Send mobile marketing messages during normal business hours. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. It can annoy people and feel intrusive. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. If you are trying to get customers to trust you, just be honest!
Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. If a person can’t understand your ad, you might lose a customer.
Provide what your customers want. Your mobile marketing campaign will not get very far if it doesn’t take your customers’ desires into account. If you don’t understand what your customers want, how can you deliver it to them? Learn as much about them as you possibly can to be most successful.
Create a mobile app for your business. Apps are easy for customers to download and use, and they allow you to advertise promotions or specials. Along with increasing your brand recognition, it can also increase sales. You should seek professional help as you develop apps, this can help you in the long run.
Don’t neglect your traditional online presence and put your website to use. When you advertise your mobile application on your website, you will increase your traffic. Customers can view how to sync with you when they are away from the office once they visit your website.
Get yourself short codes that are dedicated as opposed to sharing them. The codes will be linked with your brand, even if the price is a bit steep. With enough use, existing and potential customers will associate the dedicated short code with your business. Using another company’s short code can also get you into legal trouble. You can get into trouble if your code sharing company does not follow rules.
If you are having a big event or a sale on your site and you have a great mobile marketing list, send out a reminder a couple of hours before the event kicks off unless this is going to fall at early morning hours. Doing so reminds the clients that there is something interesting going on.
You should test your campaign on as many devices as possible before launching it. If your messages don’t reach your customers for some reason or are otherwise ineffective, perhaps as a result of technical problems or illegibility, you will fail in achieving the goal of your mobile marketing campaign. First, send it to your coworkers to see what they think.
Be concise, but also make sure your message is understood. The fewer clicks you require, the more success you will have. A lot of users will get frustrated if they have to type on their mobile. Therefore, you want to minimize typing whenever possible.
Paying an expert to do the job is the best thing to do if you want your site properly optimized for mobile use. Building an effective mobile website is a specialized task, considerably different from normal web design. It is best to hire a professional to handle this task.
Mobile marketing campaigns should have a link that is to sites that are capable of being viewed by phones of all ages. Keep in mind that no mobile device can read flash content.
To get the results you are looking for, you will need to give your customers an incentive. Your mobile marketing plans should include incentives. For example, you could offer local event notices, weather updates, or even discounts. You can offer coupons to increase the participation of your consumers, increasing the success rate of your campaign.
See to it that your customers can see your mobile marketing advertisements on all platforms. All of your messages should be able to be seen on a variety of different phones and platforms. It will be easier for you if you can simplify the messages that you are sending instead of trying to make custom messages for each device. Keeping things simple is essential in the game of mobile marketing.
QR codes are a great way to bring in new customers and promote your brand. These codes make sharing coupons, promotions and discounts easy for you and fun for your customers. They are easy to capture via a cellphone and easy to use. QR codes enable you to make fast and easy contact with your customers while providing them with important information.
Put up your business information on social media pages. If you want your business to be found, this is an important step to take. First, focus solely on the basics of your business, then expand content from that point. The least you can do is create a Facebook page for your business and establish a custom page on Foursquare.
Armed with this knowledge, you’ll be on your way to mobile marketing success. There is a world of information out there, and you have to know what to do with it. Utilizing these suggestions will allow you to begin creating a promotion plan for your business.