Do you have a Facebook page for your brand? You could be missing lots of potential customers if it isn’t. If it is, you need to make sure you’re doing all the right things to reach those clients and avoiding behaviors that annoy them. The following will help you to hone in on the best strategy for your company.

Try buying Facebook ads. You are able to customize your ad so that only one gender or a certain age group can see it. You can control the budget, and the amount of effort put into it is completely up to you. One of the advantages is that a long term commitment is not required. When the promotion is over, you can put an end to your ad.

You must know when it’s okay to post on another person’s Facebook page about your business. You can garner a ton of attention when you post on other people’s Facebook pages. However, it needs to be the type of attention you need. Create posts when there is something positive for you to say. Spamming is something you should never do.

When a person “likes” your page, reward them with a unique gift or special offer. Your page can get a great deal of attention when your page is liked. Send something free to a client if they go to your page and like it. You can make it a contest or you can make the gift for all. Making it lucrative can work well for you.

If your business isn’t on Facebook yet, you should now be inspired to get it there. You should have everything you need to get started, so there’s no more excuses for not getting on Facebook. Even if you’re already using Facebook, you can improve things. Apply the advice above, as they will make a real difference.