There is so many factors to consider when starting a mobile marketing plan that you might not know where to start. Use the tips presented here to learn important information about using mobile marketing technologies to your advantage.
Stick to dedicated short code. You will pay more for this service, but it will assist you in protecting your brand. Dedicated short code also offers you some legal protection.
You should be testing your marketing campaign for any defects in functionality before you launch it publicly. Verify your message delivery system is functional before before beginning your marketing campaign. A good test is by sending it to your fellow peers or coworkers and judging their initial reactions. You can then adjust it based on that knowledge.
Limit the number of offers that you send. Studies have proven that the best frequency to send offers out is a little less than once a week. Your customers will believe that the offer is only for a limited time and is going fast, if you only send them out sporadically. If they think another is right around the corner, they will be less likely to take action.
Keep in mind that those using mobiles may have a more difficult time navigating and browsing your website. Have a simple mobile marketing campaign that will be near perfect for those using mobile devices. This can mean having a more simple website design; however, doing this ensure both home computer users and mobile users have equal access.
Use different types of marketing pieces that provide detailed information all at once for the best effect. As an example, you can send mail out to customers letting them know about a sale you will be having. Email your customers a little while before the event, then send then an SMS on the day of the event.
With your mobile marketing ads, give your customers a trivia game or a small quiz about your products to add some fun and excitement. Many mobile subscribers enjoy answering trivia questions or surveys on their phone. This quiz program can be used to gather marketing data and entertain your customers at the same time.
Make your point but keep it short when it comes to mobile content. Make sure your site is filled with good information and not just there for keyword stuff. With mobile marketing, make your content worthwhile but not too wordy.
Learn as much as you can about your intended recipients so you can target what will work. Your customer will be delighted to receive discounts on items that they really need or want.
Your customer base doesn’t change unless the market changes, but customers come and go. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.
Should SMS messaging be a choice in your mobile marketing plan, let your customers know by having an opt-in device and be truthful about the number of messages you might be sending every month. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. Some users feel that SMS is too invasive into their personal comfort and space. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. Your customers should respond to your honesty.
If you have a social network page for your business, link to it on your main business webpage. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.
Be succinct and to the point. The fewer clicks you require, the more success you will have. Typing a lot can get frustrating, especially on tiny mobile keypads. For this reason, you want to use text messaging in your campaign only when it is essential.
Mobile marketing is one of the best ways to watch your profits rise. Many people tend to use their phones to visit social network sites and download apps. Use social networking sites to boost your mobile marketing. You must be willing to adopt new marketing strategies based on the platforms that your customers are using.
Many people might be familiar with the Internet, but not everyone will recognize abbreviations. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.
Ask your friends to test your campaign before you make it public. If you can, hire a professional to test and improve your campaign.
Having a mission statement can help keep you on point with your mobile marketing message. Stay with your principles to keep you on the right track.
Create a new mobile application. This can encourage your prospects to monitor your app frequently so that they can find promos and specials. It can increase recognition of your brand name, and have a positive effect on foot traffic, too. Speak to a pro in development to see about app pricing since they vary so much.
If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. This easily allows smartphone users to access your coupons and website. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.
When conducting a mobile marketing campaign, you must provide a link to your website for smart phone and tablet users, and also your mobile website to accommodate users of older cell phones. If you have included flash on your website, only put a link to a mobile version.
As we have shown you, mobile marketing campaigns all have some components in common. Specifically, the differences arise in how the technical aspects are executed. A simple common sense approach should help you weed through them and pick the best one for you.