A successful standalone mobile platform must have a home base. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. Do not develop your business solely on a mobile platform.

Optimize your mobile marketing campaign to work on any platform. Your message must display properly on all three major smart-phone marketplaces: Android, Blackberry and iPhone. Instead of creating a message for each platform, make sure your ad is simple enough to work on any platform. Keeping things simple is essential in the game of mobile marketing.

A directionless mobile marketing effort is doomed to failure. Get some feedback from your customers to find out how you can reach out to them. You will have to develop a different campaign depending on your goals. For instance, a campaign that will promote your newest product will be different from a campaign for the holiday season.

Be sure that the code you use is short and dedicated. Even though it’s more expensive, it can safeguard and promote your brand. It also provides you with a degree of legal coverage.

As a mobile marketer, you should understand how the mobile devices are set up in order to properly understand how to create your sites and other advertising material. Don’t confine yourself to your own phone. Your customers use many different brands and models so get out and try every type of device you can get your hands on.

Buy your own short code instead of using a sharing service. The $2000 price tag can be stiff, but you’re buying brand-exclusivity with that money. Before long, savvy surfers will start to remember your short code. It is well worth to money for the legal issues it can protect you from. If the company that shares the code engages in unethical practices, you may be in trouble as well.

A mobile application can be a great tool when you are thinking about mobile marketing. Most users enjoy apps that give them breaking news and helpful tips. You can generate revenue from such apps in two ways: either by including links to your services and products, or just by selling copies of the app itself.

Make sure you research who your audience is. Before diving head-first into any mobile marketing campaign, you want to know your money is well-spent by first understanding what preferences your audience has. It’s important to know whether your audience is more likely to use their computer or cell phone on a daily basis. What software operating systems run their phones? Learn about your potential audience, and you’ll be better able to reach them.

By closely monitoring your competitors, you can become more informed about the business environment. Ideally, you should find positive ways that you can stand out from the competition.

A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. Keep up with the latest technological innovations and apply them to your marketing plan to stay competitive.

You should use A/B testing while developing your mobile page. It’s not only important to test your website, it’s important for your mobile landing page too. This way, you can see what works best for visitors. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. Whichever one wins should be your permanent choice.

Limit the time that you send offers to your customers, nobody wants to receive a late night text. Sending out text messages at bad hours will just annoy customers.

Your campaign should be perceived as useful by your audience. When you send messages to anyone outside your immediate social circle, your content must have some value to the reader if you want to nab their attention. If your target is business execs, you can get their attention with something like a free dinner to a nice restaurant. If your audience primarily consists of families, send them offers that are family-oriented.

Try to run a campaign that is picture to screen. Campaigns that utilize picture-to-screen allow customers to snap photographs with their cell phones. They can then just send the pictures using a short code so that they can be displayed on the digital screen immediately. These pictures can both be displayed on single TV’s or on multiple digital billboards.

To expand the reach of your campaign, make effective use of QR codes. QR codes can help you share coupons, discounts, and other promos. It is simple to capture these with a phone, and they are not hard to use. These codes make it easy to quickly deliver information about your company to your customers.

Offer something to your customers, and make it worth their while. You must give out incentives in your campaign in mobile marketing. Incentives do not necessarily have to be a cash reward, they can be things such as local weather alerts or event information. Customers love a good sale, so offer them coupons to increase website traffic.

If you use social media networking to help market your business, make sure you include the link on your site. Many customers these days don’t bother to search for a company’s main site, but rather seek out their social media pages.

You must learn to say a lot with just a little when you are building your mobile content. Sites that are packed with keywords and say nothing of value are unfavorable. Mobile marketing copy needs to be concise and clear.

There are plenty of projects to tackle when you seek to promote your company to the world. This article contains lots of tips to help you get started with mobile marketing.