Tag Archives: mobile phone

Tips On How To Make Money In Mobile Marketing

Are you struggling to design a mobile marketing campaign that includes all of the major strategies? The advice you’ll discover in this article will give you a great head start to becoming a successful mobile marketer.

Customers love to give their opinions about products, so including product quizzes or response questions that work on mobile devices is a great thing to incorporate into your mobile marketing campaign. Trivia is also great to include. Many people will answer quiz questions that they get on their phone via text message. You could simply ask an interesting question or ask for feedback on your products or campaign.

Become very knowledgeable about the customers you are trying to reach. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. Are they more likely to use a mobile phone than a computer? Do you know what operating systems their phones use? Knowing as much as possible about your prospective customers will increase your ability to reach them successfully with your marketing message.

Keep mobile marketing content messages brief and to the point. Make sure they know your message and can absorb it, as quickly as possible!

Shrewd mobile marketers with talent and know-how gradually execute their mobile marketing campaign, slowly but surely increasing their depth and breadth. That is what you should do too. Start with calls, then move to texts and finally videos. You can continue this trend for as long as you are able to continue coming up with innovative ideas. Make use of all the tools you have available.

If you are trying to phone or text people, keep in mind that the most important word here is “people”. Do what you need to accordingly.

Running a picture-to-screen campaign is a wonderful idea. This type of campaign enables users to take a photo on a mobile phone. The customers’ photos are then digitally posted after they submit the photo via the use of a short code text. The screen that they are posted on can be a single television, or a type of digital billboard.

Include maps designed for mobile devices on your site to bring in local customers. Your maps can let them find your location quickly on their phone.

Your printed advertisements should include QR codes for your technologically savvy customers. This makes it easy for smart phone users to access your site and use your coupons. Have the codes printed on posters, brochures, business cards and catalogs. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.

It is important to offer up a little as a means to get a lot. You must give out incentives in your campaign in mobile marketing. Incentives do not necessarily have to be a cash reward, they can be things such as local weather alerts or event information. However, a coupon offer can increase sales during your campaign.

You can reward loyal customers and even chase new ones by delivering coupons through Multimedia Messaging Services. You can include certain promotional codes with the coupons that you send out. The codes are then linked to your mobile site by using a tracking code. Established customers appreciate coupons as rewards, and they are also a great way to entice new customers.

Take advantage of dedicated short code. Even though it’s more expensive, it can safeguard and promote your brand. Additionally, it gives you a degree of legal protection.

Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.

In the world of mobile marketing, any action you expect your customers to take from their device must be very simple and intuitive. It is important to consider how long it takes to fill out the forms on any application a consumer could potentially use. Filling out paperwork online is simple but filling out the same form on a smartphone can be more tedious. Make it easy to add oneself to your mailing list.

Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. If a person can’t understand your ad, you might lose a customer.

One key to having a mobile marketing campaign that works is to perform a usability test to see if things are running right, before you actually go live. You will defeat the purpose of your campaign if you send out messages that do not work or are ineffective. Try out your messages on friends or coworkers to get another perspective before you go live.

You can gain an advantage by keeping an eye on what your competitors have been doing. You must seek ways to differentiate yourself from the competition.

Buy dedicated short codes instead of sharing them. Although it may seem to be cost prohibitive at first, the code is linked to only your brand, which can be priceless. Before long, savvy surfers will start to remember your short code. This is much smaller of a price than encountering legal problems. For example, if a free or discounted code sharing service breaks the rules, your association with them could get you in trouble, too.

If you are sending out a mobile marketing message you should try to include a fun promo offer. Customers who receive a message that includes an incentive like a discount, are more inclined to visit your site to see what you have to offer.

There may be a variety of mobile marketing techniques, but they all share the same foundation. Where the techniques vary is in how they are applied and which technologies they use. Do some research to help choose the techniques which work best for you and your business.

How To Treat Customers Right Using Mobile Marketing

Richard Vanderhurst_How To Treat Customers Right Using Mobile Marketing

Mobile marketing has been proven to be a great way to reach out to a much larger audience. Today, most people have a mobile device, which may include a smart phone, tablet or similar gear.

Create your own app. Customers looking for specials, sales and promotions will check your mobile application regularly. Along with increasing your brand recognition, it can also increase sales. The price of an app can vary considerably so consult a professional regarding the development process.

Use your normal website to drive traffic to your mobile website. Use your website to advertise your mobile sites and smartphone apps. That way, customers who enjoy your main site will be able to join up with your mobile site as well.

Do some research on your target market. It’s important to know what your target audience needs and wants before you waste any money on mobile marketing. Are they more likely to use a mobile phone than a computer? What operating systems do their phones use? Determine your target audience, and then solidify how you are going to reach out to them.

Whenever you are promoting an event, make sure to use multiple marketing mediums. For instance, you can start by sending out flyers to your customers to let them know about a discount in advance. Follow up with an email and an MMS reminder before the beginning of the sale.

Mobile-device friendly maps can be used on your website to entice local customers. Customers searching for a real location will be able to quickly and easily access your store information and address.

Know your targeted audience! Use research findings based on their age, sex and even race if applicable to understand them better. This will increase the likelihood that your recipients will actually read your message.

In your mobile marketing campaigns, make your emails mobile friendly to ensure success and effectiveness in reaching your customers. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device. Phones are an increasingly popular way to read email, so you need to remember this when you compose them.

Do not assume that everyone will understand what abbreviations mean. If a person can’t understand your ad, you might lose a customer.

You can encourage customer participation and enhance your brand recognition with QR codes. You can use these codes to pass on various discounts to your customers. Anyone with a smart phone can capture and use them. Get the most important information to your customers in a fast and effortless manner using QR codes.

Do not forget to invest some cash into making sure that your site is mobile-ready. Creating a mobile site that appeals to potential customers can be difficult. If the job seems like beyond your scope, consider outsourcing it to professionals.

You should link your website to your social media site to get more exposure. Social networking sites that are presented through your business’ official website will save your customers the hassle of searching for you on those sites.

Take the time to conduct a usability test. If your customers can not see what you are forwarding to them, your efforts will be wasted. Ask people you know who own different mobile devices to let you send out some test messages and see how they look.

Make it simple for your customers to forward your mobile marketing ads to their friends. Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.

Sending offers too often is annoying and will turn customers off. Reports have shown that the most success is seen when offers are sent once or so a week or just a few times a month. Your customer should feel as if they will miss out if they don’t accept the offer immediately. Don’t offer too many discounts or coupons. Your customers will feel they can wait to make a purchase instead of shopping now.

You always have the option of sharing apps with your customers, but were you aware that you can create the majority of these applications yourself? If your business designs it’s own app, you can step up your mobile marketing campaign and compete with the big boys. Research all the features that are available to you.

Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. It is very easy to screw up an SMS strategy because of how it notifies consumers. It can seem like you are being pushy. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. If you go over your stated limit, customers may feel you are dishonest.

You are going to use your plan across a multitude of different platforms, so be sure that you can maintain consistency. Your message must display properly on all three major smart-phone marketplaces: Android, Blackberry and iPhone. Remember that it is easier to simplify the messages you send than to custom-fit messages to different platforms. Mobile marketing is no exception to the “simpler is better” principle.

Start mobile marketing campaigns with clear, definite goals. Get some feedback from your customers to find out how you can reach out to them. Do you want to retain a loyal group of customers, or are you looking to expand and reach a new audience?

You will be able to grow your business as mobile device ownership keeps rising. It will not be long before everyone will have a mobile phone, and mobile marketing is going to prove to be a very productive way to reach people. If you use these suggestions, you will edge out the rivals and communicate to your customers. Go for it!