In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Use QR codes to expand your branding and to entice customers. These QR codes are an excellent way to expand and entice your customers by offering coupons and discounts. With your cellphone the QR codes are easy to use and capture. By using QR codes, you will be able to reach customers easily and quickly with relevant information.
Invite customers to participate in a picture-to-screen promotion. This type of campaign enables users to take a photo on a mobile phone. Customers are then able to send their photographs using a code and have the photos posted onto digital screens. These pictures can then be shown on a television monitor or on digital billboards.
You should never send messages to your customers without a good reason. When you message your customers, be sure that you have something important to tell them. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.
If you want to be successful with mobile marketing, only send messages with valuable offers. Your audience will quickly get annoyed if you are sending out too many messages.
The many uses of social media on mobile devices make it one of the foremost ways to expand your marketing campaign. If your customers will share your page or TwitPic your store, you could give them something. This will bring recognition to your company and get people sharing information about your products and services.
Be consistent when promoting your mobile strategy’s call to action. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. This gives you optimal exposure, and lets the interested customers have options for getting involved with your business.
Stake your claim by creating an online presence on the leading social networking sites. If you want your business to be more accessible, then this is necessary. First, focus solely on the basics of your business, then expand content from that point. To begin with, set up a Facebook account and a Foursquare business page.
Give users a way to give feedback so you will know if your mobile marketing techniques are effective. Listen to what customers have to say even if it is bad.
Any mobile marketing oriented call-to-action needs to be simple and easy to facilitate. It is much easier to fill out a lengthy form on a PC than it is to do so on a small, limited smartphone keypad. Participants will appreciate your efforts to make it easier for them to opt in to a mailing list.
Use mobile marketing to market your event a few hours before any major sale. Contacting your customers and reminding them about sales will keep the event fresh in their minds.
Gather as much research about your target audience as you can prior to starting a mobile marketing campaign. This way you can feed their needs and give them what they want. This way you are ahead of the curve; knowing you are giving your customers information they will be interested in and want to read.
Location can play a huge role in a great mobile marketing campaign. Mobile marketing offers the unique chance to know where you are located. This means that you can target advertisements based on location, which is something most other ads can’t do. Location awareness is an important aspect of mobile marketing: make sure you plan your strategy accordingly.
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. Avoid developing an entire business around your mobile platform.
You should use A/B testing while developing your mobile page. Testing is important in the mobile world, just as it is in any other environment. By creating an A & B version of your landing page, you can test effectively. You can use this information to select the best landing page.
Your first step should be focusing on building a database. Do not just add random cell phone numbers when you are constructing a mobile marketing database. You must get their go ahead before you begin. You can use a form from the internet or they can text you a code.
If your business is conducting mobile marketing, you need to be familiar with the design and functionality of as many different mobile devices as possible. This will help you in creating successful sites, messages and other mobile marketing efforts. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.
Take advantage of your traditional web site. Advertise your mobile applications on your desktop website and drive traffic to the mobile platform. When consumers see your site, they can see how to stay connected with you on the go.
Have QR codes on your printed ads for the more tech-savvy consumers. That way you make it easy for those who use smart phones to visit your website and access your coupons. Make sure these codes are on the different printed material you provide. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
After reading these tips, you can begin to understand what it takes to become a great mobile marketer. You must be willing to learn as much as possible and apply that knowledge whenever possible. Utilizing these suggestions will allow you to begin creating a promotion plan for your business.