Article submission to directories is a large part of article marketing. It works so well because it brings in new readers to your site. Most directories tend to be free and don’t mind if you provide links in your articles back to your own personal websites. You are allowed to submit as many as you an write and you can get more out of them by spinning them.
A short, 500 word article with an introduction that catches their attention is what you need. Web readers tend to have shorter attention spans, so its best to catch their attention quickly in your article. The first couple lines of your article needs to keep them engaged since you can have more information later in the content.
Posting fresh content with regularity is important. Scheduling bots are used by search engines in order to figure out how often to come back to your site and re-index its content. Search engines index your website more frequently when new content is added regularly, and that means that your articles serve their intended purpose of converting customers faster.
Do not make your articles sound like an advertisement. No one likes a hard sell, so make sure you are providing useful information that your readers will be happy to learn about. If your writing is interesting and informative, readers will return to read more of your articles.
Write an article every day, and send it in to a directory. When you want to improve your rank on search engines, writing an article that links to your website each day is effective, because it provides you with high-quality backlinks. Best of all, it’s free!
Be certain to proofread articles you outsource. Outsourced writing may not be up to your standards, so read the work carefully to make sure it is of good quality. Don’t post an article without reading it first. You also only want to use articles that have a clear message and are easy to read to ensure that people will read them in their entirety.
Keep your author bio information up to date and interesting. Tell your readers a bit about yourself and how the subject plays a part in why you write about it. Make sure that it links back to your main site. While running multiple niche websites, make certain to link the right site to the right article.
Publish an e-book of all of your writings, it is a good way to get all of your content out there. Use the e-book as a no-cost resource that you can give to customers when they sign up for your email newsletters.
Put some images in your articles if possible. The Internet has many sites with images that will not cost you anything. Readers will immediately become interested if an image attracts their attention. Pictures interest people and it draws them towards that product. This is something you could do in order to fill up the void spaces in your article.
Before marketing an article, observe content already available from the publisher and other articles that address the same topic. This will help the writer’s to be effective when marketing their own articles.
Do not write material that contains boring or repetitive material for the sole purpose of increasing your word count or incorporating keywords for SEO purposes. Use your creativity and personal style to write innovative content that will make your a leader in your industry. Filters that check for duplicate content continue to grow every year. Therefore, copying other material that is on the web will eventually damage your website.
Don’t hyperfocus on one or two directories when marketing your articles. Instead, submit each article to many different directories. This helps you increase readership and the amount of quality back links that you gain for your website.
Put nice pictures on your site, but make sure you are allowed to use them. If possible, host the picture on your web site so that article readers can click from the photo in your article, and be taken back to your site.
Offer freebies. This gives the customer a feeling like they got more than they paid for and will entice them to purchase from you again. By including your logo on the freebie, you can get some great free advertising. Remember this, and make your decisions accordingly.
Submit your work to both article directories and blog networks. Blogging is extremely popular and covering that venue can only lead to your increased viewership and traffic. Always add contact information to your article submissions so that people travel to your site as well.
When writing your own content, try writing it in your own voice. If you are unfamiliar with the terms you are using, then don’t post it up on your site. The audience will know that the content is not you speaking and will most likely avoid reading any more of your content.
One article may give way to another. Include a link from a previous article in your new article. This is acceptable, particularly if you are giving advice or other helpful information. It’s never a bad thing to compliment yourself on other writings you’ve done by providing links on current articles.
Do you best to keep your writing on one page when writing for article marketing uses. Naturally, you will wish you could spread the article over more than one page so that you can present more ads and keywords on each page. Experience shows that readers just don’t want to tackle a longer article. So any benefits (ads and additional keywords) you might have reaped from more pages are voided. If you must have a multi-page article, be sure to add a link that displays the entire thing on a single page.
Those interested in improving their article marketing and gaining new traffic often find article directories to be quite helpful. It’s free and easy, and it can help you find success. The more information your provide, the more the search engines will have to help increase your rankings.