profit from location awareness.

Your home base is the main element of your campaign. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. It is unwise to build an entire enterprise solely on a mobile platform.

Use A/B testing on the mobile version of landing page. Testing is important in the mobile world, just as it is in any other environment. For your landing page, have two different versions and see which is more successful. Move forward with the most successful of the two.

While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.

To build a successful mobile marketing campaign, do a usability test before releasing the campaign. If your messages don’t have the desired effect, your marketing campaign will be pointless. Additionally, try sending it to a test audience (e.g. co-workers) first to get feedback before you send it to your target audience.

When you are running a big sale or event on your website, promote it via your mobile marketing list a few hours previous to the event’s start. If the event happens early in the morning, send out the information the night before. Some customers might not know that it’s happening, or maybe they just forgot, so this reminder could increase your sales.

Be sure to establish a presence on social networking sites. This will help people finding your business. Keep your business focused on the basics at first and branch out from there. At the very least, create a page for your business on the sites Facebook and Foursquare.

When developing a mobile marketing strategy, you should focus on gathering feedback and learning about your market. Always listen to your customers’ wants and give it to them. Don’t neglect ideas culled from your competitors. You should investigate their mobile efforts and see if the same methods would benefit your own situation.

You must offer people a little something to attract their business. You will want to consider offering your consumer some type of incentive to boost your mobile marketing efforts. Offer information about local events, weather reports or area hot spots. Additionally, you can offer coupons to bring in more customers to your website.

For an email campaign to have maximum impact, the emails need to target mobile users as well. Make your phone number is a click-able link, for instance. Make your pages as user friendly and as nice as your regular webpages for easy viewing on mobile devices. More and more people are checking their email from their phones, and emails should be put together with this in mind.

Apps are super easy to make, and you can give them to customers for free. By creating its own unique, relevant app, a company can double or triple the success of its mobile marketing strategy. Be aware that you have a variety of different options to use here.

To reiterate, the definition of mobile marketing depends on the definer’s sense of the term. No concrete definition can be made; though, all definitions concede that it involves marketing on mobile devices. By using what you have learned in the article above, you can now start to understand ways in which mobile marketing can benefit your business needs.

Mobile Marketing

The Best Mobile Marketing Tips You Will Ever Read

A mobile marketing strategy is one of the most promising approaches in the business world, but finding the optimal formula may present a challenge. With the many technologies, codes, formats and techniques, it can be tricky to find the right combination for your needs. Listed below in this article are some simple steps that will help you have a successful mobile marketing strategy.

Make sure you have a business presence on each popular social networking site. This makes it easier for online users to locate your business. Start by building a solid core before expanding your social media presence for your business. Setting up profiles on Facebook and Foursquare is a good starting point.

Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Adhering to the principles that are important to you will keep your business running smoothly.

Changes in your market will dictate changes in your customer base. You can gain or lose customers based on outside influences that you cannot control. Keep up with the latest technological innovations and apply them to your marketing plan to stay competitive.

Don’t overdo it on the offers. Marketing data shows that the optimal offer frequency is between once a week and 2-3 times per month. You can make your offers seem more inviting if they appear to be exclusive and not always available. If people think it’s easy to take advantage of, they won’t take action as fast.

In your mobile marketing efforts, make it easy for the recipients to forward the offer to others. Be sure that your ad is easy to forward and consider offering an incentive to the person that forwards your ad.

Usability testing before going live is a must for any mobile marketing campaign that you want to be effective. Sending out ineffective messages is counterproductive. Also, try sending it initially to coworkers in order to see their impression about it before going live.

Think about creating an app for a phone. Your app will allow customers to see different specials and promotions, making them more likely to check in often. This can make your brand more visible, and improve your sales numbers. During the development process, ask a professional for advice because there are all different prices for apps.

Social media is a wonderful way to advertise. If your customers will share your page or TwitPic your store, you could give them something. These sorts of incentives will popularize your company and get you noticed among a larger group of people.

Never send unnecessary messages to your customers. Always have something important to say when you message them. There have been mobile marketing campaigns that failed because customers began getting random texts from a business. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.

Remeber that viral ads will have the most impact. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.

Be sure to research enough about the needs of your target audience, so that you are not trying to cover them with a blanket of sales related information. You can use this information to guarantee that the type of marketing strategy you use will attract the attention of potential customers.

QR codes are a smart way to provide interactive content to your customers. QR codes are a great way to share discounts, promotions and coupons. QR codes are convenient to scan with a smartphone, and even easier to use. QR codes enable you to make fast and easy contact with your customers while providing them with important information.

Make all of the marketing emails that you send mobile friendly. Doing so means your campaign is likely to be more successful in reaching your customers. Instead of using links to access content, allow users to select phone numbers. If you do use links, you must be sure that the target page can be viewed easily on mobile devices. Many people check email on mobile devices, so use this to your advantage.

Mobile marketing should focus on retaining existing customers instead of gaining new ones. Your existing prospects will most likely be more receptive to updates and text messages than newer prospects. Mobile marketing used for new consumers is often regarded as spam.

One of the most effective methods of increasing your profits is to use mobile marketing. It allows you to tap in to the millions of potential customers that communicate primarily with their phones. Both of these are good ways to advertise and market your business. It enables you to reach so many more customers than traditional methods of marketing.

Maximize the potential of your regular website. You can easily boost the traffic on your mobile site by advertising their existence on your standard site. This way, customers are able to conduct business with you from their cell phone.

To really boost the chances of your campaign succeeding, promote your mobile marketing call to action whenever and however you can. Give your mobile call exposure through social media, a website and even inside your physical retail store. This gives you optimal exposure, and lets the interested customers have options for getting involved with your business.

A MMS service will enable you to send coupons and offers to current customers and potential customers. You can send promotional codes in the coupons. Be sure to include codes on each mobile web site so that coupons that your customers obtain there can be tracked. Sending coupons via MMS is an effective marketing strategy that will appeal to both new and old customers. They serve as a way to obtain new customers, and provide bonuses for loyalty.

As you can see, mobile marketing is extremely important to your business, for now and for the future; it is essential that you understanding its different aspects. This will help you tailor your mobile marketing efforts to fit your business. Every business is different. A good place to start is with the tips above.