Email marketing is not a very popular topic. Before you dismiss email marketing, take a moment to learn about it. You would be surprised by how much it can accomplish.
Perform in a consistent manner. Stay with the same logo and color scheme in your email. Always use a legible font. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. Familiarity is vital in any business, more importantly in email marketing.
You will achieve better results when you focus your email marketing efforts on those people who have asked you to contact them. Sending out messages to those who are not interested will make them block you. If enough customers complain to your email provider about unwanted emails from you then you could be dropped for violating policies.
Do not send emails to random addresses or people who have not authorized you to do so. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. You might also discover you are violating your ISP policy when you send emails to people who did not want to receive them in the first place.
Proofread your emails before you send them out. Be certain that anything you send out is grammatically correct. Before you send the message, test the layout of the email so you can ensure everything shows up as intended. Ensure that every link is working, as well.
Your subject line should pack a punch and make the reader pay attention. If they are offered something of value, your recipients will be more likely to read your message. Attention-grabbing offers may include free products, discounts, or other promotions that make them want to click. A well-written subject line can make it far more likely that readers will open your email and consume your overall message.
Always include any preexisting brand logos and colors in your email messages. Subscribers to this list are already quite familiar with your site, so they associate certain colors, logos and designs with you. Customers find this consistency pleasing.
Marketing emails that are important should not be sent out close to major holidays. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. Of course, there are always exceptions. An example of such an exception might be a Black Friday special for 25% off an LED TV.
Ensure that you have a way for customers to unsubscribe from the list, if they want to. Unwanted emails take storing space and time to delete. Not only can being considered a spammer hurt your business, but you could even be blocked by your provider.
When a customer opts-out of receiving emails from you, honor their request as soon as you can. If you continue sending emails after someone has opted out, they will be very frustrated and potentially complain to the BBB.
Remember that people are depending on mobile devices and smart phones more and more every day and they may be accessing your emails on these things. These devices have lower resolutions compared to computer monitors, giving you less space to use. Find out how your messages look on these devices, and make any changes necessary to make them easy to read on small phone screens.
Always take feedback seriously when it comes to your email marketing campaign. Active feedback and/or passive feedback can be quite helpful. Active feedback can be gained by asking your readers for suggestions. Passive feedback can be much more subtle, and may even be undetectable by your readers. Use the tools at your disposal to analyze how many people read your emails and how often the links within are clicked.
Consider the advantages of skipping the graphics in your email. Images allow you to create a more original email, but they are not always displayed right. Remember that your subscribers do not all have quick internet connections or fast computers. Make the content your main focus, rather than any graphics that you use. More people will find the motivation to stay with someone who does this.
Your marketing emails should contain rich content to complement the request for business. Provide subscribers with special access to informative articles not available elsewhere on your site. Another idea is to have special offers that are only available via email. Make sure to send emails even when you aren’t selling anything, like during holidays.
Your sales list should be extremely focused. You can achieve this by having your best customers tell whoever they know to join your mailing list. Making your email list customers feel special by offering them special deals that aren’t available to the average walk in customer and they will feel privileged to be on that list.
Make sure you are writing something for people to read, not just to bypass the spam bots. You can easily write your message without lots of sales talk that will attract the spam filter. Trying to avoid junk words, such as free or discount, by using other unnatural words will likely cause you to be blacklisted.
Be sure to focus email marketing campaigns to correspond with holidays and special events. Make sure you plan your emails with holidays in mind! You should have your holiday campaigns planned for well in advance, and include all of those potentially relevant to your business. It’s also helpful to amp up your marketing efforts when business is slow in order to increase sales.
You may be able to use social networking sites, such as Facebook, Twitter, or YouTube, to make your email marketing more successful. They’ll be able to get your message out to an even larger audience without you so much as lifting a finger.
Test different formats for your email. The beginning of your emails should include new information and offers. You must try different types of formats in order to determine which gives you lots of response. Once you know which ones will work and which ones won’t, keep doing the successful ones! This consistency will make it easy for customers to know where to locate your information and maneuver through your emails quicker.
As you can see from the advice above, there are many ways you can use email marketing to benefit your business. Using this powerful advice can result in increased sales and increased profits for your business.