If you use images in your emails, be sure to include Alt tags. If the image doesn’t load, the tag will replace it. Make sure that you write informative and relevant descriptions in these tags so that your recipient will be fully informed. Apply these to your links, as well.
Concise subject lines are key. By keeping the subject line below 60 characters, you have a better chance of grabbing the attention of a reader. If you absolutely have to use a longer subject line, place the most valuable info at the very beginning of the sentence so it will not disappear when the subject is shortened.
To get customers enthused about getting your emails, give prizes away through your newsletter. This method of email marketing gives readers a good value for participating and motivates them to spread the word. Referral programs are helpful to increase your customer base.
Wish your subscribers a happy birthday if your demographic data includes this information. You can have your system set up to automatically send out birthday messages on the correct day. Discount or coupons are also great ideas for subscriber birthdays.
Don’t send spam emails promoting your products. Your emails may be marked as spam by people who are not interested in receiving them. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Consider sending out SMS messages along with your marketing emails. Using them together is a good way to provide your clients with lots of info. SMS technology can help you reach a broader audience.
The confirmation link should be contained in the email opt-in section of your site. When you do this, consumers can quickly and easly check the status of their opt-in for any emails from your business. Although this might seem like a bad thing, this will help ensure that your business doesn’t have any type of misuse reports in the future.
One great way to increase the success of your email marketing campaigns is to give your customers choices. Let subscribers choose how many messages they want to receive, how often they want to receive them, and how much information they wish to disclose. Giving your customers more control over the process will make them more comfortable.
It is vital that you develop brand recognition, even in the emails you send. Because this is so true, you need to set aside the time and money to develop an email template that features several key elements, including the company logo, company colors, and any other elements that make it consistent with the rest of your marketing. This fosters brand recognition among your subscriber base.
If a customer chooses to opt-out of your emails, you should remove them from your marketing list immediately. Companies which state that you may still receive emails just infuriate their customers and ensure they’ll never buy from them again.
Always use your colors and logo in your emails. You want to be consistent because your subscribers are familiar with what your website looks like so they already associate the design, colors and logo you have with you. Customers find this consistency pleasing.
Use strong subject lines. Be aware that the first thing any subscriber sees is that subject title, so make it clever and completely unforgettable. That way they will be interested enough to click through. Once you have done that, you are halfway there, and in all likelihood they will open the email.
Get permission before emailing a customer. Unsolicited emails are frequently unread or filed in a junk filter. Furthermore, many individuals will choose not to continue receiving your emails, and you may be hit with infractions by your service provider should you get a reputation as a spammer.
Only send emails that are pertinent and worthwhile; customers will unsubscribe if you bombard them with useless information. Sending emails with valuable information instead of always sending sales pitches will build customer confidence and credibility for your product. Try to include a solution to a common problem, a clever new way to use a product, or a special promotion in every email.
Find a method of personalizing your emails in order for your readers to feel that you’ve giving them more personal attention. If a subscriber reads your message and starts feeling like it is a standard letter, they are probably going to just delete the email and maybe block you. It’s simple to add their name at the beginning, but there is more you can do. Look back to see when, why, even where that customer signed up for your newsletter. This kind of information can be folded into your email.
Your content should speak to the reader, not just jargon to bypass the junk mail box. You can easily write your message without lots of sales talk that will attract the spam filter. Trying to use fancy terms to avoid using words such as “free” will only bother your customer base and get filtered anyhow.
Always get permission from your customers before you correspond with them via email. If you fail to do this, you will destroy the trust of your existing customers and generate negative word of mouth. Additionally, some Internet service provides may blacklist you, and that can have tremendously detrimental effects on future business.
While many businesses desire to take advantage of email marketing, they are not sure how to begin and which approach to take. Do not underestimate how important Internet marketing is to making a small business successful. Follow the advice provided in this article to implement an effective email marketing campaign that can help your business succeed.
