Your main focus with mobile marketing should be on maintaining your current clients, rather than trying to secure new ones. People who have never done business with you are unlikely to respond to, or even appreciate, your text messages and special offers. Mobile marketing efforts are often taken to be spam messages by non-customers.
Check your usability on every mobile web site and search engine you have. This will ensure your customers are able to properly view and use the content you make available to them. You can recruit family, friends and colleagues to receive your test messages to ensure that your campaign is going to work with a variety of mobile devices.
To attract local customers, put mobile friendly maps on your website. Customers searching for a real location will be able to quickly and easily access your store information and address.
To maximize your campaign’s success, you need to promote your call to action. Promote on Twitter, Facebook, your own website and in your brick and mortar store (if you have one). This is a good way to maximize your campaign efforts, and to reach as many potential customers, and give them the chance to take advantage of special offers.
Short and sweet is an important key when it comes to appealing to all of your consumers. Get your message across to them as soon as you can; they need to know what you are trying to say.
Start a picture-to-screen campaign. This type of campaign enables users to take a photo on a mobile phone. The customers transmit the photos using a short code, and they post instantly to a digital screen. Either a television or several digital billboards can show these pictures.
Send a reminder to everyone on your mobile marketing list a few hours prior launching a big sale or event, provided that it is an acceptable hour to send texts. Your customers will know that there is something happening on your site, and they will be more likely to visit.
With mobile marketing you want your call to action to be user-friendly and very simple. Remember that most mobile devices have keypads that are much smaller than a full-sized keyboard. This makes it difficult and time-consuming to fill out a long, detailed form. Your potential customers should be able to subscribe to your email list in a just a few seconds. Remember that you only need a name and an email address.
Remember that it’s real people that you are messaging so treat them with the respect they deserve. Try to be respectful of the individual you are contacting.
Whenever you have to test a website, you have to use multiple computers. This is also true when making a mobile website, you’re going to want to test it on multiple devices. Some mobile devices use special browsers, and others have limitations based on their screen size or resolution. Your website and your ads can look totally different on one device than they do on another. Your mobile marketing campaign should be tested on all popular devices, to be sure that it looks right on each one.
Your mobile marketing materials should be integrated with relevant content on your mobile website. Have information that is going to be specific about the mobile landing page, input different things that will make people come visit your website and you should allow them participation. Site visitors often prefer interactive games and features to plain text, and may reward you with more sales.
Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.
One way of getting greater exposure is for your advertisements to go viral, getting them passed around from viewer to viewer. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.
Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. Mobile marketing demands short, concise, and direct messages to consumers.
Be sure that your campaign for mobile marketing can be compatible with multiple platforms. You must take into consideration many mobile devices when you are creating a mobile marketing campaign. Use scripting that works on every one of them to truly be successful with your campaign.
Let your clients give feedback through your site. This builds up relationships with the customers. It might be that some recipients are hostile and some are curious, but the fact is that any reaction at all is useful, and therefore you should gather all the data you can.
Customers love to use QR codes in order to interact with their favorite brands, so include them in your campaigns. These codes are an effective way to reach your customers with coupons and promotions. They are easy to capture via a cellphone and easy to use. QR codes enable you to make fast and easy contact with your customers while providing them with important information.
As mobile devices become increasingly popular, so will mobile marketing. As more and more people purchase mobile devices, mobile marketing will continue to be the best form to reach the maximum amount of people. Use our tips and your mobile marketing campaign will soon expose your business to a new range of consumers. This will put you one step ahead of your competition, and give you that edge that every business hopes to achieve. Good luck with it!
