Tag Archives: mission statement

How To Optimize Your Time Using Mobile Marketing

Richard Vanderhurst - How To Optimize Your Time Using Mobile Marketing

Mobile marketing has been proven to be a great way to reach out to a much larger audience. It is rare to find someone today who doesn’t own a mobile device, whether it’s a cell phone, smartphone, tablet computer, iPod or any other device with web connectivity.

You need a solid database. Only use people that have opted into your messaging system. Allowing users to opt into your database will provide you with a level of legitimacy as you continue forward. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.

Do not contact your customers just for the sake of contact. It is important that you have something topical and relevant to impart to your customers when you are taking up their time. A mobile marketing campaign can fail if you waste your customer’s time by texting them random, useless information. Customers demand information in the marketing texts they receive.

Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Having the mission statement around will help you stay ethical.

A standalone platform for mobile devices needs to have a home base. Being mobile is a way to urge people to check out your home base, and also to stay in contact with those customers who are already avid visitors at your home base. Don’t base your whole approach on the use of a mobile platform.

The number of mobile devices grows daily, and mobile marketing is growing as well. Eventually everyone will be connected and this will be the best way of getting in touch with people. By using the techniques in this article you will be able to effectively get your message to people. Just go for it!

Mobile Marketing Messages That Keep Your Customers Engaged

Richard Vanderhurst_Mobile Marketing Messages That Keep Your Customers Engaged

Utilizing mobile marketing techniques can increase the visibility of your business, and when you have the right knowledge, it’s fun, too. You will gain business exposure when you apply mobile marketing practices. To make sure you get this done, try the helpful hints listed in the following paragraphs.

Never randomly message your customers. Always ensure that what you are saying is relevant. Past mobile marketing campaigns have been failures because random texts were sent to customers. Customers expect to receive information from you, not humorous messages that a close friend might send.

You must learn to say a lot with just a little when you are building your mobile content. Avoid long-winded product descriptions or complicated pages filled with links. Be sure your message gives the user a chance to take an action, and make that action simple. Get your point across in as few characters as possible to be successful.

Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Having the mission statement around will help you stay ethical.

Mobile marketing can bring in profits very quickly. More and more people every day use mobile phones for social networking and to download applications. For marketing purposes these locations are perfect. You need to bring your marketing to where the customers are.

When you get involved in mobile marketing, it is quite helpful for you to be somewhat familiar with the design and operation of mobile devices, so that you create user-friendly sites and advertisements. Conduct extensive research on the most popular mobile devices; this allows you to see things from your target market’s point of view.

So much needs to be done when using mobile marketing as a business strategy. The tips contained here should prove to be beneficial on your journey.

Grow Your Mobile Marketing Strategy And Boost Your Business

Richard Vanderhurst_Grow Your Mobile Marketing Strategy And Boost Your Business

The decision to use a mobile marketing campaign can greatly benefit most businesses. Being successful takes a lot of work. There is a lot to think about, and it may be hard knowing how to start with mobile marketing. The tips below can serve as your entry to successful mobile marketing.

Begin by assembling a functioning database. Prevent yourself from just simply adding in cell phone numbers straight into a mobile marketing database. It is important to ask them for permission before you start. This can often be achieved by having individuals fill out online forms, or even using advanced text features to relay consent.

Labor for your clients. Knowing the goals and desire of your buyers is the fundamental principle of mobile marketing. Without knowing your customers’ interests, you can’t effectively provide products they’ll buy. For higher sales and higher profits, study your potential customers and know them well.

Mobile marketing messages should be brief and easily understood. They should immediately know what your message is and be able to absorb it quickly.

Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Stick with your principles and follow your mission statement.

Standalone mobile platforms need to have home bases if they are to succeed. Make people arrive at the home base and keep in touch with them once they do. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.

So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.

Top Tips To Build Your Mobile Marketing

Richard Vanderhurst_Top Tips To Build Your Mobile Marketing

When trying to come up with a mobile marketing plan, you’re probably wondering where to start as you see so many endless possibilities on how you can promote your business. Below, are some excellent suggestions to get you started and put you well on the way to mobile marketing success.

It is important to have specific goals for your mobile marketing campaign. In the beginning, understand what you are trying to achieve with your mobile marketing. Do you want increase sales by attracting new customers? Maybe you want to improve sales by getting more business from your existing customers.

Location is important in traditional marketing, and can be even more important in mobile marketing. Your customers will have their mobiles with them at all times and know where you are thanks to this type of marketing. This introduces you to modern location-based alternatives that do not correspond anywhere else. Take time to think over the implications this has for your business and ways you can achieve a profitable location-aware strategy.

Use your mission statement to keep your efforts focused. Having the mission statement around will help you stay ethical.

Minimize the number of offers you send in a week. Customers tend to respond more to offers that are only sent two to four times in a month. Doing so makes your client feel as though they may miss out on something. If your customers feel they can get the same discount later, they will not buy right away.

Use every practical venue available to keep your customers informed about an upcoming event. For instance, you can start by sending out flyers to your customers to let them know about a discount in advance. Follow up with an email and an MMS reminder before the beginning of the sale.

Send out a message about your big sale to your marketing list an hour or so before the sale begins. The only exception is if your sale is going to start early in the morning. It will give your clients a gentle nudge and remind them that you have an event happening that they may be interested in.

Your mobile domain should strive to say as much as possible with as little as possible. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. With mobile marketing, make your content worthwhile but not too wordy.

Work for your target market. The fundamental principle of mobile marketing is comprehending the aspirations and dreams of your prospects. If you don’t understand what your customers want, how can you deliver it to them? Find out as much as you can for the most success.

To make the most of your mobile marketing campaign, focus on sending only the most relevant, useful, and interesting offers to your subscribers. By doing this, you can ensure that your marketing communications are actually welcomed by the recipients.

Sometimes, changes in the marketplace can affect your customer base. For example, technology issues can cause you to lose some of your business, so it is essential for you to stay updated on advances in this area in order to keep up with or surpass the competition.

Try A/B testing with your mobile landing page. Testing is important so you know that people can use your website. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. After testing the two pages, use the one that is most successful.

While mobile marketing can be utilized in gaining new clients, it needs to have the capability of working on multiple platforms. If not, you risk losing customers due to technical problems.

Sending out mobile emails can really help you reach your customers while they are on the go. Because of this, keeping all emails friendly to mobile devices increases their effectiveness. Give them the option of clicking on phone numbers instead of links, and make sure any pages your links take them to look good on a mobile device. Every day, more people are reading their email on a cell phone, so be sure to keep this in mind when designing your campaign.

Find out all you can about your audience. If you assume you already know their needs, you’re probably going to end up wasting money on your mobile marketing strategies. Before you spend a penny, determine the preferences of your potential buyers. Find out how much your customers use their cell phones. Which operating systems are in place on their phones? By researching your audience before launching a marketing campaign, you will make the most of your marketing efforts.

Test for usability, it only takes a few moments! Your efforts will be wasted if customers have problems viewing your content properly. Ask your family and friends to accept testing messages from you, check them and give you feedback before you formally launch your mobile campaign.

You should test your campaign on as many devices as possible before launching it. If your messages don’t reach your customers for some reason or are otherwise ineffective, perhaps as a result of technical problems or illegibility, you will fail in achieving the goal of your mobile marketing campaign. Try sending the messages to your friends and people you work with to see what they have to say.

Start by building a proper database. You need more than just cell phone numbers in the mobile marketing database. Allowing users to opt into your database will provide you with a level of legitimacy as you continue forward. You can either offer customers the ability to sign up online or let them text in a code; ideally, you should make both options available.

As we have shown you, mobile marketing campaigns all have some components in common. The main differences are application and technology. The best way to choose the right one for you is to do a little research, and find one that works for your business and budget.

Solid Advice To Build Profits Through Mobile Marketing

Have you heard about mobile marketing? Promoting your business on mobile devices could open up new opportunities. Since there are various methods, you may wonder where to begin. Consider these tips when starting out.

Start by building a good database. Don’t just add cell numbers to your marketing database via your mobile. It is important to acquire permission from your potential customers & users before implementing any type of database with their personal information. Permission can be obtained through a form over the Internet or by text.

When mobile marketing, your main concern is maintaining your current customer base rather than adding new customers. They will be more open to your text messages and emails than new, potential customers. Too many texts or messages to new customers can backfire. You will find that more often than not, people will regard mobile marketing efforts to be spam.

Be consistent when promoting your mobile strategy’s call to action. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. This will give your campaign maximum exposure, and allow your fans plenty of opportunities to sign up for your offers.

You should remember that Internet navigation is a lot harder on a mobile device. If you are going to engage in mobile marketing, then your ads and other marketing materials need to be totally accessible on mobile devices. Sometimes this means that users on a computer may view a more simple page.

You have to understand that the type of mobile users you are addressing to is influenced by other markets. Stay up to date on the mobile market and adapt your own campaign. With changes to technology taking place constantly, you will need to keep up with newest releases as they apply to mobile marketing in order to maintain your competitive position.

Offer customers a type of trivia game or product-response quiz with your mobile campaign. Many people will answer a quiz question that is sent to their phone. You could simply ask an interesting question or ask for feedback on your products or campaign.

Take the time to promote your business on all the social networking sites. If you don’t get your name now, you may find that someone else claims it and your account will remain hard to find. Keep your business focused on the basics at first and branch out from there. Setting up profiles on Facebook and Foursquare is a good starting point.

When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Make sure they know your message and can absorb it, as quickly as possible!

Spending money on professionals for site improvements is a great way to make your site works well for mobile marketing. Creating an attractive and appealing mobile site can be incredibly difficult. It is advisable to use developers who are very familiar with the necessary coding and programming for your site’s successful mobile transition.

Create a new mobile application. Doing so will prompt customers to check your app for new promotions and sales. It can increase recognition of your brand name, and have a positive effect on foot traffic, too. Enlist a professional to develop the application for you, since apps can vary wildly in scope and price, ultimately.

Mobile marketers that are successful take it slowly and go forward to grow. Take this same approach. Through various processes, you will be able to build as large of a network as you want. Use all available resources to improve your approach.

Multimedia Messaging Services are fantastic for the instantaneous delivery of coupons and rewards. MMS can also be effective in capturing the attention of new customers. You can include promo codes with the coupons. Codes that can be tracked can easily be linked to your online product pages. Offering coupons will entice new customers to your business and at the same time, reward those who are already established customers.

Allow message recipients to leave feedback about your mobile marketing communications. This offers an excellent opportunity to connect more effectively and interact with your customers. Regardless of a customer’s opinion, you can always use feedback to improve your strategies.

Use different types of marketing pieces that provide detailed information all at once for the best effect. For example, use a direct mail campaign to inform customers of an upcoming sale. Follow up with an email and an MMS reminder before the beginning of the sale.

In order to make your mobile marketing campaign most effective, do a usability test prior to going live. If you do not preform a test, you may send out messages that are ineffective, or do not work properly, and that would be defeating the whole purpose of your marketing campaign. A good test is by sending it to your fellow peers or coworkers and judging their initial reactions. You can then adjust it based on that knowledge.

You could get more exposure by creating mobile apps. Make sure you offer apps that your customers would find useful. If your app does not have a purpose, no one will download it.

A well composed mission statement can help you to stay on course with your mobile marketing campaign. Sticking to your mission statement keeps your business focused and efficient.

Your ads will get the maximum attention if you do what you can to make them go viral. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.

Use your traditional website. When you advertise your mobile application on your website, you will increase your traffic. Regular customers who visit your site will then know how to access your business anywhere they go.

Always set goals for a given mobile marketing campaign. You should know what you are hoping to accomplish with your campaign and make sure your campaign is in line with those goals. Are you trying to increase sales through your existing sales base, or are you trying just to keep them involved and retain them for the long term?

Mobile marketing is an extensive subject! Missions and marketing strategies vary from one business to the next. What works for one may not for the other. The tips in this article should help you get started.

What You Need To Know About Mobile Marketing

“Mobile marketing” can be defined in a number of ways. It is different to each individual because they each know of different ways to put it to use. The most basic definition is the use of mobile devices or cell phones as a medium to promote businesses. This article contains a number of guidelines for making the most of mobile marketing resources.

If you have a big mobile marketing list and are planning to have a big company event or maybe a sale send a reminder a little before it starts, unless it’s an early morning sale. This is a good way to let your customers know something exciting is happening that they may want to be a part of.

It is important to have your own dedicated short code. It may cost more, but it will reflect well on your company’s brand. A certain amount of legal coverage comes with it as well.

Creating your own mobile app that provides real value to customers in your niche can really boost your sales. Apps have become very popular because they are so helpful. In order to monetize the app, your options include advertising and selling your products through the app, or profiting through selling the app directly.

In the field of social marketing, it is important to keep a close eye on your competition. It is important that you are different than competitors.

Although many people use their phones for texting, they are not necessarily familiar with the meaning of the abbreviations. If a person can’t understand your ad, you might lose a customer.

Your mission statement will help you design the best campaign possible. Having the mission statement around will help you stay ethical.

Work to please your customers. You need to know what your customer wants in order to properly market them through mobile formats. If you do not know what your customer is interested in, you will not be successful in selling to them. Find out as much as you can for the most success.

It is important to have specific goals for your mobile marketing campaign. It is important to know what your objectives are for your business and the ways to achieve those goals. Do you want to retain a loyal group of customers, or are you looking to expand and reach a new audience?

You should always listen to the people around you to see what is missing from your mobile campaign. Get a good idea of your customers’ needs and wants, and make your campaign suit them. Learn from what your competitors are doing. If something they do seems especially interesting or successful, see how you can fold that into your own strategy.

Avoid texting your customers during odd hours, such as early mornings or late nights. If you’re inconsiderate with your text timing, no matter how wonderful your offer, it won’t sell.

You might need to invest some money in optimizing your website to be used in a mobile format. Building an effective mobile website is a specialized task, considerably different from normal web design. If possible, this job should be handed over to qualified, experienced professionals.

Initiate a feedback mechanism on your ads, so your mobile marketing customers can indicate their level of satisfaction with your services. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.

Begin by developing an appropriate database. Do not just add random cell phone numbers when you are constructing a mobile marketing database. Having cell phone numbers requires that you have the person’s permission first. You can either offer customers the ability to sign up online or let them text in a code; ideally, you should make both options available.

Send out quizzes and trivia to customers who have signed up for it emails, and keep them mobile friendly. If you send your customers a short quiz, many of them will respond. Quizzes not only entertain your customers. If you construct them cleverly, you can make customer feedback part of your customers’ responses, giving you valuable data you can use to serve them better.

When developing a mobile app for your company, make it relevant and convenient to your customers. If your app has no specific purpose, there is no way it will gain the attention of consumers who you are hoping to reach.

You can grow your profits by using mobile marketing. Increasing numbers of people are going mobile and using devices like smartphones to access social networks and buy apps. Both of these serve as excellent mediums for marketing your business. Make sure that you are bringing what you have to offer to the people, don’t make them have to find you.

Be sure to add a promo code to all your outgoing messages. This will entice customers in to check out the products you are selling.

Do all the research you can on your audience. If you assume you already know their needs, you’re probably going to end up wasting money on your mobile marketing strategies. Before you spend a penny, determine the preferences of your potential buyers. For example, what is your customer’s preferred method of contact? What type of OS is on their mobile device? Learn the people you desire to reach, and you’ll have an easier time reaching them.

If you are going to incorporate SMS into your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. A poor implementation of an SMS campaign can have a drastically negative impact due to the fact that receiving SMS messages triggers alerts on mobile devices. Some users feel that SMS is too invasive into their personal comfort and space. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. If you are trying to get customers to trust you, just be honest!

As mentioned above, marketing through mobile advertising is different for everyone. It entails many different principles and can be adjusted to accommodate practically any objective that centers on a mobile device – this is the essence of mobile marketing. Apply the knowledge you’ve gained here to use mobile marketing to further your business.

How To Launch A Mobile Marketing Campaign

The decision to launch a mobile marketing campaign can bring great success if you are smart about it. That doesn’t mean it’s easy; much work is required. Don’t let a few difficulties deter you from getting started in mobile marketing; you will get the hang of it! This article provides solid information on mobile marketing and what it can do for the success and growth of your business.

Do not message your customers randomly. Be sure your message means something to the recipient and that they will welcome the message. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. You are not your client’s friend, so be precise and to the point with any message that you send to them.

MMS, otherwise known as Multimedia Messaging Service, is an excellent tool that you can employ to deliver coupons in order to reward your customer base, or attract new customers. Incorporate discount codes to make your coupons more attractive. These coupons should contain a special code that your mobile site can track. Established customers appreciate coupons as rewards, and they are also a great way to entice new customers.

Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. Sticking to your mission statement keeps your business focused and efficient.

You should always listen to the people around you to see what is missing from your mobile campaign. Listen and meet the needs of customers. See what other mobile marketers are doing and see if you can adapt their techniques to your business.

You should link your website to your social media site to get more exposure. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.

Consumers are looking for a specific value from your mobile marketing campaign. When using mobile marketing, you should ensure that the information that you send is valuable to your intended audience. Offer something that corresponds to the interests of your audience. For instance, business executives will enjoy receiving a coupon for a nice restaurant. If instead you cater to families, try a more family oriented venue for your voucher.

Just like your regular business website, your mobile site should be search engine optimized. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.

You may have been aware of the ability to offer free applications to your customers, but it also easy to create those applications yourself. You could offer apps specific to your business to better promote your company via mobile marketing. There are many different features from which you can choose when designing your apps.

Promote your new mobile marketing campaign as a means of gaining access to exclusive offers and special savings. Reference it in your other advertisements, as well as on your site and your social media profile. By presenting your campaign in a helpful manner, your readers are more likely to sign up. Present your mobile marketing goals as a great way to keep on top of the deals you offer.

Be sure that you test your sites usability across different dynamics. This test will determine whether your content is properly visible to your customers after you send it. Ask people that you know if it would be okay for you to message them with the first batch of test messages to see if everything works properly.

Be sure that your campaign for mobile marketing can be compatible with multiple platforms. You have to think of many different mobile devices when making a mobile campaign. A compatible script that works across multiple platforms will benefit your campaign the most.

QR codes can help you make your content more appealing and accessible to customers. QR codes are a great way to share discounts, promotions and coupons. Their ease-of-use is one of the primary attributes of QR codes. QR codes are just one more way to engage customers on a more personal level.

When delving in mobile marketing, you need to understand the basics of mobile devices in order to have your site and ads set up correctly. Go out and use as many electronic mobile-devices as you can so that you can get a feel of what your customers will be doing.

To make the most of your mobile marketing campaign, focus on sending only the most relevant, useful, and interesting offers to your subscribers. This not only helps to prevent your customers from becoming uninterested in the messages you send but actually makes them eager to find out about the details of your latest promotion.

If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. It can seem like you are being pushy. So be sure customers can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. Staying honest is the best way to improve your customers’ faith in your brand.

A/B testing can be a great starting place when developing a mobile friendly website. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. The better of the two trial pages you create, as deemed by its success, should be your final choice, no matter how emotionally invested you may be in the other. Proceed to move forward using the most successful one.

So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.