Tag Archives: mobile marketing campaign

Using Loyalty Programs To Boost Mobile Marketing Success

04/12/2013 Richard Vanderhurst

Mobile marketing should be part of your business plan but it is difficult for newcomers to understand and apply correctly. There is so much to learn both on the marketing side and the technical side. Read on to learn how you can easily and effectively integrate mobile marketing into your business plan.

Make sure to share your business information on all of the best social networking pages. If you want your business to be more accessible, then this is necessary. When you start your business social media pages, focus on the basics. You can always branch out later. Setting up profiles on Facebook and Foursquare is a good starting point.

Ask your friends to test your campaign before you make it public. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.

Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Always ask if a move makes sense for your business.

Don’t send out text message alerts or messages in the early morning or late night hours. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.

Before starting a new mobile marketing campaign, look at the success rate of the first one. You should measure your campaign success by its effectiveness over a long period of time, rather by the sales it generates. A successful campaign paves the way for successful future campaigns.

If you make it easy to share your mobile marketing, your clients probably will. Anytime you build a mobile promotion, ensure that they are easy to pass on to others for further advertising.

Mobile marketing campaigns should use multiple platforms in order to attract more people. If not, you risk losing customers due to technical problems.

To attract local customers, put mobile friendly maps on your website. They will allow your potential customers to find your location easily when they are searching for your store.

Don’t squander your customers’ limited attention. Be purposeful when using mobile marketing. Be sure that prospective and current customers are getting information that is relevant. Ensure that you give them what they need and want, and they will repay you with their business.

Advertise your mobile campaign as a way of getting special offers and saving money. You should get the word out on social networks or in other ad forms. If people think that your campaign will be helpful to them, they will sign up for it. Let them know it will be fun and they will be better informed.

Know what you want to accomplish before starting your mobile marketing campaign. You’ll need to figure out what exactly you wish to achieve and how you can get that outcome. Are you trying to increase sales through your existing sales base, or are you trying just to keep them involved and retain them for the long term?

Be sure that the mobile marketing campaign that you use is compatible with different types of platforms. You have to take all different kinds of devices from random phones into account when developing your strategy. Use scripting that works on every one of them to truly be successful with your campaign.

Mobile marketing will go hand in hand with other social media, this is all available on the internet. Have material that is specific with your mobile landing page, and integrate anything you can that will bring people to your website and allow them to participate. People enjoy interacting and are more likely to buy products at sites that engage their senses.

Implement a usability test. Your efforts will be wasted if customers have problems viewing your content properly. Establish a test group of co-workers, family members and friends that you can test your ads out on before sending them to your mailing list.

You should test your website or ads through different browsers for mobile device usage. Different mobile devices run on a variety of browsers, with different resolutions and screen sizes. Different mobile devices can make your ads and website look totally different. Find out which devices are popular among your customers, and make sure your mobile campaign is compatible.

Be concise, but also make sure your message is understood. Your customers should access the information they need in a few clicks. Mobile keypads are very small and difficult to type a lot on. Focus on the essential elements of your campaign and get rid of what is not necessary.

You must offer people a little something to attract their business. You will want to consider offering your consumer some type of incentive to boost your mobile marketing efforts. Consider offering weather alerts or information about local events. Coupons are a good way to offer consumer participation as well increase the take rate for your campaign.

Make sure you give the right type of audience something of value. Your target audience will expect you to send messages aimed at their needs. For example, you might win over corporate types with a promo code for dinner at a fine restaurant nearby. If your target market includes middle-class families, you should send messages that are family friendly.

Try making a mobile app yourself. This will encourage customers to check in with your app regularly to look for promotions and specials. You can notice quickly a jump in how many people are aware of your companies brand name, as well as experience more foot traffic. The prices of apps can vary widely based on different factors, so consult a professional if you need assistance during development.

Always remember to implement a marketing strategy that is user friendly and simple. Keep in mind that the customers who are viewing and responding to mobile marketing messages are looking at a much smaller device than a PC, and having to work with limited navigational tools. Giving them long forms to fill out is not appropriate. It should always be a snap for someone to add themselves to your business’ mailing list.

As this article has shown you, mobile marketing is the next wave of marketing techniques. Take the time to understand the new techniques that are available. You need to be able to understand the different types of mobile marketing in order to choose the techniques that are right for your business. Using the advice in this piece is a great way to begin.

Use These Mobile Marketing Plans To Grow Your Company

04/11/2013 Richard Vanderhurst

How much knowledge do you have about mobile marketing? Are you putting a marketing plan in place? If so, are looking to make it better? Is what you are doing helping or hindering your business? Are you positive your plan is being applied properly? If you’ve got any doubts, these tips will help you.

To be a good mobile marketer, you need to take small steps up the mobile ladder. You can make use of the same strategy. Start with short contacts and build your network before you move on to the next step. Use all that you have.

Test your mobile content on multiple mobile platforms the same way you test your traditional content across platforms and browsers. Some mobile devices use special browsers, and others have limitations based on their screen size or resolution. Your ads and site may not look the same on one device as they do on another. Your mobile marketing campaign should be tested on all popular devices, to be sure that it looks right on each one.

Give your customers the chance to send feedback through a quiz or trivia games via their mobile devices. This gives a great boost to your marketing campaign. If you send a consumer marketing quiz to the cell phones of your customers, many will respond back to answer the quiz. Using quizzes can help you get feedback on your products while entertaining the customers.

Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.

It is important to be aware of the marketing strategies utilized by your competitors. This will allow you to stay one step ahead. Do what it takes to differentiate yourself from the competition.

As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.

Add mobile friendly maps and correlating directions to your mobile website. A lot of people use mobile devices to track down brick and mortar stores in their area. Make it simple for people to find your location. Make sure that all of your maps are clear on mobile devices, along with being found easily in mobile searches. Give your customer access to precise directions by including a built in Google Maps link.

The use of mobile friendly maps will help attract local customers. When potential customers use their cellphones to seek businesses close-at-hand, your maps will help them locate your store right away!

Quick Response or “QR” codes consist of black modules arranged in a square pattern on a white background, and they work well as a means for expanding your brand and enticing customers to access your content. Your customers can use your QR codes to instantly access special promotions and discounts. QR codes can be captured with a cell phone. QR codes allow immediate interaction with your customers.

Never forfeit quality for speed in your marketing efforts. Always present polished material that is relevant to your audience. Don’t forget the purpose of your actions when you start mobile marketing. Make sure the information you give to customers and potential buyers is relevant. Make sure that you are giving them what they want and need; they will respond by giving you business.

Take advantage of your traditional web site. By advertising smartphone apps or mobile sites using this method, you’ll gain increases in their traffic. That way, customers who enjoy your main site will be able to join up with your mobile site as well.

Always carry out a usability test before putting your mobile marketing campaign live. The sending of a message that receives a negative response, or none at all, will have a negative impact on your campaign. Try out your messages on friends or coworkers to get another perspective before you go live.

Instead of sharing short codes, purchase them for your exclusive use. You should spend around two thousand dollars for this, but it will be worth it. Eventually, people will learn your short code which they will link to your company. This added expense is well worth the legal protection it offers. You could be held responsible if you employ an unethical code sharing company.

Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Advertise your deals on a host of different platforms to reach a wider audience. If people feel that your mobile campaign could be helpful, they are likely to sign up. Make it fun or interesting. Make the offer available for a “limited-time” to get people to take action.

You need to make sure that your mobile marketing campaign stays highly compatible across many platforms. You do not want to leave any customers out of a mobile campaign just because your messages do not work properly on their particular device. You are going to have to use scripting that is compatible across all of them to benefit from your campaign.

Be sure to add a promo code to all your outgoing messages. When customers see these offers, they may feel that they want to look at your site to see what you are offering.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.

Mobile Marketing

New Ideas To Put Into Your Next Mobile Marketing Campaign

04/10/2013 Richard Vanderhurst

Tap into a huge and varied audience for your business with mobile marketing. In today’s society everyone owns some type of mobile device.

Aim high in your advertisements and seek out that hook that will catch the “viral” wave. Many times, these will get passed on to others, enlarging your mobile marketing audience.

Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. For an unbiased opinion, hire a professional.

Independent mobile platforms require a home base or domain. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. Do not develop your business solely on a mobile platform.

Stake claim to your business name on social networking sites. You need to do this to raise your business’s local profile. Keep your business focused on the basics at first and branch out from there. Be sure to acknowledge your company on Facebook, and create a business page in a website called Foursquare when you start.

Have a clear strategy and goals when you venture into mobile marketing. Know from the start what you want to accomplish in your mobile marketing campaign. Do you want to retain a loyal group of customers, or are you looking to expand and reach a new audience?

Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.

You should be testing your marketing campaign for any defects in functionality before you launch it publicly. It would be counter-productive for you to send ineffective messages. Get your coworker’s impressions of your campaign messages before starting.

It pays to have a dedicated short code. Although it costs a bit more, it is a wonderful way to protect your company name. You’ll also get some legal coverage.

Make it easier for one recipient of your mobile marketing ad to send it and they probably will! When you are cleaning up your ads, make sure that they will be easy to send to others, and consider adding an incentive for those that do forward it.

If you decide that a mobile app is right for your company, make sure it is easy to use and relevant to your business. If the app you have devised for your business isn’t fitting or convenient, it is only going to bring negative attention to your business.

One of the most effective methods of increasing your profits is to use mobile marketing. With the explosion in mobile usage and smartphone applications, the audience is huge on mobile platforms. Both are great options to market your business. Take your marketing closer to where your customers are located.

If you are attempting to physically speak to people through a phone call, or even text them, remember that the key term here is “people.” Keep this in mind.

Keep in mind that mobile customers will use a smartphone to view your website, and these people may have difficulty navigating. If you are going to engage in mobile marketing, then your ads and other marketing materials need to be totally accessible on mobile devices. Sometimes this means that users on a computer may view a more simple page.

Make sure you give the right type of audience something of value. If your messages have value, then people will be happy to receive them. For example, you might win over corporate types with a promo code for dinner at a fine restaurant nearby. For middle class families, you want to send family-related items.

Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. It can be hard to make an attractive mobile site that appeals to all platforms. Don’t be afraid to hire experts to do this for you.

Purchase dedicated short codes rather than sharing them. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. Your short code can lead people directly to your company. It is a tiny price to pay and you won’t need to worry about legal problems as well. Sharing a code makes you liable for anything other companies do to abuse the code.

Try to target your audience’s wants and needs before using a campaign on them. This ensures that you are sending something that the intended recipient will value.

When incorporating SMS in your marketing plan, allow your customers to opt-in, and give honest information about the quantity and regularity of texts you will be sending. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. It can feel very intrusive. Make sure your customers have signed up for the service so they do not feel annoyed and be honest. If you are trying to get customers to trust you, just be honest!

When used as part of your mobile marketing campaigns, QR codes are great for brand expansion and for enticing customers. QR codes can help you share coupons, discounts, and other promos. They are easily captured through a cellphone and they are very easy to use. QR codes allow you to reach out to your customers in an efficient manner, and give them relevant information in a simple way.

The audience for mobile marketing can be very volatile. Changes may occur in your customer base due to influences that you can’t control. Keep up with the latest technological innovations and apply them to your marketing plan to stay competitive.

Mobile marketing will continuously grow as demand increases for more mobile gadgets. In the near future, nearly everyone will have a smart phone. Mobile marketing will emerge as a highly efficient way to reach them. Use the great advice in this article, and you are going to be light years ahead of the competition. Here’s to your success!

Mobile Marketing

Using Apps For Your Mobile Marketing Solution

04/08/2013 Richard Vanderhurst

Mobile marketing can be pretty exciting if you know what you can expect from working with mobile devices in an attempt to promote your business. If you can pull it off the right way, this is a good way to be successful. To begin working toward this goal, keep reading for additional insight and advice.

Make sure your mobile content is viewable on multiple mobile platforms. You have to take into consideration the differences of mobile devices which you have to develop when it comes to making a mobile campaign. If you want to be successful in your marketing venture, make sure that the scripting you choose works on all the major platforms.

When sending out a mobile marketing message, include a promotional code. Customers who receive a message that includes an incentive like a discount, are more inclined to visit your site to see what you have to offer.

There are many free apps you can give away to customers, but it’s also not that difficult to create your own apps. You can market a special app for your business to boost mobile marketing efforts. There are many choices to make about app features; the possibilities are endless.

Many people access social networks on their mobiles: take advantage of this to promote your products. One great idea is to reward customers with discounts when they Tweet about your product. These sorts of incentives will popularize your company and get you noticed among a larger group of people.

You should use learning and listening to launch a great mobile marketing campaign. Find out what users want and do your best to deliver. Don’t neglect ideas culled from your competitors. You should investigate their mobile efforts and see if the same methods would benefit your own situation.

Make sure you research who your audience is. If you assume you already know their needs, you’re probably going to end up wasting money on your mobile marketing strategies. Before you spend a penny, determine the preferences of your potential buyers. Find out how much your customers use their cell phones. Which operating systems do they use for their phones? Your audience is sure to respond to a plan that was clearly designed for them.

You need to build a great database first. Refrain mindlessly adding phone numbers in your marketing database. Make sure you get your customers’ permission before you add anything. You can use a form from the internet or they can text you a code.

Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. It can be hard to put together an effective and successful mobile site. Consider hiring outside qualified developers to ensure this goes smoothly.

You should be testing your marketing campaign for any defects in functionality before you launch it publicly. Sending out ineffective messages will be a complete waste of time. First, send it to your coworkers to see what they think.

If you plan to create an app for your company, you must create one that gives your customers something that serves them convenience and answers to their problems. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.

Your web site should contain links to any social networking pages that are linked to your business. Many customers these days don’t bother to search for a company’s main site, but rather seek out their social media pages.

No matter how advanced cellphones get, you should remember that web navigation is never going to be as easy on a phone as it is with a computer. Make sure that the mobile marketing campaign utilizes easy to navigate, simple websites. Although these may seem boring on a computer, they are perfect for your mobile customers, and they keep the access there for both types of users.

Stay current. You are understandably excited about mobile marketing, but you need to take the time to create content that fills a need. The information you provide needs to be relevant to your prospects and potential prospects. If you give them what they desire, they will patronize your business more frequently.

The use of mobile friendly maps will help attract local customers. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.

Take the time to promote your business on all the social networking sites. If you want your business to be more accessible, then this is necessary. When first starting your business social media networking, stick to the basics and work from there. At the very least, create a page for your business on the sites Facebook and Foursquare.

Try sending out reminders of your big events a couple of hours beforehand. A well-timed text message could be just the right spur to drive customers to check out your event.

Shrewd mobile marketers with talent and know-how gradually execute their mobile marketing campaign, slowly but surely increasing their depth and breadth. You should also do this. You can start by texting and calling. Then make videos and promote your product through social networks. Try to make your product into trend. Utilize all available tools.

In a mobile marketing campaign, consider an interactive quiz or trivia contest to attract customers. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. Quizzes not only entertain your customers. If you construct them cleverly, you can make customer feedback part of your customers’ responses, giving you valuable data you can use to serve them better.

Do not send offers too often. Studies indicate that people are more likely to redeem offers that only come in once a week or or 3 times a month. Your customers will believe that the offer is only for a limited time and is going fast, if you only send them out sporadically. If a customer thinks another offer is coming up, they might not take action.

There is a lot you can do to promote your business via this type of marketing. You are in luck, because the following tips can help you out.

Mobile Marketing

A Quick And Easy Guide To Mobile Marketing

04/06/2013 Richard Vanderhurst

Using mobile marketing can be very effective in the world of business. Starting a mobile marketing campaign can be quite difficult but is well worth the trouble. This can give you questions about where to start to market effectively. The article below will give you the information you need to get started with mobile marketing.

Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. By offering visitors your own custom-made apps, you could significantly increase the success of your mobile marketing plan. You have a wide range of features to choose from here.

Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Always ask if a move makes sense for your business.

Integrate all of your marketing strategy into one main marketing mix. Use material that goes with your mobile-designed landing page and use what you can to have people find and participate on your site. Site visitors often prefer interactive games and features to plain text, and may reward you with more sales.

You can encourage customer participation and enhance your brand recognition with QR codes. You can use these codes to pass on various discounts to your customers. These codes are easy to use and captured on a cell phone. By using QR codes, you will be able to reach customers easily and quickly with relevant information.

It is just as critical to compare mobile website experience between different devices as it is when you are comparing experiences of different browsers on a desktop computer. The differences between mobile devices may include different browsers, screen sizes or screen resolution. Therefore, your website and advertisements could look quite different, depending on the device that is being used. At the very least, be sure to test them out on all the popular mobile devices.

Be certain your mobile marketing content is functional on every platform your customers use. Every message should read properly on a wide variety of mobile devices, including Apple iOS devices, Android devices, Blackberries and more. It can also save time and effort if you write simple, non-customized messages that suit every platform. In mobile marketing, it is important to remember that simpler is better.

If there is a call to action in your mobile campaign, promote it to increase the success rate. Use all Internet resources to enhance your mobile marketing campaign. This may include a store window, your business website, a presence on Facebook or the sending of Tweets. This is a good way to maximize your campaign efforts, and to reach as many potential customers, and give them the chance to take advantage of special offers.

To get the most from your mobile marketing campaign, it is important to be familiar with a wide variety of mobile devices. Being familiar with a wide variety of devices will help you see things from the perspective of your customers.

Be sure to optimize your mobile sites for search engines. Of course, you should optimize for Google first, because Google controls the mobile search market.

Allowing feedback from your mobile app customers can help you see your progress, along with strengthening your bond with your customers. It doesn’t matter whether the feedback is negative or positive. All customer feedback can help you improve.

Promote your mobile marketing campaign as a great way to get discounts and special offers. Refer to it in other advertisement, on social network communities and on your website. Prove that you can help people, and they will be eager to sign up. Present your campaign as being helpful and fun in order to bring in the greatest variety of consumers.

Try A/B testing with your mobile landing page. Testing is important in the mobile world, just as it is in any other environment. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Choose the better performing option from the two of them.

Your first step should be focusing on building a database. Do not just add loads of numbers to your database. Customers that wind up receiving your messages without explicitly asking for them are going to be very irritated; you have to get them to opt in. Permission can be obtained through a form over the Internet or by text.

If you want more customers in the local area, include mobile friendly maps within your website. Mobile maps make it easy for local customers to search for businesses on their phone and to locate those business easily.

If you are trying to phone or text people, keep in mind that the most important word here is “people”. Act in the proper way.

Don’t send random messages to your customers. When messaging clients, make sure you have something interesting to say. You do not want to fail because you send random messages. Customers like relevance, not jokes or other nonsense.

Developing an application for mobile phones that offers useful information on your niche makes a great mobile marketing enhancement for your regular website. Apps that can give people tips and useful information tend to be popular. You can add links to related products or services in the app to generate sales, or you can profit directly by selling the app.

You have to offer your consumer something in return for them purchasing from you. Offering incentives can improve any mobile marketing campaign. Incentives do not necessarily have to be a cash reward, they can be things such as local weather alerts or event information. Offering a coupon would increase your customer base and the amount of profits your campaign earns.

So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.

Mobile Marketing

Push Your Business To New Heights With Mobile Marketing

04/03/2013 Richard Vanderhurst

Mobile marketing is an essential part of planning a business, but it can be tricky though! With so many applications, platforms, and codes, it is difficult to determine which options are your best bet. Here is some advice on how to create a successful mobile marketing campaign.

Use A/B testing on the mobile version of landing page. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. Come up with two versions of landing pages and see which nets more transactions. Then use the one that gets the most conversions.

A simple, straightforward approach is the best. Keep it user friendly by keeping the clicks required to a minimum. Mobile keypads can be quite small, it can get frustrating to do too much typing. This means that the campaign should be very minimal.

As a mobile marketer, you should understand how the mobile devices are set up in order to properly understand how to create your sites and other advertising material. Being familiar with a wide variety of devices will help you see things from the perspective of your customers.

Look into picture-to-screen campaigns to encourage your customers to interact with you. When you have this kind of campaign running, your customers will be able to take pictures with their phones. Afterwards, they can send in their photos with a short code and have them displayed on the big screen. These pictures show up on any screen that accepts a digital signal, from TV sets to digital billboards.

Cater to tech-savvy consumers by placing QR codes on every printed advertisement. Customers can then use their smart phones to reach your website and find coupons. All of your brochures, cards, and catalogs should have QR codes on them. QR codes make it easier for interested customers to get information about your business.

Make it effortless for recipients of your marketing ad to send on and they perhaps they will. Before you send out your promotion, make certain that it will be easy to forward. To give them a little encouragement to forward it, offer an incentive to the one who receives the ad.

Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. It’s important not to have rambling pages that have a lot of fluff. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.

If you want to be successful with mobile marketing, only send messages with valuable offers. This ensures that customers will be eager to see your offers rather than regarding them as a nuisance.

Use a variety of ways to communicate your marketing efforts. This will be much more effective. For example, if you are having a big inventory sale, then use direct mail to send a glossy flyer announcing your event. Then send out an email about a week before your event, and a text as an event reminder about an hour before it starts.

If you have a big mobile marketing list and are planning to have a big company event or maybe a sale send a reminder a little before it starts, unless it’s an early morning sale. Dropping friendly reminders like this can keep people from missing your big events.

Location is everything in mobile marketing. Your customers will have their mobiles with them at all times and know where you are thanks to this type of marketing. This gives you new ways to market based on location that you can’t otherwise use. Location awareness is an important aspect of mobile marketing: make sure you plan your strategy accordingly.

When developing a mobile marketing strategy, you should focus on gathering feedback and learning about your market. Cater to your consumers by paying attention to their needs. Learn from what your competitors are doing. If something they do seems especially interesting or successful, see how you can fold that into your own strategy.

Use MMS messages to offer deals and promotions. This can attract new customers or reward your existing customers in some way. You can include certain promotional codes with the coupons that you send out. You can link these codes with a mobile site that has uses a unique tracking code. Both new and old customers respond well to coupons.

Try making a mobile app yourself. This will make it very easy and actually encourage customers to look at your app often to see if there are any sales going on. You will not only see positive sales, you will also build your brand recognition. Developing applications will cost some money, however, so consult with a professional.

If you run a business online, you are most likely aware that there are free apps available to offer to your visitors. However, do you realize that you can easily create your own apps? Your business could always offer its own special app and really take your mobile marketing to the next level. There is a ton of variety to choose from, which will help you customize your app to the fullest.

Make sure the maps you use on your website will also work with mobile devices. Lot of people use their phones to help them navigate to their destinations. Look into the best ways to allow for easy access to you. Your maps should be readable on any mobile device, as well. Give your customer access to precise directions by including a built in Google Maps link.

Avoid sending texts to consumers in the early morning or late evening. No matter what you are offering, it is not worth the risk of upsetting a customer by waking them up.

Understanding how mobile marketing works is very important if you want to use it to help your business reach as many people as possible. You need to be able to understand the different types of mobile marketing in order to choose the techniques that are right for your business. Understanding the information and tips offered above is good way to take the first steps in launching a mobile marketing campaign.

Mobile Marketing

Tips On How To Make Money In Mobile Marketing

04/02/2013 Richard Vanderhurst

Are you struggling to design a mobile marketing campaign that includes all of the major strategies? The advice you’ll discover in this article will give you a great head start to becoming a successful mobile marketer.

Customers love to give their opinions about products, so including product quizzes or response questions that work on mobile devices is a great thing to incorporate into your mobile marketing campaign. Trivia is also great to include. Many people will answer quiz questions that they get on their phone via text message. You could simply ask an interesting question or ask for feedback on your products or campaign.

Become very knowledgeable about the customers you are trying to reach. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. Are they more likely to use a mobile phone than a computer? Do you know what operating systems their phones use? Knowing as much as possible about your prospective customers will increase your ability to reach them successfully with your marketing message.

Keep mobile marketing content messages brief and to the point. Make sure they know your message and can absorb it, as quickly as possible!

Shrewd mobile marketers with talent and know-how gradually execute their mobile marketing campaign, slowly but surely increasing their depth and breadth. That is what you should do too. Start with calls, then move to texts and finally videos. You can continue this trend for as long as you are able to continue coming up with innovative ideas. Make use of all the tools you have available.

If you are trying to phone or text people, keep in mind that the most important word here is “people”. Do what you need to accordingly.

Running a picture-to-screen campaign is a wonderful idea. This type of campaign enables users to take a photo on a mobile phone. The customers’ photos are then digitally posted after they submit the photo via the use of a short code text. The screen that they are posted on can be a single television, or a type of digital billboard.

Include maps designed for mobile devices on your site to bring in local customers. Your maps can let them find your location quickly on their phone.

Your printed advertisements should include QR codes for your technologically savvy customers. This makes it easy for smart phone users to access your site and use your coupons. Have the codes printed on posters, brochures, business cards and catalogs. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.

It is important to offer up a little as a means to get a lot. You must give out incentives in your campaign in mobile marketing. Incentives do not necessarily have to be a cash reward, they can be things such as local weather alerts or event information. However, a coupon offer can increase sales during your campaign.

You can reward loyal customers and even chase new ones by delivering coupons through Multimedia Messaging Services. You can include certain promotional codes with the coupons that you send out. The codes are then linked to your mobile site by using a tracking code. Established customers appreciate coupons as rewards, and they are also a great way to entice new customers.

Take advantage of dedicated short code. Even though it’s more expensive, it can safeguard and promote your brand. Additionally, it gives you a degree of legal protection.

Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.

In the world of mobile marketing, any action you expect your customers to take from their device must be very simple and intuitive. It is important to consider how long it takes to fill out the forms on any application a consumer could potentially use. Filling out paperwork online is simple but filling out the same form on a smartphone can be more tedious. Make it easy to add oneself to your mailing list.

Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. If a person can’t understand your ad, you might lose a customer.

One key to having a mobile marketing campaign that works is to perform a usability test to see if things are running right, before you actually go live. You will defeat the purpose of your campaign if you send out messages that do not work or are ineffective. Try out your messages on friends or coworkers to get another perspective before you go live.

You can gain an advantage by keeping an eye on what your competitors have been doing. You must seek ways to differentiate yourself from the competition.

Buy dedicated short codes instead of sharing them. Although it may seem to be cost prohibitive at first, the code is linked to only your brand, which can be priceless. Before long, savvy surfers will start to remember your short code. This is much smaller of a price than encountering legal problems. For example, if a free or discounted code sharing service breaks the rules, your association with them could get you in trouble, too.

If you are sending out a mobile marketing message you should try to include a fun promo offer. Customers who receive a message that includes an incentive like a discount, are more inclined to visit your site to see what you have to offer.

There may be a variety of mobile marketing techniques, but they all share the same foundation. Where the techniques vary is in how they are applied and which technologies they use. Do some research to help choose the techniques which work best for you and your business.

Mobile Marketing

Tried And True Mobile Marketing Ideas For Success

03/30/2013 Richard Vanderhurst

Assembling a plan for mobile marketing may seem mysterious at first with so many options available, and you may not be certain where to start. The tips in this article can provide you with what you need to know to become a great mobile marketer.

The key to mobile marketing is to keep your message short and to the point. Make all of your mobile marketing memorable and to the point.

Sometimes, the best way to lay out a mobile marketing campaign is with slow and steady escalation. Some of the most successful marketers provide a stream of more and more full-featured content. This should be your strategy as well. Go from texting to calling to videos and keep the trend going, continuing to socialize and to build your network as large as you can. Use all available resources to improve your approach.

Use multiple tools to promote your mobile campaign. Use a variety of promotional venues, such as Twitter, Facebook, your site or even your store’s physical location. Exposure equals more sign ups.

You may have been aware of the ability to offer free applications to your customers, but it also easy to create those applications yourself. Offering your own unique app will help to improve your business and take full advantage of mobile marketing. You will have a large array of options to choose from.

If you are looking for innovative ways to improve your bottom line, mobile marketing is the way to go. More and more people everyday are using their mobile phones to use social networking websites and download apps. For marketing purposes these locations are perfect. Marketing is about bringing what you have to offer to a place where customers can see it.

Be simple and easily understood. Try to reduce the amount of clicks necessary for mobile platforms. Mobile keypads are extremely tiny and can become very frustrating to use. So you’ll want to keep any typing required by your campaign to the smallest amount possible.

A short, dedicated code is best. This can be expensive, but it protects your brand. You may also derive a bit of legal coverage from its use.

Use MMS or text messaging to send coupons to new and existing customers when you want to increase sales. Your coupons can include promotional codes. These codes can be linked to a mobile Web site with a special tracking code. Offering coupons will entice new customers to your business and at the same time, reward those who are already established customers.

It is important to make your marketing efforts simple and easy for the user. Be careful when setting up forms, as what would be a simple and fast sign up process on the computer may be incredibly tedious when confined to the tiny screen and keyboard of a mobile device. It should be as easy as possible to subscribe to your newsletter or mailing list.

Try to gather as much marketing data about your intended mobile campaign recipients as possible, so that you can target their wants and needs. This is a good way to make sure that the campaign you are using is something your recipients like reading.

When starting out in the mobile marketing business, make sure you listen to ideas and learn from the people around you. Listen and meet the needs of customers. Research what your competitors are doing with their campaigns and determine whether or not you may be able to do something similar.

Be somewhat stingy with how often you send offers. Studies have proven that the best frequency to send offers out is a little less than once a week. Make your offers something special so your customers feel as if they will miss out if they don’t take the offers right away. If a customer thinks another offer is coming up, they might not take action.

Just like your regular business website, your mobile site should be search engine optimized. The search engine used by most mobile devices is Google, so make sure you rank on the first page of the results.

Begin your efforts with the acquisition of phone numbers for your database. Use ethical techniques when adding numbers to your database. You must get their go ahead before you begin. This can be done either with a Web form or having the person text you with a given short code you gave them.

Good mobile marketers take advantage of the location effects available. Mobile marketing can tell where you are, which is unique in marketing. You have the opportunity to tailor your advertising based on distinct locations. With some creative thinking, you can find ways for your company to benefit and profit from location awareness.

Social media is king on mobile devices, so using it in your marketing campaign is imperative. Have people TwitPic your store or share a deal on your website, and reward them with a contest entry or coupon. Doing so will generate buzz about your website or company.

Your printed advertisements should include QR codes for your technologically savvy customers. This is an easy way for people with smart phones to access your website and/or coupons. You could include QR codes on your business cards, flyers or magazine ads. Customers can use the QR codes to gain quick and convenient information about your brand and products.

Implement a usability test. It is key to verify that your customers and other users will have access to view the information you provide. Ask people you know who own different mobile devices to let you send out some test messages and see how they look.

Consider creating your own mobile app, as a well-designed app with useful information about your niche is a smart mobile marketing strategy. Most users enjoy apps that give them breaking news and helpful tips. In order to monetize the app, your options include advertising and selling your products through the app, or profiting through selling the app directly.

The many different techniques used in mobile marketing are all based on a few shared principles. Specifically, the differences arise in how the technical aspects are executed. When making your mobile marketing campaign decisions, just consider your budget, business needs, and consumer wants. This will help you to determine what plan will be most effective.

Mobile Marketing

Expert Mobile Marketing Strategies That Really Work

03/26/2013 Richard Vanderhurst

You can make as much money with mobile marketing as you choose, it can be your main income or a part time job. These tips will show you what you need to know to be successful at mobile marketing.

Whenever you are promoting an event, make sure to use multiple marketing mediums. You can use direct mail that lets them know there’s about to be a sale, for example. Try sending an email a week ahead of time and then send a text the day before.

Your best bet is to keep it simple. If the clicks required are few, they will be more likely to keep clicking. Do note that because mobile keypads are so tiny, they can really create frustration if there is too much typing. This means that the campaign should be very minimal.

No matter what medium you use to access your customers, remember that they are people, just like you. Adapt your mobile marketing calls to the circumstances of the person you are calling.

Sending offers out too frequently can turn some of your customers off. You’ll realize higher redemption rates if you don’t send them out too often. Your audience should feel like they are missing on a great deal if they don’t go to your store right away. If they know they will be getting another discount soon, they will not jump at the chance to make a purchase.

Mobile platforms should drive visitors to your main site. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. Your business shouldn’t be based solely on a mobile platform.

Your main focus with mobile marketing should be on maintaining your current clients, rather than trying to secure new ones. Existing customers are more likely to positively receive text messages and promotional updates. A lot of the time, new customers perceive mobile marketing messages to be spam.

You should put your mobile marketing business in with similar media available to you on the web. Your content should be relevant to your page and you should put anything interesting in there that will get people coming back. If people know there is something they can do, other than simply reading, they’ll be more likely to purchase from you.

You should buy short codes over sharing them. It can be a little pricey, about $2,000, but it can be linked to your brand. Sooner or later people will recognize your short code and link it to your company. That is not a lot to pay in order to avoid legal troubles. For example, if a free or discounted code sharing service breaks the rules, your association with them could get you in trouble, too.

It may be harder for people to navigate your website if they are doing so on their mobile device. If you have a mobile marketing campaign, you want both home and mobile users to view your page easily, so optimize it for mobile devices, even if it looks a bit simplistic on a computer.

Mobile marketing is a great new way to market that’s very effective. More and more people get a smartphone every day and are doing more on those phones. For marketing purposes these locations are perfect. Take your marketing closer to where your customers are located.

Try using Multimedia Messaging Service for sending out coupons for new prospects or to reward the old ones. Your coupons can include promotional codes. Using special tracking codes, you can link these coupons to your website. Using promotions is a good way to pull in new customers as well as rewarding existing customers.

One of the most important things you can do in regards to mobile marketing is to research your target audience. Get to know their likes and dislikes, and their habits using their phone before investing a significant amount of money into a mobile marketing campaign. Don’t just guess. Do they use cellphones more than they use computers? If they do use their phones more often, what operating system is on it? Learn about your potential audience, and you’ll be better able to reach them.

Make it easier for one recipient of your mobile marketing ad to send it and they probably will! You want to make sure that the recipient of your ad can easily forward it to others, while also including an incentive to the person who first viewed it.

Adding maps to your website, that are mobile friendly, can help bring in new customers. Your map can help a potential customer find your business more easily and quickly.

Maybe you’ve thought about offering a free app for your customers, but thought it would be too difficult. Luckily, some applications are really easy to make. When your business offers a specialized app, your mobile marketing efforts will really take off. There are many exciting, engaging features available for your use.

To get the best results, you need to give people something they want. One way of giving back to your customers is to offer incentives during a mobile marketing campaign. These incentives could be anything form weather alerts to local event information. Coupons are another great idea to lure in consumer activity.

A business’ customer base usually stays the same unless it’s market changes. However, you must always realize that customers may leave due to things occurring outside the range of your market. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.

When you design your campaign, make a plan to get your mobile marketing message across to different platforms. You have to think of many different mobile devices when making a mobile campaign. Use scripting that works on every one of them to truly be successful with your campaign.

There are many things about mobile marketing that most people just don’t know about. It requires both patience and hard work, but it is a guaranteed way to improve your business. If you apply the guidelines from this article, you are one step closer to increased sales and profits.

Mobile Marketing

How To Reach Out To Your Audience Thanks To Mobile Marketing

03/23/2013 Richard Vanderhurst

It is tricky to understand mobile marketing and creating a plan to use it wisely is also a sticky situation. With so many different applications, formats, techniques and codes it can be hard to choose which is right for you. Here are some excellent tips for successful mobile marketing techniques.

Send coupons via Multimedia Messaging Service as a way to reward current customers or entice new ones. To help increase business you may wish to send promotional codes. These codes can be linked to a mobile Web site with a special tracking code. You can use coupons to incentivize and reward loyal customers and attract new ones.

Have your coworkers or employees test the marketing that you send out before you send it to your customers. Consider hiring someone to test out your system in order to get an unbiased viewpoint.

Do all the research you can on your audience. Analyze your target demographics and know what they like before you start sinking dollars into a mobile marketing campaign. For example, what is your customer’s preferred method of contact? Which operating systems do their phones run? Take the time to learn about your customers, and you will better be able to connect with them.

You can encourage customer participation and enhance your brand recognition with QR codes. These QR codes are an excellent way to expand and entice your customers by offering coupons and discounts. Your customers can easily use these codes with their cellphones. As you begin using these codes, you will be able to easily provide your customers with relevant information about your company and products.

Your best bet is to keep it simple. In order to truly be successful, you need to learn how to minimize the amount of clicks and keep your process simple. Typing a lot can get frustrating, especially on tiny mobile keypads. Therefore, you want to keep the campaign to the absolute must.

Investing cash may be the best way for you to optimize your site for this kind of marketing. It can be hard to make an attractive mobile site that appeals to all platforms. For best results, it is best to outsource this task to someone who is qualified to do it.

One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. Current customers are likely to understand why they receive messages from you on their phone, whereas a potential customer may be aggravated by unsolicited contact. Many times, the types of mobile marketing aimed at new prospects is perceived to be spam.

Think about making a mobile application geared to your product. Customers looking for specials, sales and promotions will check your mobile application regularly. It can increase recognition of your brand name, and have a positive effect on foot traffic, too. Mobile app prices can have a wide range of costs, so consult professionals during the development.

Watch your competition to get ahead in social marketing. You need to stand apart from the competition.

To improve your mobile marketing, remember to use search engine optimization techniques on your mobile websites. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.

Many people might be familiar with the Internet, but not everyone will recognize abbreviations. If your target audience can’t understand your advertisements, you are wasting your marketing budget.

Market your events through several channels to increase attendance. For instance, you can use direct mail to let them know about the upcoming event and any discounts that you plan to offer. Then a couple of days before the event is going to happen, send an email and on the day of the event, send a text.

Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. All of your mobile marketing should be designed to drive people back to your home base. A mobile platform should just be one part of your entire business.

Social media is king on mobile devices, so using it in your marketing campaign is imperative. Reward customers who TwitPic or share deals on your site with a coupon or contest entry. This will get people talking about your company or website with their mobile friends.

Put your customers first. You need to know their desires and targets in order to market them correctly. Not knowing what customers want, means never being able to give it to them. The more knowledge you can gain, the more successful you shall be.

To reach the truly tech-savvy consumers, use QR codes in your printed ads. Anyone with a smart phone can scan this code and access your website. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. A QR code is an easy way for a consumer to find more information on your interesting products and services.

Mobile apps that are connected to your niche can be very useful for marketing purposes. Apps have become very popular because they are so helpful. To get more sales from your app, you can put links to your services within the app. If your app is good enough, you can even monetize it by selling the app itself.

Do not begin a mobile marketing venture without being clear on what you want to accomplish. Know from the start what you want to accomplish in your mobile marketing campaign. Your goal may be to increase your business traffic, pull in repeat customers or to interact with customers.

Advertise your mobile campaign as a way of getting special offers and saving money. Advertise your mobile campaign in your traditional marketing methods such as your social networks and your website. By presenting your campaign in a helpful manner, your readers are more likely to sign up. Present your mobile campaign as a great way to have fun and stay informed of special offers.

As you can see, mobile marketing is the wave of the future, and you need to know how to use it to generate leads and make sales. This will make it easy for you to know which one would fit your business needs perfectly. The ideas in this article provide a great jumping off point.

Worldwide Search Engine Optimization Specialist