Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Do not contact your customers just for the sake of contact. Ensure that your message is relevant each time you actually do message them. There have been mobile marketing campaigns that failed because customers began getting random texts from a business. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Your advertisements should carry QR codes to assist your tech-friendly customers. QR codes are a good way to get people that have smart phones to visit your site. You could include QR codes on your business cards, flyers or magazine ads. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.
Short and sweet is an important key when it comes to appealing to all of your consumers. Get your message across to them as soon as you can; they need to know what you are trying to say.
A well composed mission statement can help you to stay on course with your mobile marketing campaign. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.
Do not overdo your use of mobile marketing, or customers may get annoyed. Take a slow, thought-out approach in using the mobile marketing techniques you have learned from this article. This approach will help you to gain new customers.