Every business needs to have a plan or strategy that will guide its efforts. One of the best ways to market your new business is using social media. Not only is it free marketing, it is a booming trend on the Internet that needs to be utilized. Use the tips in this article to help you get started on your social media marketing plan for your new business.
Marketing companies specialized in social media are not always a good solution. A lot of these companies are fly-by-night operations out to fleece new Internet marketers who don’t know any better. Businesses use myriads of fake social media accounts that they use bots to build. Your money will have been wasted sending you marketing message to accounts no one will ever see.
Social media marketing works best when your social media profiles are all linked together. For example, put links to your Twitter, Youtube and Facebook pages on your blog. Include links to your FB page and your blog in your Twitter profile. If you put up a link for all of your sites this will create more exposure.
Add social networking widgets on your blog or site to remind people they can share your content with their friends. Widgets are a great way to increase your followers. Also, a widget can allow readers to re-tweet or vote on your content right from your page.
Your followers can easily view your content if you use Facebook. If someone makes a comment on your post, all of their friends will be able to see it. You should ask your visitors to ask questions and comment so that you get more visability with posts you have made.
Your Twitter account can be set up to have your blog posts tweeted automatically. You can also choose several bloggers that have good content and put up links to what they write. They’ll like the exposure, and the followers will like the quality content you’re offering them.
Your social media campaign will not succeed without adequate knowledge of your target market. It’s vital that you learn which people fit the demographics you’re looking for, and what the best ways to keep them interested are.
Remember that your results will not be instant. A great social media plan does not happen overnight. You will need to keep working on getting more people to add you on Facebook or follow you on Twitter before you can think about launching any serious social media campaigns. Always mention the social media websites in any marketing that you do for your business.
Flexibility is very key when managing the content on your website. If you are in the midst of a product launch, your followers will expect you to update many times per day. If not much is currently happening, though, you should curb your posting so you aren’t posting poor quality content that can hurt your brand.
If your company already has a blog, incorporate it into your social media marketing campaign by announcing your blog updates on your other sites. This gets your social media followers in the loop by alerting them that your business just posted something cool.
Research the topic of social networking. You might keep a Facebook profile already, but using it for business is very different. You can find many useful resources on the Internet and even talk to professionals if you are having difficulties.
Attract attention by organizing a contest on social networks. News of these contests will spread rapidly, because of how these social sites work. Contests and promotions should be engaging, unique, and generous with rewards. One idea for a contest is to create a mascot for a new product, or new line of merchandise you are creating.
Use gimmicks like short-term exclusive discounts to drive traffic to your social media feeds. What you want to do here is generate that sense of urgency so your followers will be more likely to pay strict attention to promotions on your social media pages; this way they can be up to date on any deals you may be offering. Ask them to share your contest or discount with the friends on their social media sites.
Start an online contest. Many people dedicate a significant amount of time to finding free stuff online, and they will follow your Twitter feed if they believe they can get something for free. Share the information about who won for credibility and further advertising.
If an item isn’t important, interesting or relevant, it is not a worthy post. Your business should use Facebook to post only the most useful and intriguing ideas. Do not clutter your business Facebook pages with trivial or meaningless features or comments simply to fill up space. Pick things that amuse you, or useful facts that relate to your market niche. Ask yourself, “Would I be interested in this if I saw it on someone else’s page?” Don’t post quizzes, surveys and games that waste customers’ time and may turn them off from reading your page.
Be active and comment on other people’s posts. Remember, the key word in social media marketing is “social.” If you’re willing to be social, people are more likely to return the favor. A simple way to become more popular is by starting dialogues with others whose blogs are in the same niche as yours. This can quickly turn into a great networking opportunity.
Always update your business Facebook page for the most effective social media marketing. Your customers want to know what is new and prefer to read fresh content. Put your content on Facebook right after you create it. You will grow your marketing strategy greatly.
Use buttons for your RSS feeds to link up to the sites that you post updates on. This way, the readers of your blog are able to get a hold of your information in social media sites. By creating this network, you can facilitate a following from other readers.
All of these tips should make it easier for you build a stronger foundation for your business. Use them as you begin to develop a comprehensive social media marketing strategy. It may seem a bit overwhelming now; however, once you get your feet wet, you will accomplish it with ease.
