Only use an opt-in list when sending email marketing to your customers. If you don’t, your clients may trust you less and hurt your company’s name. Certain ISPs may even choose to blacklist you; this can cause a major problem, dampening your business and campaign.
Write in a way that will affect your audience, not in a way that allows you to get around the spam filters. If you create a good message and do not include too much sales talk, you will avoid spam filters. If, however, you use linguistic acrobatics to stay away from words such as “free,” your words will simply turn off readers, and you may be nabbed by spam filters anyway.
Be sure your email has been proofread multiple times before they are sent. That should be a no-brainer, but it is an easy thing to forget. It is nothing more than a simple e-mail, right? Not quite. You need to treat your email marketing with all the same professionalism and attention to detail that you use in other media.
Make sure your emails are always brief and concise. No one is going to read more than a couple paragraphs of your marketing messages. People are busy and don’t have much time to deal with marketing messages. If you can quickly say what needs to be said and let your audience go, they are more likely to read you next time.
In order to make customers excited about your emails, try giving special discounts or promotions through newsletters. This is an email marketing method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. As a matter of fact, utilizing referral programs can be a terrific way to increase your customer base.
Use few graphics when creating email marketing programs. Some email servers block graphics, so avoid graphics to get your message across more effectively. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
Only email those that have give their permission. Sending emails out to people who have no idea who you are or what you are offering will probably only result in your messages being deleted. When your email provider gets many spam complaints about you, it can result in them dropping you because of policy violations.
Before sending your email, make sure you’ve tested all the embedded links. If the links don’t work, the customers are much less likely to end up on your site to make purchases. Additionally, it can make your readers lose respect for you and your project.
Personalize the marketing emails that you send out. This can mean more than just putting a recipient’s name in the body of the message. Make use of every bit of information you have collected on the people you send emails to. Take the time to divide your mailing list into various groups that happen to share something in common. This will allow you to make adjustments to your email in order to tailor to each group.
It is wise to have a clean, unsubscribe link. Never fail to give your customers this unsubscribe link, and you should never bury this link within the text that makes it difficult to be located. Your goal is for customers to choose to keep receiving your newsletter because they enjoy reading it.
Stay away from including emails on your emailing database that have not been directly opted-in by the specific subscriber. If you add people to your list that do not want to be there, it will make your business look bad. You might also get removed from your service by the email service provider for spamming.
A wonderful follow up technique is to offer something for free to your customers. Include a statement in the email urging them to take advantage of your offer. You could mention that there are a limited number and they must act now before they are gone.
If you plan on starting a marketing campaign via email, it is vital that you get permission from every single person you plan on contacting. Otherwise, your spam complaints will increase, and, you may even lose customers over it completely.
Use a double opt-in procedure that will ensure that your subscribers really desire your emails. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you’re sending out unsolicited email.
Make each message personal when using email marketing. Customers respond better to personal messages than bland, generic ones. Try to get different high ranking members of the company to compose messages that focus on the areas they are responsible for running. This will make the message carry more weight and keep the content fresh.
Use A/B testing to test subject line variations. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. You can learn which subject wording is most influential in getting your customer base to open your messages.
Your opt-out link should yield immediate results. If you keep sending subscribers emails after they opt-out, they may feel like you are disrespecting them.
Limit subject lines in your emails to 60 characters or less. The reality is that some email programs will shorten your title if you don’t. Other clients will not be able to display longer subject lines than this. More importantly, 60 characters usually provides your subscribers with more than enough information to decide whether they want to read your message or delete it.
The information you have just learned can help save you from the spam filter and in fact help you make your business successful, but you have to apply them. Use them on one of your current projects or build them into a new marketing campaign. You will be surprised at how quickly you succeed in your efforts.
