If you know how people will search for you, you will know what keywords to use when building your site. They should be included in titles and content; however, be aware that an overuse of keywords could lead to the site being labeled as spam, so strike a balance between the two.

Use a site map so that search engines can easier index your pages. A site map is also known as the navigation bar. This part of your web site will let search engines know how many pages your web site has and what each one contains. Even if your website is just a hole in the wall compared to giants like Amazon, a site map does wonders for your search engine optimization.

Get listed for free with Google and Yahoo! to increase your publicity. You can get free publicity that will help bring visitors your way. You should never turn down opportunities for free publicity.

In order to generate more hits from search engines, try using longer or plural form of your keywords. Keyword stemming is utilized by many search engines. When you choose the singular of the keyword (e.g. accountant) results for the plural or variations (i.e. accountants, accounting) may not send seekers to your website. Use all possible variations of your keyword in your content to ensure top search engine results.

A good rule of thumb with regards to META description tags is to make sure that every single tag for each page is unique. You never want to use the same META description tag for different pages, as it is a sure way to lower your ranking among most search engines.

If you want to increase your SEO, try using off-site links that will bring visitors to other quality websites. This is a crucial component to linking. You will find that off-site links provide you with a much higher ranking than internal ones. Be sure to look for options that allow links back to your website, so you can maximize the effects of your rank.

To attract the kind of audience you want, include surveys and games on your site. People always like to learn their “style” or find out how they fit into society by taking surveys. Ask them serious questions about their lives and their purchasing habits. You’ll learn more about your customers this way and people will enjoy doing the surveys.

Hosting your blog on your own site can actually improve your search engine ranking. The more visible your site is, the more traffic you will draw in.

Product feeds are an excellent tool for boosting traffic, increasing your online presence, and expanding your customer base. Images, prices, services, and products available can be included in feeds. Send them to shopping sites and search engines. Add an RSS feed icon on your site or blog, and suggest to readers that they should subscribe to your site’s feed for all of the latest updates.

There are many methods to optimize your search engine results. If your web page is optimized to maximize efficiency, you will gain the highest quality results. The optimized performance will make your readers happier as well.

Your page ranking relies on your visitors spending some time on your website. In order to ensure that your visitors continue to come to your website, you have to keep people remaining on your website. Therefore, you must have high-quality content that makes your visitors want to stay on your site.

When purchasing a domain name, remember to keep it simple and product related so people have an easier time remembering it. This is very true for clients who found you through YouTube.

Search engines will lower your page rankings if you are found to be manipulating the rating system to artificially achieve top search rankings. At times, large search engines, such as Yahoo and Google, have completely eliminated companies from their search results! Remember to hone the search engine optimization on your site in an ethical way.

Visitors need to visit and remain on your site in order for the PageRank algorithm to boost your ranking. It seems the length of time someone remains on a website (according to site metric scores such as Quantcast, etc.) alters the page rank for the better. This information is according to metrics such as Quantcast scores. You can use discussion groups and forums to convince visitors to stay logged in to your site for a longer time.

If your website includes audio and video content, you should consider including detailed transcripts. Your audio and video content will be better understood by search engines if you use transcripts.

If you use a shared server, you must ensure that you do not share a proxy with a site that engages in unethical practices or is otherwise banned. It could have a directly negative effect on your own website. It is like being guilty by association.

Coding is an important aspect to consider when you are using SEO. A site that is primarily written in messy JavaScript will be difficult or impossible for spiders to index. Text-free Flash will be entirely overlooked by spiders.

Your whole website should be targeted towards your particular niche. You need to include articles that utilize the keywords in a natural and informative manner. Get your keywords in image titles and links too, anywhere you can add text is another opportunity for keyword placement, so that your site comes up more often in search engines.

Search engine optimization is a complicated subject, but it doesn’t have to be completely opaque to the aspiring novice. If you already maintain your own site, then integrating some of these SEO tactics should be easy. You may be closer to a high-traffic, profitable site than you think.