Many people are turned off by the idea of email marketing. However, if you strive to learn more about email marketing, you’ll soon appreciate just how effective it can be.
Maintaining brand consistency is a powerful tip that every email marketer should understand. Product recognition is developed over time, and you should make your product name, topic or design elements for email easily recognizable. Sending dissimilar emails can make it hard to remember who you are.
Personalize your emails to current customers. This can let you notify them of upcoming sales and promotions. Send them information about new products that may be of interest to them based on previous purchases. A customer that trusts you enough to purchase once will be more likely to purchase again.
Take advantage of pre-header material to make the various email previewers work in your favor. A pre-header includes the very top line of text in the email body. Gmail and other email clients display this line of text immediately following the subject, so this is a great way to get reader attention.
Mix up the format of your emails every once in awhile to keep things interesting. For instance, if you usually send HTML emails, try using text format for a change. If you write these well then you can actually provide a really intimate and simple message that can make people feel comfortable with looking at and purchasing your products.
Make your logo and brand colors a visible part of your emails. Your subscribers know your site already and they associate certain colors, logos, and designs with it. Customers find this consistency pleasing.
Perform in a consistent manner. Keep your company’s logo and the colors and style you use the same in every email. Use a standard, easy-to-read font. Once they have received a couple of messages, your customers will recognize your emails, and be happy to open them. Branding is an important method to increase your business reputation.
Prior to adding any person on your email listing, always ask for their permission. If you do not, your emails will be viewed as spam. You will quickly lose subscribers and be banished to the junk mail pile. If your email provider receives enough complaints, they could even drop you for violating their spam policies.
Never send out emails that are unsolicited. Your emails may be marked as spam by people who are not interested in receiving them. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies.
Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. This form of email marketing not only gives your readers a real value for their participation, but also encourages them to refer friends. Consider giving even greater discounts to those readers who do refer new customers.
Use Alt tags if you add images to your emails. This allows readers to see something displayed even if the actual image doesn’t load properly. Make sure the text in the
Always proofread your emails. Sending an email with typos or incorrect information is bad for your image. Prior to transmitting the message, check a sample of the email to make sure that it looks the way you intend for it to look. Ensure that any links contained in your email are functioning, as well.
Email layout is of great importance in email marketing. It is tempting to use graphics, but spam filters can block logos, pictures, and animation more now than ever. Relevant content should be provided in the text only. Provide inviting links to your web site and let your audience see your graphics there.
Don’t contact people via email without permission. Unwanted emails qualify as spams and most people will simply ignore these emails. Your ISP may take action against you as well because sending out lot of emails can be seen as spamming, which may be against their policies.
Make sure to include an obvious, unsubscribe link. Avoid not having an unsubscribe link or burying it within your email to the point where it is hard to find. You should strive for your readers to feel that they are in control and that you’re not controlling them.
Each email should have one obvious message. You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email. Create the specific message using brevity and conciseness. Your consumers will like it when they are not bombarded with unnecessary information.
When you provide an opt-out link in your email messages, you should honor customers’ wishes to stop receiving emails instantaneously, if possible. Failing to honor a customers request for a week before honoring their opt-out can lead to a lack of trust.
You need to make sure that you are using a persistent strategy. Make sure that you do your best at being persistent towards the right people, because it won’t make a difference otherwise. Being persistent with the wrong customers only annoys them and wastes more of your time.
Test different formats for your email. Be sure to always include any important information near the top of the emails. Be sure to try various formats to see what gets the best feedback When you find a format that is effective, stick with it. This consistency will make it easy for customers to know where to locate your information and maneuver through your emails quicker.
Choose when you send your marketing email based on content you will provide and the schedules of your customers. For business emails, send between Tuesday and Thursday. By contrast, emails that relate to leisure or lifestyle should be sent on Saturday or Sunday.
Now you should have a better understanding of how email marketing will help you. Take the advice you just read to heart and you will soon achieve impressive results.