With the right amount of knowledge, you will be able to efficiently increase web traffic through optimization of your website. Take a few minutes to read over the advice about search engine optimization that is listed below.

If you are trying to optimize your site to improve your search ranking, it’s important to make sure that your site’s code is clean and well written. A site that is coded in messy, confusing JavaScript is not going to be indexed by the search engines. If there is a large amount of Flash content on your site that lacks an alternate textual description, it will not be indexed at all.

It is important to use a name that is rich in keywords for your domain. Your website should be easy for visitors to find when they do a web search. Ads do not give you all of your visitors; some visitors get to your site by looking for products that you might have.

Anchor text is essential when you put links on your webpage. Many people make the mistake of using generic links such as “click here”. Customize your links using keywords for added SEO benefits. A better option is to employ descriptive keywords for your anchor text. This makes your page seem more relevant to the search engine spiders, helping to boost your overall rankings as a result.

Using a robots.txt file in your root directory can help you to tuck away content might hurt your search engine ranking. txt file and having it placed in the root directory. This will keep search engines from gaining access to the files you choose not to display.

The tips provided here should be used as a checklist for things you may have to fix on your own website. Utilize this information to make improvements to your website.