Social media sites allow for global communication that is innovative, fun, and instant. If you want to take advantage of this global marketplace, and use it to increase business, then you need an efective marketing campaign. In this article we will discuss some of the do’s and don’ts of social media marketing.
Remember to speak to your potential customers as people. You may run a business or corporation; however, this does not mean you need to speak like one. Trust is built from personal relationships. If your potentials see you as a person who cares about their needs and how your product meets them, it will go a long way in establishing this trust.
Make sure any blog you keep is up to date, and contains useful and relevant information. Make sure you include any promotions on your blog. Also post updates containing information about vital news, such as changes in your operating hours, closings and new locations opening up. Be certain these are included on your blog too.
Understand the notion of conversation. What many companies fail to recognize, is that feedback, even negative, is giving them the opening to have a conversation. Be the one whom takes the time to learn why a customer left negative feedback and what you can do to change it. Take an interest in finding out their needs and wants, and use this information to develop your next promotion, or to think of innovative ways to improve your business.
Use Facebook to get some very low cost marketing opportunities. Make a professional business account or create a business fan page. Take some time to look up your competitors on Facebook to see how much of a presence they have, and what they did to get that. Do not copy what they did, but use their page as an example for what is working or what is not.
The world of social media has increased global marketing opportunities for many businesses. In this article, we have discussed some effective business marketing strategies, and some things to avoid too, when considering a social media campaign. Use these tips wisely and your business will soon see the benefits.
