Tag Archives: sales pitch

Struggling With Article Marketing? Easy Ideas That Get Results

Richard Vanderhurst_Struggling With Article Marketing Easy Ideas That Get Results

As far as article marketing goes, submitting your articles to directories is an easy, yet effective method. This, in turn, increases traffic to a business’ website. A lot of article directories allow free submissions, but remember to link back to your own website at the end of all of your articles. You can submit multiple articles. You can also spin articles in order to get many articles from one writing.

Giving your audience what they want is one of the cornerstones of effective article marketing. For example, if your intention is to reach cat lovers, including unrelated articles is unwise. Creating content that speaks to your target audience keeps visitors flowing to your site and encourages visitors to share articles on social networking sites.

Even if you are pushing a product, your articles should be fun to read. Write your articles in a friendly and informal style. If your topic is extremely technical, or has a lot of industry specific terms, try to write some of it in layman’s terms so it is interesting for all readers, not just the hardened professional. Do not provide boring content that will drive readers away.

Many consumers are persuaded not by your sales materials but by other consumers. Encourage this exchange of experiences by adding a section to your site that includes testimonials about your products.

One article marketing tip that can really help you out is to work on making quality instead of a lot of content that isn’t that good. Customers want to read articles that are relevant and informative. No one wants to waste their time on trite, fluffy text. Always make quality your first priority.

Unless sites delete your articles for some reason, they will be forever viewed by readers, and will always serve to drive visitors to your site. You can also write articles which highlight other articles you’ve written to increase your followers and networking.

You still need to know about SEO and internet marketing as a whole if you expect to be a great article marketer. To increase your article’s rankings, it’s important you know about SEO techniques. Just putting articles out there isn’t enough. Visualize your goal and identify the steps you must take to get there.

Use title tags correctly in every article. You must include keywords that are related to your website in the title tag. It also has to describe your website in a different way from other title tags for other sites.

Use the proper format for all your marketing articles. Before you submit articles to services and directories, make sure that you follow their rules for formatting. These guidelines will instruct you where you should place any links or html, as well as any limitations on keywords.

A hard sell approach is a big mistake in article marketing. If readers like what you are saying, then they will take the initiative to find out what you are selling. Giving your readers the impression that they have stumbled onto a canned sales pitch will be counterproductive.

A good article gently nudges a reader toward the next step in the process. Although you can lure a lot of readers by using a title that promises a solution in several easy steps, most readers already know that all the answers will not be in a single article. Give some thought to what action you want your visitors to take before you write your article. Give them your plan and work it into a sales pitch that promises better things in the future.

Try targeting on one keyword in each article. Use the keyword in the title, header and sub-headings as well as in the URL, if possible. Employ the keyword multiple times in the article itself. Search engines will show your site on the first few pages of results if you use keywords often.

Long tail keywords are an important part of effective article marketing. Doing this can help you see what it feels like having your article top search engine rankings. Longtail keywords generally get looked up around 50 times per month, so you may be able to generate business this way.

Images are valuable to include in your articles to grab the readers attention. There are many stock images available on the Internet that are free. This allows you to generate interest because people will be interested in seeing what the picture is about. Photographs help to demand more attention, which can be beneficial for your site.

It sounds obvious, but have a clear topic for your article before you start writing. An unfocused article that does not support the topic will not impress your readers. They won’t have any reason to go to your site, and that is why you are writing.

It is always a good idea to include “no follow” in the link attributes if your website has a comment feature. If someone shares spam, search engine spiders will not follow the link and it will not be associated with your site. This will prevent you from linking to spam sites that can and may negatively affect the reputation of your own site.

Your first paragraph must be the best one. Search engines and readers usually decide if an article is worth reading by the end of the first paragraph. Therefore, you should ensure that the best writing is in this first paragraph so that you can intrigue them. Do not give up all your information, but give them teasers to keep them interested. You want them to read the rest of it, too.

Don’t just write fluff, make sure that your articles include quality, useful information. Use the Internet to research your topic and find a wealth of handy information that you can consolidate in your article. You can try looking in paper books in order to bring in information that isn’t on the Internet.

Article directories can help you get more traffic for your articles. Doing so is simple and free and can provide great results. The more quality content you have available online, the higher your site will rank which causes the searches to display your site as a top result.

How To Keep Loyal Customers Loyal Using Email Marketing

When using email marketing, it’s imperative to ensure the people you email actually want to be receiving them. The best way to lose your customers is to send them emails they are not expecting. In order to reach plenty of potential customers effectively, you can check out the following handy email marketing ideas.

Make sure that all of the content that you’re writing is directly for your customers and no one else. If you use natural-sounding dialog and minimize the sales-speak, you are unlikely to be captured by anti-spam software. If, however, you use linguistic acrobatics to stay away from words such as “free,” your words will simply turn off readers, and you may be nabbed by spam filters anyway.

Follow your competition by subscribing to their emails. Obtain an email address specifically for this purpose, and sign up for their lists, using it. You will be able to tell what you should be doing or what you can do better. Try to find needs that are going unfulfilled and capitalize on them. Offer promotions based off of what they are doing.

Test out different subject lines with the A/B testing method. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. This can help you see which subject lines cause readers to open your messages and which get ignored.

Proofread your emails before you send them out. You have to be sure that everything in the email is correct. You should also test the layouts of your emails to make sure they are displayed properly on different browsers and devices. Don’t forget to test any hyperlinks in your email, too. Make sure those links work properly.

To cover all your bases, try using multi-part messages in your campaign. The communications you send out should include both plain text and HTML content to properly show up in their email messages. The extra work it takes will be worth it if you can prevent a plain-text only subscriber from leaving your list.

Create one clear message per email. Do not let your customers get annoyed or bored by your content. Develop one message, keep it reasonably short and to the point. People will appreciate having access to clear information and not having to read through a long email.

Do not make your email submissions into a long-winded sales pitch. You can include information on industry trends, news and forecasts in an easy-to-read newsletter format. People usually don’t appreciate a blunt sales pitch and this may turn off many potential customers. Even if your newsletter is a way to sell products, your customers expect more than a sales pitch.

From time to time, change up the format of your emails. For example, use plain text if you usually use HTML and vice versa. When written well, this can actually come across as rather simple and intimate, giving your customers an emotional avenue towards your products and services.

You should not use images to convey your most important information. Many email clients won’t display images right away. This may make your messages look unreadable and unattractive if you are too reliant upon images. Always put your most important information into clear text, and make sure that any images you do use have descriptive alt tags.

Make sure your emails contain interesting content. As well as offering sale items, don’t forget to include useful information. Provide your customers with articles of interest with valuable information that is not included in your website content. Also include offers which are exclusive for your products or services. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases.

Understand that the ultimate goal of an email marketing campaign is to generate more sales. This means that all of the emails are just steps towards a reader purchasing from you. Share new product information, coupons, discounts and new promotions with your readers.

Give your customers the feeling that you care about them personally by adding some kind of individual touch to your emails. If your customers feel like you have mass sent the email, they may just delete and block you. Putting in the first name is simple, but you can personalize it even more. You should know where, when and why they signed up. Use this information in your message.

Make an organic email list. Never purchase or rent other people’s lists. Create the list based purely off contacts you’ve collected yourself while attending events, and through daily business. Sending emails to people who are genuinely interested in your products is the best way to use email marketing.

Include endorsements in follow-up emails. You could put a statement within your message that informs them that it’s possible for them to benefit now. Include a postscript with a link to an order form where they can request their free offers.

Ensure that you’re utilizing a strategy that is very persistent. Persistence is a critical part of any email marketing strategy, but misplaced persistence can be quite damaging; so, make sure to understand the difference between good and bad persistence. Being persistent with the wrong customers only annoys them and wastes more of your time.

Know who your audience is. When you have a substantial number of readers, brainstorm ways to have them sign up friends. Include a link to subscribe at the top of your emails so that anyone who receives a copy that has been forwarded from a friend can sign up as well. Your customer base will grow easily and effectively.

Now that you’ve reached the end of this article, you can see how important it is to have a list of interested consumers who want to receive your emails. If you are blasting out emails to consumers who do not want this kind of communication, they will complain, and you will end up losing business. Apply the information you have learned here so you can have a better idea on how the opt-in email process works.

Proven Email Marketing Strategies That Are Successful

Those who own a business are often curious about how new customers can be reached without having to significantly increase spending. Email marketing can prove to be the solution to your needs. If you want to find out how to effectively use emails, read this article. The following article can help.

Use A/B testing to view the subject line. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.

It is important to obtain permission prior to adding someone on your email list. If you send emails without permission, it might be considered spam. Your reputation will be ruined and your emails likely blocked by ISPs.

You should utilize some type of call to action within your emails. Subscribers should be aware of what you would like them to do, because you tell them flat out. Be sure that any links you have in your emails are easily found and explain how they are to be used. You can echo these parts in both the bottom and top part of your message.

Conduct thorough testing to see how your email marketing messages look across various platforms. Once you have perfected your materials, test them using all major browsers, various email clients and different operating systems, including Linux. Messages will vary depending on the email server.

Make sure you ad a personal touch to any emails that you may be sending; they will love the personal attention. By making the email seem personalized, and less like a form letter, the recipient is less likely to ignore it. Go beyond just adding their first name! It’s important to have knowledge of why, when, and where a subscriber signed up for your list. Make use of such data in your emails.

Including a sales pitch and call to action in your emails is fine, but you must provide more than that for your reader to feel your email is worth their time. Your mailings should aim to be a newsletter providing important bits of information about the industry or business itself. By using only a sales pitch, you will turn off potential customers and they will most likely unsubscribe from your email list in dissatisfaction. Even if your newsletter is a way to sell products, your customers expect more than a sales pitch.

Never send emails that do not provide a high level of value to your customers. Don’t abuse their confidence or insult their intelligence by sending them blatant sales petitions. Attempt to make sure that each and every email you send out contains unique discounts, offers, coupons, or just useful and enlightening knowledge.

Brand your emails by using your logo, color palette and a similar layout to your website. The people on your list already recognize the logo, design and colors from visiting your website. Design emails that look similar to your website so people recognize your brand and understand where these emails came from right away.

Sending out emails is a quick and easy way to stay in touch with your customers. Always keep your emails short and sweet with interesting and relevant information. People likely won’t read a large 500 or 1000 word essay about packaging or some other aspect of your business. Include several links to your site that further assist your customers.

Include lots of useful information in all your messages. Don’t just fill them up with information about your products. Include things that will truly help your customers. Present special articles or information that is unique to the email and not your site. Include privileged access to special offers or sales for services and products. Send out holiday greetings and specials, not just when you desire something.

The subject line of an email should grab the reader’s attention. Consider what incentive would lead your reader to open your email and use it in the subject. Try and catch their interest by offering a large discount or free product or anything else that will want them to take full advantage of a deal. Improve your chances of getting an email opened by developing an attention-getting subject.

Always obtain permission before you contact your customers via email. People generally see unwanted emails like spam and delete or ignore them without taking the time to read them. It may even violate your ISP’s policy by doing so.

Send a confirmation email to new sign-ups to ensure they really want to receive your email marketing. Make it simple for people to change their minds about joining your list. Although this might seem like a bad thing, this will help ensure that your business doesn’t have any type of misuse reports in the future.

Target your audience. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends. You should imbed a subscribe link within your email. If your customers are forwarding your emails to friends, these friends may be intrigued by your offerings as well. This can help you grow your readers organically.

Use email previewers to your advantage when using preheaders. The very first line of the email is typically called the preheader. Email clients such as gmail display preheaders after the subject, which is an attention-getter.

Now and again, change your format a little, giving it more of a personal touch. For example, use plain text if you usually use HTML and vice versa. If you use well-written text, this type of a message can have an intimate feel, which will often make your customers view you in a more personal and trusting way.

As you now know, it’s possible for any business to create email marketing campaigns in order to get more out of their marketing dollars. For a low price, there is no reason for you not to make use of email marketing. Once you apply the tips from above, you will see results.

Everybody Should Know These Great Email Marketing Ideas

Email marketing is a modern, effective tool for building profits. Email marketing is almost as old as email itself, but it is still a vital method. There are new ways to go about it that make it new and exciting. ` The tips below can help you find a way that marketing through email can work for you!

Have an eye catching subject line. An incentive offered within the subject line can increase your chances of the recipient reading further. Use free products, discount or another attention getter to grab their attention and make them consider taking you up on the offer. If your reader is intrigued by your subject line, your marketing campaign will succeed.

Give your subscribers a birthday message. When your subscribers are signing up, give them the opportunity to provide their birth date. You can then send an automatic birthday greeting on the appropriate day. Consider including a discount or coupon with birthday greetings to help your customers feel valued and special.

Teach yourself what not to do by scoping out some spam. Get a free account and sign up on a few websites. The spam should come in quickly. See what those emails are doing wrong and then change your strategy. Your subscribers will treat you with more respect and pay more attention to you the further apart you stand from typical spammers.

Before sending your email, take a step back and proofread it. All correspondence should be completely coherent and error-free. Before sending the message to people, be sure that it is laid out correctly so it has its intended effect on the readers. Test any links within the context of your email, so that you know they work.

Try and keep your subject lines less than 60 total characters. Longer titles will often be reduced to this length and additional words will be lost. Other clients will not be able to display longer subject lines than this. Regardless, your subscriber may likely only need that many letters to make the snap judgement of reading versus deleting of your message.

With email marketing, your goal is to get some attention. You may have to try a couple different things. Make sure you change anything that isn’t working for you. If you have found something that works well, make sure you test new strategies anyway.

Resist the urge to send your customers more than a single marketing email each week. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. Over time, they will start to “tune out” your email messages if they see them too frequently, wasting all of your efforts.

On your email subscription form, set the expectations for your potential subscribers on what you typically will send to them. Provide them with information about exactly what their emails will contain, and how often you will send them. This remove the element of surprise for your new subscribers when it comes to the frequency or content of your emails.

A great way to get clients to look forward to your emails is to include a coupon or other special offer in them. Make sure you include a link that directs them to this coupon. The ending postscript could inform them that it’s possible to save a large amount of cash by simply viewing your coupon offers.

It is smart to have a double confirmation for newsletter opt-ins. People may accidentally leave out a letter in the address or type .cmo when they mean .com. Asking subscribers to type it two times makes these mistakes less likely to slip through, and increases the likelihood of your messages being received.

Your marketing emails should be short and to the point. Your message should be clear and concise. This will show that you value the time of your readers. It also makes it more probable for the reader to actually read through the message in its entirety. The reason that this is important is because you may have important information or links near the end of the message.

Use “Alt” tags on the images you use in your email communications. If the image doesn’t load, the tag will replace it. The tags’ descriptions should be relevant to the picture in order for the recipient to see its purpose. Make sure you put these tags in your links, as well.

Always keep your reputation in mind as you plan your email marketing strategy. Do not take short-cuts, send out emails to the wrong consumers, or try any other deceiving tactics. It’s your reputation at stake, and you must remember that at all times.

Retain customers by sending them personalized e-mails. Let them know about sales, deals and discounts you have available. Let subscribers know when you have new products in which they may be interested based on their purchasing history. Once you gain a customer’s trust through that first sale, he or she will be more inclined to purchase more of your products.

Get the permission of those that are on your mailing list prior to sending them anything. No one wants to get a cluttered email inbox from a bunch of emails they don’t even want to get. Sending unwanted emails can be detrimental to your business, and your reputation. Try starting out the right way, so that you are considered a professional.

Do not limit your emails to a sales pitch. Messages should be like a newsletter with relevant information about your business. People will not find your sales pitch interesting and will more than likely unsubscribe from your list. While you may be using the newsletter to sell, your customers need more than pitches to stay interested.

It is important to avoid sending unsolicited emails when attempting to market a product. People who receive your unsolicited marketing messages may report them as spam. This practice is terrible for the reputation of your business, and you may even get your IP address blocked by ISPs if they receive complaints about your unsolicited messages.

As you’ve seen, email marketing has a lot of life remaining. If you implement the advice found in this article and continue to find ways to better your email marketing campaigns, this strategy can work well for you for quite some time.