Tag Archives: mobile marketing campaigns

Mobile Marketing

Tips On How To Be Successful In Mobile Marketing

Richard Vanderhurst_Tips On How To Be Successful In Mobile Marketing

You can use mobile marketing as either a main or an alternative source of income. This list of tips should put you “in the know” to become a successful mobile marketer.

Make it your goal to have your ads go viral. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.

If you want to be successful in social marketing, you must always stay one step ahead of the competition. You need to stand out in a crowd of competitors.

Location can play a huge role in a great mobile marketing campaign. Mobile marketing knows where you are located, unlike other forms of marketing. With mobile marketing there are location-based options available that is not currently available with any other type of marketing. You should look for effective ways to implement these features in your mobile marketing campaign.

Get a good understanding of your audience. Base your strategies on facts and observations. Do not invest in a campaign that does not correspond to your audience. Do they use their cellphones more than their computers? Which operating systems are in place on their phones? If you understand your customers’ needs, you will be better able to fulfill them.

Don’t drive your customers crazy with too many offers. The highest results come from messages that are sent a few times a month. Your customer should feel as if they will miss out if they don’t accept the offer immediately. They won’t buy anything if they think a better deal is coming up.

When you set up social networking pages about your business, add links back to your webpage to make it easy for others to find you. If your customers know you have a presence on a social media network, they will check you out but they won’t search.

Good mobile marketers gradually climb up the mobile ladder. Do not rush things and launch a campaign without studying your market first. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Try everything you can to reach potential customers.

Present your mobile marketing campaign as an exclusive place to score special deals and money-saving offers. Bring it up in various ads, on social networks, and on your site. By spreading out your efforts, you are more likely to find an audience that is interested in what you offer. Present your mobile campaign as a great way to have fun and stay informed of special offers.

Don’t send random messages to your customers. When messaging clients, make sure you have something interesting to say. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.

A mobile application can be a great tool when you are thinking about mobile marketing. Apps that help people accomplish a task stay at the top of the mobile charts. Increase sales by including links to your business offerings inside of the app or consider selling the app itself for another income source.

Remember that it’s real people that you are messaging so treat them with the respect they deserve. Use common courtesy.

Try sending out reminders of your big events a couple of hours beforehand. Most of your customers will be happy to receive a message reminding them of an event that can save them money and are likely to visit your website to see if they can take advantage of any of your special offers.

Be sensitive to customers sleeping hours when sending out text notifications. Even though a person may like what you have to offer, nobody wants to hear about it at ridiculous hours.

You could get more exposure by creating mobile apps. Make sure you offer apps that your customers would find useful. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.

Test your mobile marketing campaigns on every platform your readers will be using to view them. Make sure your messages will be effective over all platforms. Remember that it is easier to simplify the messages you send than to custom-fit messages to different platforms. In mobile marketing, it is important to remember that simpler is better.

A well composed mission statement can help you to stay on course with your mobile marketing campaign. Having a set of rules you abide to will help you avoid making any dishonest decisions.

Maximize your success by promoting your calls. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. This ensures that your campaign receives as much exposure as possible, and also allows your customers a variety of ways to connect with your business.

In a mobile marketing campaign, consider an interactive quiz or trivia contest to attract customers. A lot of people will play a mobile quiz game on their phone during an idle moment. Use this effective strategy to gather feedback from consumers, as well as provide them with a source of entertainment.

Be sure that your mobile marketing campaign is compatible across multiple platforms. There are a wide variety of mobile devices that have to be considered when developing a mobile campaign. Make sure the scripts you use will work across different platforms.

Effective mobile marketing techniques often include offers that a potential customer must access through codes or coupons. A consumer is more likely to respond to mobile marketing efforts if they are offered something.

As you have read, there is more to basic mobile marketing campaigns than many think. It would need a lot patience and work, but it will surely prove to be worthwhile in promoting your business. If you carefully follow the tips in this article, you will see an increase in both sales and profits.

Mobile Marketing

Learn Some Fast And Easy Mobile Marketing Solutions

Richard Vanderhurst_Learn Some Fast And Easy Mobile Marketing Solutions

Are you curious about mobile marketing? Promoting your business on mobile devices could open up new opportunities. It can be hard to know which approach would be right for you. Use the guidelines in this article as a launching pad.

Make sure you give A/B testing a try with your mobile page. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. For your landing page, have two different versions and see which is more successful. After testing the two pages, use the one that is most successful.

Test your mobile adds on different phones and mobile websites in the same way that you would test a new website on more than one computer. There are a variety of different mobile browsers, and each device has a different screen size and resolution. For this reason, your website and your ads can look quite different on various devices. To make sure your website looks good, try it out on whatever devices are currently popular..

To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.

Combine your mobile campaign and your social media efforts. Have information that is going to be specific about the mobile landing page, input different things that will make people come visit your website and you should allow them participation. People enjoy interacting and are more likely to buy products at sites that engage their senses.

You need to give some to get something back. Make sure you give incentives when you market your own mobile marketing campaign. Incentives do not necessarily have to be a cash reward, they can be things such as local weather alerts or event information. Coupons can help you increase participation by the consumers in your campaign increasing the value of your marketing efforts.

Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate. Customers won’t appreciate apps that do nothing but take up space on their phones, and are unlikely to reward you with their business.

Do all the research you can on your audience. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. Are they more likely to use mobile devices than desktops? Which operating systems do they use for their phones? Find out who they are, and you will have an easier time connecting with them.

Learn how mobile devices work so that you can design your site and ads accordingly to be an effective mobile marketer. Use a wide range of mobile devices to understand how they all work.

If you are going to incorporate SMS into your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. When used improperly, SMS can do more damage than good. You could unintentionally cause your recipients to feel as if they are being harassed. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. Your customers should respond to your honesty.

Consider creating your own mobile app, as a well-designed app with useful information about your niche is a smart mobile marketing strategy. Those apps that offer the user a genuinely needed service are the most successful in popularity and profitability. Links inside your app to related products and other services can be included so that you can increase your sales. If you don’t want to do this, you can directly profit by selling the app.

Make sure that you add mobile friendly directions and maps to your website. A lot of people use mobile websites to help them to get to different locations. They will be able to get better access to you if they know where to find you. Verify that your maps translate well on mobile units. Also consider linking your customers directly to Google maps to provide alternative directions.

To have a successful standalone mobile platform, you must have a home base. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. Do not ever base everything completely on a mobile marketing campaign.

When used as part of your mobile marketing campaigns, QR codes are great for brand expansion and for enticing customers. For sharing coupons, promotions and/or discounts, nothing is better than QR codes. They are quite user friendly and simple to capture on cell phone. Incorporating QR codes into your mobile marketing campaign is a great way to get your customers the information they want without pestering them with messages.

Instead of sharing short codes, purchase them for your exclusive use. You can actually link it to your brand, the only thing is it’s kinda pricey, $2,000 prices. After a while, people will make a connection between the code and your company. This is very little that needs to be paid to avoid legal issues. You can get into trouble if your code sharing company does not follow rules.

Older cellphones cannot properly display the same sites as newer smartphones or tablets, so your links need to lead to different sites for different phones. If your regular website has flash, you should link exclusively to the mobile version of your website.

Mobile marketing is certainly a confusing subject. No two businesses view everything the exact same way, nor do they market the same way. What works for one type of business may not work well for another. The information above will hopefully provide you with a base on which to begin your own strategy.

Mobile Marketing

How To Treat Customers Right Using Mobile Marketing

Richard Vanderhurst_How To Treat Customers Right Using Mobile Marketing

Mobile marketing has been proven to be a great way to reach out to a much larger audience. Today, most people have a mobile device, which may include a smart phone, tablet or similar gear.

Create your own app. Customers looking for specials, sales and promotions will check your mobile application regularly. Along with increasing your brand recognition, it can also increase sales. The price of an app can vary considerably so consult a professional regarding the development process.

Use your normal website to drive traffic to your mobile website. Use your website to advertise your mobile sites and smartphone apps. That way, customers who enjoy your main site will be able to join up with your mobile site as well.

Do some research on your target market. It’s important to know what your target audience needs and wants before you waste any money on mobile marketing. Are they more likely to use a mobile phone than a computer? What operating systems do their phones use? Determine your target audience, and then solidify how you are going to reach out to them.

Whenever you are promoting an event, make sure to use multiple marketing mediums. For instance, you can start by sending out flyers to your customers to let them know about a discount in advance. Follow up with an email and an MMS reminder before the beginning of the sale.

Mobile-device friendly maps can be used on your website to entice local customers. Customers searching for a real location will be able to quickly and easily access your store information and address.

Know your targeted audience! Use research findings based on their age, sex and even race if applicable to understand them better. This will increase the likelihood that your recipients will actually read your message.

In your mobile marketing campaigns, make your emails mobile friendly to ensure success and effectiveness in reaching your customers. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device. Phones are an increasingly popular way to read email, so you need to remember this when you compose them.

Do not assume that everyone will understand what abbreviations mean. If a person can’t understand your ad, you might lose a customer.

You can encourage customer participation and enhance your brand recognition with QR codes. You can use these codes to pass on various discounts to your customers. Anyone with a smart phone can capture and use them. Get the most important information to your customers in a fast and effortless manner using QR codes.

Do not forget to invest some cash into making sure that your site is mobile-ready. Creating a mobile site that appeals to potential customers can be difficult. If the job seems like beyond your scope, consider outsourcing it to professionals.

You should link your website to your social media site to get more exposure. Social networking sites that are presented through your business’ official website will save your customers the hassle of searching for you on those sites.

Take the time to conduct a usability test. If your customers can not see what you are forwarding to them, your efforts will be wasted. Ask people you know who own different mobile devices to let you send out some test messages and see how they look.

Make it simple for your customers to forward your mobile marketing ads to their friends. Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.

Sending offers too often is annoying and will turn customers off. Reports have shown that the most success is seen when offers are sent once or so a week or just a few times a month. Your customer should feel as if they will miss out if they don’t accept the offer immediately. Don’t offer too many discounts or coupons. Your customers will feel they can wait to make a purchase instead of shopping now.

You always have the option of sharing apps with your customers, but were you aware that you can create the majority of these applications yourself? If your business designs it’s own app, you can step up your mobile marketing campaign and compete with the big boys. Research all the features that are available to you.

Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. It is very easy to screw up an SMS strategy because of how it notifies consumers. It can seem like you are being pushy. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. If you go over your stated limit, customers may feel you are dishonest.

You are going to use your plan across a multitude of different platforms, so be sure that you can maintain consistency. Your message must display properly on all three major smart-phone marketplaces: Android, Blackberry and iPhone. Remember that it is easier to simplify the messages you send than to custom-fit messages to different platforms. Mobile marketing is no exception to the “simpler is better” principle.

Start mobile marketing campaigns with clear, definite goals. Get some feedback from your customers to find out how you can reach out to them. Do you want to retain a loyal group of customers, or are you looking to expand and reach a new audience?

You will be able to grow your business as mobile device ownership keeps rising. It will not be long before everyone will have a mobile phone, and mobile marketing is going to prove to be a very productive way to reach people. If you use these suggestions, you will edge out the rivals and communicate to your customers. Go for it!