Make sure that your emails can be viewed easily from most mobile devices. This increases the success you have with your mobile marketing campaign. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device. Every day, more people are reading their email on a cell phone, so be sure to keep this in mind when designing your campaign.
Picture-to-screen campaigns can be very effective. This type of campaign allows your customers to post their photos to your site. The pictures are sent to a short code and instantly posted to a screen. These pictures can then be shown on a television monitor or on digital billboards.
Initiate a feedback mechanism on your ads, so your mobile marketing customers can indicate their level of satisfaction with your services. Listen to what customers have to say even if it is bad.
If you decide that a mobile app is right for your company, make sure it is easy to use and relevant to your business. If your app is not relevant, chances are that your customers will not use it.
Successful standalone mobile platforms need a home base. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
Mobile marketing is a great way to make you more profitable. Tons of people now use their phones for checking email, communicating, and even downloading applications and updating social network profiles. Both of these places are excellent choices to market your business. It is important to focus your marketing where your customers are.
Make sure you market through all platforms your costumers might use. You want your messages to have the same quality for any Android device, an iPhone or a Blackberry. Simple messages that will work for all these is easier than custom fitting one for each. Mobile marketing is reliant upon the KISS principle.
Analyze the ups and downs of your first mobile marketing campaign before you launch a second one. It’s important to take the long view and measure success by how long your campaign lasts, rather than just looking at the results in terms of sales. Follow the formula for a long-term successful campaign to build a new one.
Do not bombard your customers with offers. Studies show that the highest redemption rates result from offers that were sent between one time a week and two to three times in a given month. Create a sense of urgency and let your customers know that failure to act may cause them to miss out on a great deal. When it comes to making special offers, there is such thing as too much of a good thing. Customers will not consider a deal special if they believe they can get a comparable deal in the near future.
A/B testing can be a useful strategy in developing a mobile landing page. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. For your landing page, have two different versions and see which is more successful. You then can progress with your mobile campaign with the one that works best.
Your mission statement will help you design the best campaign possible. Follow the same principles you have used in your previous campaigns.
In contrast to your main site, a mobile marketing site should focus primarily on retaining existing customers as opposed to attracting new ones. Compared with new customers, established customers are often more willing to opt-in for text updates and offers. Many times, unexpected mobile marketing messages come across as spam to the recipients.
Include maps on your site for your local customers that are easily seen with various mobile devices. Your maps can let them find your location quickly on their phone.
Keep your mobile cues simple. Try to reduce the amount of clicks necessary for mobile platforms. Mobile keypads are very small and difficult to type a lot on. Because of this you will need to keep the clicks and typing down to a minimum.
Your web site should contain links to any social networking pages that are linked to your business. Customers are more likely to find you on a social media site, rather than look for you on a search engine.
Learn as much as you can about your intended recipients so you can target what will work. This is how you can help to cater your message to your target’s tastes.
Though many people use text messages, there are still many who don’t use or recognize popular abbreviations. If a person can’t understand your ad, you might lose a customer.
Mobile marketing can attract a lot of customers, but you need to make it work on multiple platforms. If your campaign does not work on all popular mobile devices, you will likely lose tons of customers due to technical issues.
Be clear about what you want to accomplish with mobile marketing. The first stages should be dedicated to figuring out what your intended outcome will look like. Do you want to use mobile marketing to increase your revenue or to reconnect with lost customers?
After reading and thinking about these tips, you should have a better understanding of it will take to find success with mobile marketing. There is different information to learn, but you also need the knowledge on how to use it. Put this information to use to develop your goals, and successfully promote your business.
