When you want to boost sales, use video marketing. It is not as easy as you might think to create great videos. Lots of factors come into play while doing so. Continue reading for great marketing video strategies.
Make your video personal. You should mention some funny anecdotes if they are relevant to your topic. Talk about your background and what makes you an expert in your field. Let the viewer know what you know. You don’t need to go overboard here, but make it a goal to be as personable as you can.
Establish some criteria to determine if your videos are successful or not. Yes, you can simply guess on how your audience will react to the video. If you have actual numbers available it will be much more helpful. A couple of measures may be the number of people that have viewed your video and how long they stayed tuned in.
Always keep your content fresh and engaging so your viewers will keep returning. Boring content only repels viewers, which is not good for your business. You want to keep your viewers interested and curious about what you might post next. If your content is interesting and engaging, then you are much more likely to attract viewers and potential customers.
If you’re too shy to be on camera, use audio instead. You might be one of the many people who do not feel comfortable appearing onscreen. That said, you can show the product with you talking instead. Film your product under different angles and make sure the different features are visible as you mention them in your voice-over.
Do you have some frequently asked questions that many people want the answers to? If the answer is yes, you can answer questions with a video. You can get assistance from creating a video that gives details about your business or product.
You need to make sure you’re hearing the opinions of your uploaded videos. The intent, after all, is to bring in more customers. Pay heed if your customers offer suggestions to improve the videos. Using ideas viewers have contributed will help them feel important in your decision making process, this in turn will inspire them to share your videos.
Be sure to employ the call to action prior to ending your video. Inform your viewers on how to find your services or products. Be clear and concise so your viewers know exactly how to obtain the product they saw in the video. Speaking in a strong manner is best.
If you are going to a convention, a trade show or any other kind of public event, bring a video camera. Opportunities to interview niche experts will present themselves. Plus, viewers may find footage of the event interesting. Have someone record any talks you give, too.
You need to include a friendly greeting with each customer engagement. Introduce yourself and your business before getting to your content. When you come to the end of a video, be friendly and remind people of your name and the name of your business.
You should always tell your customers how to find you on social media in your videos. If someone sees your video on YouTube, they may not realize you also have a Facebook page. You can drive traffic to other sites you own by promoting them within the video. When you link your social media to your videos, traffic will increase to both.
Write a script for your introduction and closing of each video. State your name and position, the company name and what you are going to talk about. At the end of the video, say the company name again and use the call to action so that your viewers visit your site and/or purchases your product.
Think outside the box. Devote your time and creative energy into creating something of distinction; it will be worth your while. Just mimicking what others have done is not likely to be effective. Stray from the pack and get creative. Get some ideas from other people, including your customers.
To make your marketing videos appear more professional, invest in a tripod. Jumpy, shaky camera work is best left to horror movies and avant garde films. You need steady, smooth camera work if your videos are going to be effective. If your video is of poor quality then it will appear amateurish, and people won’t watch more than a few seconds of it.
Solve a problem or answer a question in your videos. Whenever you complete the video, you will likely have given practical solutions for your viewers. Always ask that people share your video if they find it useful or interesting.
It’s an ambitious project, so don’t hesitate to ask for help if needed. Trying to be an auteur and map out every single aspect of production is a tall order for a busy professional. To help come up with ideas, ask friends and co-workers for thoughts. Try to ask for ideas often to help you stay on top.
For videos that may be long, split them up. This will address shorter attention spans and help prospects stay focused. More viewers will see your videos if you release several weekly videos that do not last more than a couple of minutes instead of putting together a longer video.
If you decide to use YouTube to share your videos, take advantage of the editing features available on this site. For example, it’s possible to add annotations onto your videos. These are perfect for extra information, coupon codes or even links.
If your customers are having trouble using a product, then you should make a video to instruct them on proper usage. You won’t just be giving information to customers but attracting new customers, also.
As was stated in the beginning of this article, a good way to improve a business is through video marketing; however, this is easier said than done. Use the tips from this article, and do more research on video marketing. You should make sure that you plan your video to the T.