The golden rule of email marketing is to send information to people who want to receive your information. The quickest way to lose customers is by sending them email that they do not want to receive. The following tips will help you run an effective email marketing campaign.
Pick an audience to target. After you have a couple of people reading your emails, consider finding ways to get them to ask their friends to sign up. Make it easy for people to invite interested friends by including a “Subscribe” link in every email message you send out. This will cause your base to grow organically.
Experiment with, and evaluate, different email layouts. Keeping your most vital information near the top is important in any layout you try. You must try different types of formats in order to determine which gives you lots of response. Then, when you figure out what works for you, you want to use it to your advantage. This helps your customers learn what they can expect from your business and where to find information that they are interested in.
Be sure that every email address you have is valid. A simple formatting error or typo can result in dozens of messages that are bounced back to you as unable to be delivered. It’s a pointless waste of time!
Make subscribing to your mailing list a two-step process. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
Make sure your subject line is an attention getter. One way to grab the reader’s attention is to offer a promotion right in the subject field, such as “50% off Acme brand cat food.” If you offer them something of value, like free shipping or a big discount, they will be tempted to accept your offer. A smart subject line is another great way to get people to open emails.
You need to get your customers’ permission in order to send them any correspondence by email. Failure to do so can lead to you losing customers’ trust and it will tarnish the reputation of your business. Some ISPs and web hosts will also refuse to do business with you, which isn’t exactly good for a business that relies on the internet for survival.
Limit your message to one clear one per email. Keep your content concise and focused, so your customers do not become disinterested. Create the specific message using brevity and conciseness. Your readers will like your brief and to the point newsletter, which isn’t burdened by tons of unwanted information.
Do your best to keep your email message personal. Like all marketing, customers are more likely to sign up for those who add a personal touch. For example, if you know why they signed up to get emails from you, include that reason in your email.
Resist the urge to send your customers more than a single marketing email each week. Your customer base is likely made up of people who are busy and receive many messages each day. If you send too many emails, people will skip over them, and you won’t reap the benefit of your hard work.
Make the subject line of your e-mail exciting, entertaining and interesting. Your customers are more likely to read the email if the subject header interests them. Emails that have headlines or subjects which are suspicious will be deleted or remain unopened.
Keep your emails short and simple. If it is longer than two paragraphs, the excess will likely go unread. Usually they won’t have the time to read all this information or simply aren’t interested. If you can quickly say what needs to be said and let your audience go, they are more likely to read you next time.
Be sure to keep the appearance of your emails in line with your other company communications. Every email message you send should utilize the design characteristics you are already using, such as logos and colors schemes. Brand familiarity and recognition are an important key to successfully marketing any business.
Your marketing emails should be reasonably short. Be as concise as you can be. Showing you value your reader’s time as much as they do, will establish trust and goodwill. Also, readers will read the whole email this way. As your email will contain important information and links near the end, it is important that you hold your audience’s attention.
If you ask for a date of birth on your subscription page, use it to send a birthday message to your subscribers. Use programming to automatically send the birthday message to recipients on that particular date. Make the message friendly and appreciative, and if you can, give them a coupon or discount.
Check out spam emails you receive yourself to see what you should not do in your email marketing campaign. Get a free email address, post this address all over the Internet, and watch how much spam you receive. Learn from what those emails do wrong, and adjust your own email campaigns accordingly. Take every measure that you can to stand apart from the spammers. This will boost your reputation and keep your customers from opting out.
When you decided to follow up with clientele, think about an email that reminds them of the particular benefits you have to offer. Also, offer them the chance to look around and ask questions about products or services. The end of your email can include a claim that guarantees your product for 30 days or they can get their money back.
Now that you’ve reached the end of this article, you can see how important it is to have a list of interested consumers who want to receive your emails. If you are sending out email communications to people who don’t want them, they will think you are a spammer, and that is a sure-fire way to lose lots of business. Using these ideas will help you target your audience.