Are you struggling to design a mobile marketing campaign that includes all of the major strategies? The advice you’ll discover in this article will give you a great head start to becoming a successful mobile marketer.
Customers love to give their opinions about products, so including product quizzes or response questions that work on mobile devices is a great thing to incorporate into your mobile marketing campaign. Trivia is also great to include. Many people will answer quiz questions that they get on their phone via text message. You could simply ask an interesting question or ask for feedback on your products or campaign.
Become very knowledgeable about the customers you are trying to reach. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. Are they more likely to use a mobile phone than a computer? Do you know what operating systems their phones use? Knowing as much as possible about your prospective customers will increase your ability to reach them successfully with your marketing message.
Keep mobile marketing content messages brief and to the point. Make sure they know your message and can absorb it, as quickly as possible!
Shrewd mobile marketers with talent and know-how gradually execute their mobile marketing campaign, slowly but surely increasing their depth and breadth. That is what you should do too. Start with calls, then move to texts and finally videos. You can continue this trend for as long as you are able to continue coming up with innovative ideas. Make use of all the tools you have available.
If you are trying to phone or text people, keep in mind that the most important word here is “people”. Do what you need to accordingly.
Running a picture-to-screen campaign is a wonderful idea. This type of campaign enables users to take a photo on a mobile phone. The customers’ photos are then digitally posted after they submit the photo via the use of a short code text. The screen that they are posted on can be a single television, or a type of digital billboard.
Include maps designed for mobile devices on your site to bring in local customers. Your maps can let them find your location quickly on their phone.
Your printed advertisements should include QR codes for your technologically savvy customers. This makes it easy for smart phone users to access your site and use your coupons. Have the codes printed on posters, brochures, business cards and catalogs. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
It is important to offer up a little as a means to get a lot. You must give out incentives in your campaign in mobile marketing. Incentives do not necessarily have to be a cash reward, they can be things such as local weather alerts or event information. However, a coupon offer can increase sales during your campaign.
You can reward loyal customers and even chase new ones by delivering coupons through Multimedia Messaging Services. You can include certain promotional codes with the coupons that you send out. The codes are then linked to your mobile site by using a tracking code. Established customers appreciate coupons as rewards, and they are also a great way to entice new customers.
Take advantage of dedicated short code. Even though it’s more expensive, it can safeguard and promote your brand. Additionally, it gives you a degree of legal protection.
Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.
In the world of mobile marketing, any action you expect your customers to take from their device must be very simple and intuitive. It is important to consider how long it takes to fill out the forms on any application a consumer could potentially use. Filling out paperwork online is simple but filling out the same form on a smartphone can be more tedious. Make it easy to add oneself to your mailing list.
Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. If a person can’t understand your ad, you might lose a customer.
One key to having a mobile marketing campaign that works is to perform a usability test to see if things are running right, before you actually go live. You will defeat the purpose of your campaign if you send out messages that do not work or are ineffective. Try out your messages on friends or coworkers to get another perspective before you go live.
You can gain an advantage by keeping an eye on what your competitors have been doing. You must seek ways to differentiate yourself from the competition.
Buy dedicated short codes instead of sharing them. Although it may seem to be cost prohibitive at first, the code is linked to only your brand, which can be priceless. Before long, savvy surfers will start to remember your short code. This is much smaller of a price than encountering legal problems. For example, if a free or discounted code sharing service breaks the rules, your association with them could get you in trouble, too.
If you are sending out a mobile marketing message you should try to include a fun promo offer. Customers who receive a message that includes an incentive like a discount, are more inclined to visit your site to see what you have to offer.
There may be a variety of mobile marketing techniques, but they all share the same foundation. Where the techniques vary is in how they are applied and which technologies they use. Do some research to help choose the techniques which work best for you and your business.