The most obvious way to increase the number of people who subscribe to your email list is to make it easy to sign up for your list on your website. You can provide people the opportunity to sign up for an email listing directly on your site.
Personalize your marketing emails. Dropping the intended recipient’s name into the email’s content is just the beginning of what you can do. Make use of every bit of information you have collected on the people you send emails to. Take your subscribers and group them together based on interests. Create emails that are tailored to their interests.
Give your emails succinct subject lines. If your email subject is under 60 characters, you have a better chance of getting your customer’s attention. Long subjects can be distracting and put people off. Keep in mind that longer subjects will be truncated, so keep your most important information at the start of the subject.
Use a couple of different subject lines to test which one has a better response. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. This is a great way to measure the effectiveness of each subject line, helping you to understand how to send out emails that get read.
Don’t contact people via email without permission. People generally see unwanted emails like spam and delete or ignore them without taking the time to read them. You may also be in violation of your ISP’s policies if you send out mass emails to customers who have not chosen to receive them.
One way to follow up with customers is to include a coupon offer in an email. Add a link in your email that instructs the customer to click on it to find out more details about the offer. End your email by telling them how much money they can save when they check out your coupons.
Compile an email list that is highly targeted. This can be accomplished by encouraging your loyal customers, along with their many contacts, to sign up for your email dispatches. If the mailing list comes across as an exclusive club, you will be able to build your mailing list while sending an authoritative message in your emails.
Give visitors to your website multiple opportunities to subscribe without making them feel pressured to do so. Let your clients know that you are not selling or giving away their personal data and disclose the benefits they will enjoy by signing up. Having customers give their information is the only way to create a successful email marketing campaign.
The more choices you allow the customers to make, the better your marketing using email will work. Allow your subscribers to choose the number of messages they would like to receive and how often, as well as what information they want to disclose. They will feel more comfortable if they feel they have more control.
In your email marketing campaign, try to give each message a personal tone. Customers will respond more positively to such messages rather than all the ones that are bland or impersonal. If your message is sent by the President, CEO or other company bigwig, it will have a bigger impact on your customers.
A simple, but often overlooked, part of running a successful email marketing campaign is validating the email addresses on your list. Don’t waste time receiving email addresses, only to get a message that the address was invalid. This is extremely unproductive.
You never want your business to be accused of spamming. One way to avoid this is to give consumers an opportunity to confirm their desire to opt-in to your emails. By doing this, those that subscribe to your emails will automatically receive an email prompting them to confirm they signed up. Give consumers two options in the email – click one link to confirm or another link to opt-out. Your customers will appreciate the security measure, and you’ll benefit from having proof that none of your emails can be regarded as spam.
It is vital that you develop brand recognition, even in the emails you send. Because this is so true, you need to set aside the time and money to develop an email template that features several key elements, including the company logo, company colors, and any other elements that make it consistent with the rest of your marketing. This will make your emails unique and instantly recognizable.
When sending messages to your email marketing list, make sure to include your brand logo and colors. Since your email subscribers will already associate your brand colors and logos with your business, it’s important that they be included. If you use the same logos and colors in your emails that you do in your site, your customers will recognize your brand and read your email rather than deleting it unread.
It is vital that you always get permission before adding someone to your email marketing list. If not, consumers will think you are spammer and throw your communications in the trash. Even worse, when your email provider collects so many spam complaints about you, they could cut you off for failing to abide by their spam policies.
As you can see from the article above, if the email marketing message is done correctly, the viewer is not even aware you are trying to sell them something. Your messages should always contain informative or instructional information that leaves your readers excited to receive your next message. Doing this will improve the standing and reputation of your brand. Your loyal client base will return in the future and continue to use your service. Apply the tips you have learned here to expand your email marketing campaign and watch your business grow.
