Focus on your target market. When you have some readers, try getting them to get their friends to sign up. Always make sure there is “subscribe” link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. You can use this method to make your list grow organically.
If your business follows branding guidelines, always keep marketing emails consistent with these guidelines. Keep to the same color scheme and be sure to incorporate your company logo with every email you send. By making the emails recognizable, you can take advantage of the good reputation you have already worked hard to develop.
There is no quicker and more personal way to reach your audience than through email. When writing e-mail communications, keep them relatively short, as appropriate for your intention and industry. It is unlikely that most people will be interested in a lengthy treatise about light fixtures or cardboard boxes. Use links to your website so that your customers will be able to obtain the pertinent details.
It is important to obtain permission prior to adding someone on your email list. If you send email without consent you will come off as a spammer, and create a bad impression of your brand. This puts you in risk of harming your reputation. In addition, you could get yourself on some ISP’s back list, which could cause your emails to be blocked.
Aim to keep subject lines at no more than 60 characters long. Lots of email clients will just shorten subjects that are greater than this length. Others might not even be able to view email subjects past this length. Regardless, your subscriber may likely only need that many letters to make the snap judgement of reading versus deleting of your message.
Target your newsletter for a weekly schedule that makes sense for those who read it. As you might expect, business-related newsletter do best if mailed during the work week, such as on Wednesday or Thursday. However, if your newsletter concerns family or leisure information, interested people would rather read it on the weekend.
Avoid using too many graphics in your marketing newsletters. Some email programs may block graphics, so if your email is heavily dependent on pictures some of your audience won’t be able to read your email. As well, email programs will be more likely to identify your email as junk if it’s got too many graphics.
If you are planning to follow-up with prospects, you need to consider adding an endorsement in the follow-up email. You could let them know at the bottom of the email that there are benefits they can receive at that time. Provide a link at the end to make it easy for them to order.
Make sure to get permission before emailing any client or customer. People will generally view unwanted emails as spam and will ignore them or delete them without reading them. You might also discover you are violating your ISP policy when you send emails to people who did not want to receive them in the first place.
Be succinct in your marketing emails. You should use direct language that gets right to the point. This signals to your readers that you value their time. It also makes it more probable for the reader to actually read through the message in its entirety. This can be very important, as you will usually include critical content, as well as links, towards the end of each email.
To optimize your email marketing success, only send your email campaigns to people who have signed up to receive your email communication. Sending messages to individuals who are not interested will cause them to block your emails. If your email provider receives complaints from enough people about you sending spam, they could drop you for policy violations.
Make use of the subscription information you collect to make your customer’s shopping experience easier. When a subscriber clicks through to your website through an email, auto-fill the fields of purchasing forms with their information. This eases the sales process and makes them more likely to buy.
Create your email list organically. Do not buy or rent a list. Instead, compile a list using business cards of people you have met, and via subscription sign ups on your website. This will let you email interested parties and help your business grow.
Personalize your emails wherever possible. When you are seen as a person, as opposed to a generic email, your customers will respond with their business. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
Keep in mind that email marketing is all about building up your reputation. Do not be cheap when it comes to email quality, be careful to target the right customers for your business, and stay away from any tactics that could be considered misleading. Your business’s reputation is at risk here and you must remember that.
Every email you send should have a convenient link that allows them to opt out of receiving further messages. You do have to pay for email marketing, but it is cheap. Not only that, blowback and negative attention spammers get are terrible for the company’s business and can ultimately result in black listings or blocks.
What you have learned here can make your campaign successful, but you need to utilize the tools you have been given. You can improve your bottom line more quickly with this solid advice on email marketing in any running campaign or future project that your have in mind.
