As far as article marketing goes, submitting your articles to directories is an easy, yet effective method. This, in turn, increases traffic to a business’ website. A lot of article directories allow free submissions, but remember to link back to your own website at the end of all of your articles. You can submit multiple articles. You can also spin articles in order to get many articles from one writing.
Giving your audience what they want is one of the cornerstones of effective article marketing. For example, if your intention is to reach cat lovers, including unrelated articles is unwise. Creating content that speaks to your target audience keeps visitors flowing to your site and encourages visitors to share articles on social networking sites.
Even if you are pushing a product, your articles should be fun to read. Write your articles in a friendly and informal style. If your topic is extremely technical, or has a lot of industry specific terms, try to write some of it in layman’s terms so it is interesting for all readers, not just the hardened professional. Do not provide boring content that will drive readers away.
Many consumers are persuaded not by your sales materials but by other consumers. Encourage this exchange of experiences by adding a section to your site that includes testimonials about your products.
One article marketing tip that can really help you out is to work on making quality instead of a lot of content that isn’t that good. Customers want to read articles that are relevant and informative. No one wants to waste their time on trite, fluffy text. Always make quality your first priority.
Unless sites delete your articles for some reason, they will be forever viewed by readers, and will always serve to drive visitors to your site. You can also write articles which highlight other articles you’ve written to increase your followers and networking.
You still need to know about SEO and internet marketing as a whole if you expect to be a great article marketer. To increase your article’s rankings, it’s important you know about SEO techniques. Just putting articles out there isn’t enough. Visualize your goal and identify the steps you must take to get there.
Use title tags correctly in every article. You must include keywords that are related to your website in the title tag. It also has to describe your website in a different way from other title tags for other sites.
Use the proper format for all your marketing articles. Before you submit articles to services and directories, make sure that you follow their rules for formatting. These guidelines will instruct you where you should place any links or html, as well as any limitations on keywords.
A hard sell approach is a big mistake in article marketing. If readers like what you are saying, then they will take the initiative to find out what you are selling. Giving your readers the impression that they have stumbled onto a canned sales pitch will be counterproductive.
A good article gently nudges a reader toward the next step in the process. Although you can lure a lot of readers by using a title that promises a solution in several easy steps, most readers already know that all the answers will not be in a single article. Give some thought to what action you want your visitors to take before you write your article. Give them your plan and work it into a sales pitch that promises better things in the future.
Try targeting on one keyword in each article. Use the keyword in the title, header and sub-headings as well as in the URL, if possible. Employ the keyword multiple times in the article itself. Search engines will show your site on the first few pages of results if you use keywords often.
Long tail keywords are an important part of effective article marketing. Doing this can help you see what it feels like having your article top search engine rankings. Longtail keywords generally get looked up around 50 times per month, so you may be able to generate business this way.
Images are valuable to include in your articles to grab the readers attention. There are many stock images available on the Internet that are free. This allows you to generate interest because people will be interested in seeing what the picture is about. Photographs help to demand more attention, which can be beneficial for your site.
It sounds obvious, but have a clear topic for your article before you start writing. An unfocused article that does not support the topic will not impress your readers. They won’t have any reason to go to your site, and that is why you are writing.
It is always a good idea to include “no follow” in the link attributes if your website has a comment feature. If someone shares spam, search engine spiders will not follow the link and it will not be associated with your site. This will prevent you from linking to spam sites that can and may negatively affect the reputation of your own site.
Your first paragraph must be the best one. Search engines and readers usually decide if an article is worth reading by the end of the first paragraph. Therefore, you should ensure that the best writing is in this first paragraph so that you can intrigue them. Do not give up all your information, but give them teasers to keep them interested. You want them to read the rest of it, too.
Don’t just write fluff, make sure that your articles include quality, useful information. Use the Internet to research your topic and find a wealth of handy information that you can consolidate in your article. You can try looking in paper books in order to bring in information that isn’t on the Internet.
Article directories can help you get more traffic for your articles. Doing so is simple and free and can provide great results. The more quality content you have available online, the higher your site will rank which causes the searches to display your site as a top result.