Tag Archives: mobile platforms

Integrate Mobile Marketing Into Your Next Marketing Campaign

Richard Vanderhurst_Integrate Mobile Marketing Into Your Next Marketing Campaign

There are many things that affect the start and progression of your mobile marketing campaign, and you may not know where to begin with them. The following tips will help you craft an effective approach to using mobile technologies as a potent marketing tool for your business.

Mobile platforms should drive visitors to your main site. Your strategies with mobile marketing should focus on getting people to and keeping people in your home base. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.

Mobile marketing customers can be influenced by outside forces and that can cause you to lose or gain customers outside of your efforts. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.

While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.

Offering a way for the recipients of your mobile marketing ads to give feedback is a great way to find out how you are doing and possibly bond with a customer. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!

To improve your mobile marketing, remember to use search engine optimization techniques on your mobile websites. The search engine used by most mobile devices is Google, so make sure you rank on the first page of the results.

You can encourage customer participation and enhance your brand recognition with QR codes. These codes are an effective way to reach your customers with coupons and promotions. QR codes are convenient to scan with a smartphone, and even easier to use. These codes help you communicate with an increasingly digital audience.

Use your main website to your advantage. By advertising smartphone apps or mobile sites using this method, you’ll gain increases in their traffic. That way, customers who enjoy your main site will be able to join up with your mobile site as well.

Purchase dedicated short codes to ensure the authenticity of your company. It may be pricey, but you can link them to your brand. Eventually, people will learn your short code which they will link to your company. This is much smaller of a price than encountering legal problems. You could be liable for the abuses of a code sharing company.

Make sure your mobile content is viewable on multiple mobile platforms. There are a lot of different devices and platforms used by mobile users, and to get the largest possible audience, your mobile campaign should reflect that. You need to write a script that can be used across all devices to get the most out of your campaign.

Conduct a test for usability. It can be time consuming, but worth the effort. This test will determine whether your content is properly visible to your customers after you send it. Send the message to your network of associates, family members and friends who will be your testers. Ask them to take a close look at the test message on their mobile devices, checking for readability and usability.

Use trivia games or quizzes to get a better response from your mobile marketing. Most consumers will interact with a quiz question sent to their mobile phone. Quizzes have the dual benefit of amusing your customers and providing you with a creative way to obtain feedback and other consumer data on your product or service.

In the world of mobile marketing, any action you expect your customers to take from their device must be very simple and intuitive. It is important to consider how long it takes to fill out the forms on any application a consumer could potentially use. Filling out paperwork online is simple but filling out the same form on a smartphone can be more tedious. Make it simple for people to sign up for your mailing list.

It’s imperative that you employ social media in your mobile devices marketing campaign because it is so heavily used by owners of these devices. Try innovative techniques, like offering rewards in the form of discounts and sweepstakes entries for spreading the word about your store. This is a great way to generate buzz about your product.

Gather as much research about your target audience as you can prior to starting a mobile marketing campaign. This way you can feed their needs and give them what they want. You can use this information to guarantee that the type of marketing strategy you use will attract the attention of potential customers.

Your customers come first. Your mobile marketing ads should be designed based on what your target demographic likes to read and see. If you are unable to decipher what your customer is seeking, then you are unable to gain anything from them. In order to be successful, you need to do your homework and know all that you can about them.

QR codes can be a great way to reach out to your technology-friendly clients. Those with smart phones and appropriate mobile devices can easily access specials or your website. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.

Now you can see how, even with a multitude of mobile marketing methods, they all share some fundamental features. The main differences are application and technology. When trying to decide which method will work best for you, you will want to use common sense and research. With these two tactics involved, you should be able to tell which one will fit well with your business and with your budget.

New Ideas To Put Into Your Next Mobile Marketing Campaign

Richard Vanderhurst_New Ideas To Put Into Your Next Mobile Marketing Campaign

Tap into a huge and varied audience for your business with mobile marketing. In today’s society everyone owns some type of mobile device.

Aim high in your advertisements and seek out that hook that will catch the “viral” wave. Many times, these will get passed on to others, enlarging your mobile marketing audience.

Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. For an unbiased opinion, hire a professional.

Independent mobile platforms require a home base or domain. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. Do not develop your business solely on a mobile platform.

Stake claim to your business name on social networking sites. You need to do this to raise your business’s local profile. Keep your business focused on the basics at first and branch out from there. Be sure to acknowledge your company on Facebook, and create a business page in a website called Foursquare when you start.

Have a clear strategy and goals when you venture into mobile marketing. Know from the start what you want to accomplish in your mobile marketing campaign. Do you want to retain a loyal group of customers, or are you looking to expand and reach a new audience?

Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.

You should be testing your marketing campaign for any defects in functionality before you launch it publicly. It would be counter-productive for you to send ineffective messages. Get your coworker’s impressions of your campaign messages before starting.

It pays to have a dedicated short code. Although it costs a bit more, it is a wonderful way to protect your company name. You’ll also get some legal coverage.

Make it easier for one recipient of your mobile marketing ad to send it and they probably will! When you are cleaning up your ads, make sure that they will be easy to send to others, and consider adding an incentive for those that do forward it.

If you decide that a mobile app is right for your company, make sure it is easy to use and relevant to your business. If the app you have devised for your business isn’t fitting or convenient, it is only going to bring negative attention to your business.

One of the most effective methods of increasing your profits is to use mobile marketing. With the explosion in mobile usage and smartphone applications, the audience is huge on mobile platforms. Both are great options to market your business. Take your marketing closer to where your customers are located.

If you are attempting to physically speak to people through a phone call, or even text them, remember that the key term here is “people.” Keep this in mind.

Keep in mind that mobile customers will use a smartphone to view your website, and these people may have difficulty navigating. If you are going to engage in mobile marketing, then your ads and other marketing materials need to be totally accessible on mobile devices. Sometimes this means that users on a computer may view a more simple page.

Make sure you give the right type of audience something of value. If your messages have value, then people will be happy to receive them. For example, you might win over corporate types with a promo code for dinner at a fine restaurant nearby. For middle class families, you want to send family-related items.

Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. It can be hard to make an attractive mobile site that appeals to all platforms. Don’t be afraid to hire experts to do this for you.

Purchase dedicated short codes rather than sharing them. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. Your short code can lead people directly to your company. It is a tiny price to pay and you won’t need to worry about legal problems as well. Sharing a code makes you liable for anything other companies do to abuse the code.

Try to target your audience’s wants and needs before using a campaign on them. This ensures that you are sending something that the intended recipient will value.

When incorporating SMS in your marketing plan, allow your customers to opt-in, and give honest information about the quantity and regularity of texts you will be sending. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. It can feel very intrusive. Make sure your customers have signed up for the service so they do not feel annoyed and be honest. If you are trying to get customers to trust you, just be honest!

When used as part of your mobile marketing campaigns, QR codes are great for brand expansion and for enticing customers. QR codes can help you share coupons, discounts, and other promos. They are easily captured through a cellphone and they are very easy to use. QR codes allow you to reach out to your customers in an efficient manner, and give them relevant information in a simple way.

The audience for mobile marketing can be very volatile. Changes may occur in your customer base due to influences that you can’t control. Keep up with the latest technological innovations and apply them to your marketing plan to stay competitive.

Mobile marketing will continuously grow as demand increases for more mobile gadgets. In the near future, nearly everyone will have a smart phone. Mobile marketing will emerge as a highly efficient way to reach them. Use the great advice in this article, and you are going to be light years ahead of the competition. Here’s to your success!