Combine mobile marketing tactics with other web media, such as social media marketing. Make your marketing match up nicely with your site. You want to draw people to your homepage. If your audience is more actively engaged with your message, as opposed to simply reading it, the faster your sales will increase.
Avoid sending out messages and offers too frequently. It is proven that customers respond best to offers that are sent out only a few times a month. Get your customers to believe that they’ll miss an opportunity if they don’t quickly act on the offer. If people think it’s easy to take advantage of, they won’t take action as fast.
Creating your own mobile app that provides real value to customers in your niche can really boost your sales. People like apps that provide relevant and useful information. You can try to put in some links that advertise your products and services in order to generate more sales and don’t forget to consider selling the app so you can profit from it as a standalone product.
Don’t go into the mobile marketing field without clear objectives. You should have a clear vision of what your mobile marketing campaign will ultimately accomplish. Are you trying to increase sales through your existing sales base, or are you trying just to keep them involved and retain them for the long term?
Try two different pages, called A/B testing, for your mobile page. Testing is vital for the mobile world just like it is for web sites. This is crucial so you understand what’s working incorrectly on your mobile site. Have two versions of your page and see which gets the highest number of conversions. Going forward, use the most successful page.
By closely monitoring your competitors, you can become more informed about the business environment. It’s imperative to distinguish yourself from your competition.
Mobile apps are all the rage. Think about making one of your own. Your app will allow customers to see different specials and promotions, making them more likely to check in often. It improves your brand recognition and helps increase customer flow. App prices can vary significantly, so ask a professional to help in the development process.
Never send unnecessary messages to your customers. If you contact your customers, make sure you are contacting them with a purpose. Mobile marketing has been known to fail when businesses become too casual with their text messages. Customers demand information in the marketing texts they receive.
Be simple and also concise. The fewer clicks you require, the more success you will have. A lot of users will get frustrated if they have to type on their mobile. So keep the clicks and typing required of your customers to a minimum.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. A poor implementation of an SMS campaign can have a drastically negative impact due to the fact that receiving SMS messages triggers alerts on mobile devices. SMS can be very bothersome. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. Your customers should respond to your honesty.
Standalone mobile platforms need to have home bases if they are to succeed. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. Avoid developing an entire business around your mobile platform.
To get special offers and save money, advertise your campaign. Bring it up in various ads, on social networks, and on your site. Consumers will be more likely to sign up for your mobile campaign if they think it will benefit them. With that in mind, advertise your campaign as a fun way to stay updated on your offers.
Include a promo code or a discount offer in the mobile marketing message that you send out. A discount offer or coupon will encourage people to visit your site and see what you have available.
Adding maps to your website, that are mobile friendly, can help bring in new customers. Such maps let people easily find nearby businesses like yours when they need it.
Test your mobile marketing to see that it works on every type of platform your readers could use. You should have clear messages that come across well on all devices, such as Blackberry, iPhone and Android. It’s much easier to make your messages simpler rather than custom-fitting your messages onto different platforms. This KISS principle applies here.
Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.
When mobile marketing, your main concern is maintaining your current customer base rather than adding new customers. Your existing customers are going to be far more receptive to receiving text messages and updates than new ones. When done improperly, mobile marketing can be viewed as spam. Make sure that your offers are of real value to both current and potential customers.
As you read above, when it comes to mobile marketing, there are a variety of things you can do. There is no set-in-stone definition, though most agree that marketing to cell phones is included in mobile marketing. With the advice you have learned from this article, you will be better prepared to use mobile marketing to promote your business.
