Archives

Use Mobile Marketing As Part Of Your Business Strategy

The most successful mobile marketers start small and then expand their services. This should be your strategy as well. Go from texting to calling to videos and keep the trend going, continuing to socialize and to build your network as large as you can. Utilize all available tools.

Include a link to your online website, as well as your mobile website. If your regular website uses flash, then link users back to a mobile site exclusively, since many tablets and smartphones do not use flash.

Spending money on professionals for site improvements is a great way to make your site works well for mobile marketing. Creating an attractive and appealing mobile site can be incredibly difficult. For best results, it is best to outsource this task to someone who is qualified to do it.

Make sure mobile users can see directions to your store on their phone. A lot of people use apps to locate places. List your business with Google Maps and similar websites. Create an easy way for your customers to reach you. Make sure that all of your maps are clear on mobile devices, along with being found easily in mobile searches. Create a link that gives your visitor the option to use some of the more popular direction sites.

A mobile marketing campaign can boost your business and draw in lots of customers, but only if it is entirely compatible with all mobile platforms. You will lose customers if your campaign is not workable on multiple devices.

Your customer base doesn’t change unless the market changes, but customers come and go. Technology can be a main factor in customer choice. Keep up with changes to stay competitive.

Here are some things you should bear in mind when you add SMS to your strategies in mobile marketing: Remember to add a way for your visitors to opt-in for your text list and be realistic regarding how many texts you plan to send monthly. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. Users might question its transparency. You should make it an opt-in only system to be sure your SMS marketing efforts are successful and don’t overload your customers with constant texts. This will help you be seen as a trustworthy company.

When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.

Be very careful of the hours that you send your customers text messages. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.

Do not send irrelevant texts to your customers. Every message you send should contain information that matters to your readers. Past mobile marketing campaigns have been failures because random texts were sent to customers. Send content that you would want to receive yourself, something that is of benefit to the recipient.

A very beneficial thing to use when setting up a mobile marketing campaign is social media. One great idea is to reward customers with discounts when they Tweet about your product. This helps people spread the word about your site or company with their friends via mobile.

Be simple and also concise. Your customers should be able to get access to the desired information with a minimum of clicks. A lot of users will get frustrated if they have to type on their mobile. Consequently, you will find it advantageous to stick to the basics with your campaign.

Buy your own short code instead of using a sharing service. Although, it can be costly, it is linked to your company brand. Over time, more and more people will see the short code and it will be linked to your agency. It is a tiny price to pay and you won’t need to worry about legal problems as well. If the company that shares the code engages in unethical practices, you may be in trouble as well.

You should link your website to your social media site to get more exposure. Social networking sites that are presented through your business’ official website will save your customers the hassle of searching for you on those sites.

Whenever you do mobile marketing calls to action, make sure to keep your messages brief and simple. Keep in mind that typing information into a form is much easier on a PC than it is on the miniature keypad of a mobile phone. It should be easy to get on your own mailing list.

By promoting your call to action via mobile devices, you are increasing the chance of your campaign being successful. You need to expose your message to the largest audience possible, so advertise it on social media, your website and even in your store. This gives you optimal exposure, and lets the interested customers have options for getting involved with your business.

Consider utilizing picture-to-screen technology in your mobile marketing campaign. This type of campaign allows your customers to post their photos to your site. Once your customer has taken their shot, through the use of short codes, they can have them instantly posted digitally for everyone to see. They can then be displayed on multiple digital billboards or on a single screen.

Make sure to be noticed on all of the well known social networking pages. If you don’t get your name now, you may find that someone else claims it and your account will remain hard to find. When first starting your business social media networking, stick to the basics and work from there. To begin with, set up a Facebook account and a Foursquare business page.

Usability testing before going live is a must for any mobile marketing campaign that you want to be effective. You will defeat the purpose of your campaign if you send out messages that do not work or are ineffective. Also, try sending it initially to coworkers in order to see their impression about it before going live.

Copyright 2012 , All rights Reserved.

Comments are closed.