There is a correct way to use email marketing for your business, and you need to have an understanding of this. It’s obvious that you need to avoid spam filters and entice the reader to open your emails, but are there techniques you can use to further increase the effectiveness of your email marketing campaigns? Keep reading for great email marketing advice!
Send birthday greetings to each subscriber. Provide them with the option to include their birthday when they opt-in to receive your messages. Send them an automated email on that special day. As an added extra, add a discount coupon to show your customer how much they are valued. It will be remembered by them in future transactions.
Sending customers a follow up message, that includes a special discount offer or coupon is a great way to show your appreciation. The coupon should be provided by having the customer click on a link in the email. The end of the email could tell them that they can save a lot of money by checking out your coupons.
When you send emails to your email newsletter list, be sure that relevant logos and branding are apparent. Customers already know your designs, logo and colors and they associate you with these details. Keeping your emails consistent with your site layout can help it appear familiar to them and can reduce the risk of email deletions.
Keep tabs on the email marketing campaigns of your competitors. If you join their email list, track them with ease. Seeing first-hand their email messages will allow you to make your email communication much better than theirs. Try to fill voids in your industry and constantly improve upon your own marketing strategies. Offer promotions that are of higher quality than the ones your competitors offer.
A follow-up email including an endorsement is a great idea. You could put a statement within your message that informs them that it’s possible for them to benefit now. You can end the message by telling them to click the link to provide their order information.
One way business owners can make their email marketing more effective is to build their own opt-in list. Don’t just buy a list of emails that might not have anyone included who is actually interested. Instead, collect the information yourself and create a list that is specific to your business.
Create a schedule to release your newsletters, and do not deviate from it. Automate your mailings so that they go out the same day every week, and try not to even vary the time of day that you send them. Your customers will know when they will get email from you and will, therefore, be able to look for it.
Carefully choose which day of the week on which to send your message, taking into account the content inside the message as well as your readership. Newsletters with business-related content receive the best responses when they’re sent during the work day, like on Tuesdays or Wednesdays. Leisure related emails should be sent on weekends.
Text only emails certainly have their benefits. While graphics can provide a nice touch, they also increase the time it takes your message to load–if the graphics themselves load at all. Many people will be viewing the email on slower connections, or connections with metered bandwidth, so keep that in mind. The text is what you should focus on. More people will be able to stick with you if you do that.
Get subscriber feedback. You can disseminate any number of emails, but you will not know how successful you are unless you know whether or not your subscribers like them. Have them tell you about the components in your emails that they like as well as those that need to be changed. If you listen to your customers, they will want to remain in contact with you.
Make your marketing emails concise and focused. People aren’t likely to read much more than a few paragraphs about your marketing. They only have a limited amount of time, and they are not necessarily that interested in your message. If you make your point quickly and clearly, your readers will be willing to look at the next mailing you send out.
Ensure your content reads as if it was written by a human with a purpose, not someone trying to avoid spam filters. If you use natural-sounding dialog and minimize the sales-speak, you are unlikely to be captured by anti-spam software. Avoid keywords such as “free” to keep your newsletters out of your customer’s spam box.
If you provide a link to opt out in your emails, make sure that when people use that link, that you actually take them off the list as soon as possible. Continual emails to a customer who has opted out, may cause them to feel disrespected.
To get the best results, you should only send emails to those that have already given you prior permission. If you send emails to people who have no interest in receiving them, you may find that you are labeled as junk mail very quickly. Receiving spam complaints from enough customers can prompt your email provider to drop your service as you would be in violation of their policy agreement.
You can build a more loyal customer base by customizing your emails. Let them know about your discounts and limited offers. Let subscribers know when you have new products in which they may be interested based on their purchasing history. A customer that trusts you enough to purchase once will be more likely to purchase again.
Make sure your marketing emails’ layouts are top-notch. It is tempting to use graphics, but spam filters can block logos, pictures, and animation more now than ever. Be sure important information is located in the text. Include enticing links that lead to your site, and include your graphic-rich content there.
The hints above can transform your marketing campaign from useless spam to interesting mail, but you have to work at it. Use them with anything you currently have going on, or create a brand new campaign, and you will be amazed at the results.
