Follow your followers on Twitter. This helps to maintain a level of credibility with your potential customers. It is an indication that you don’t consider yourself above others and that you respect and appreciate your customers. Say “hi” to new followers by tweeting then and following them back. This will help you to retain them.
If you use Facebook, keep the account updated regularly. People enjoy the updates and will be more likely to read your page if you add new content. Share your blog posts on your Facebook page right away. This will double your marketing efforts from one published blog.
You may want to either write a blog for someone else’s site or let someone else write a guest blog on yours. Any way you look at it here, you can potentially increase your base. When you use guest blogging as a technique, make sure you also link back also to your site. You should return this courtesy when someone blogs for your site, of course. You will likely get more visits to your blog and your site doing this.
Use YouTube’s automation services to your advantage. Once your account with YouTube is up and running, and you intend to upload a video, think about having it auto-post as well to your outside websites that you use for social media. It just takes a few moments in your account settings to do this.
If your goal is to create a large social network by opening different profiles, your first step should include inviting every person you know. They may not be interested themselves, but they could be links to other potential clients and customers. It also helps to make people aware that your business exists.
Make sure you make any blog posts that you write visually appealing. Your readers can grow weary if all they see is a continuous block of text. Provide your readers with things to look at, such as logos, videos, graphics or graphs. You won’t need to go crazy here and post a bunch of nonsense that clutters up your site. You just need to give visitors something to look at and to enjoy.
Put in extra effort to create a catchy headline for your article. The headline is your readers’ introduction to your content. You must grab their attention quickly and draw them into your content completely. So be sure to put some thought into coming up with a good one.
Tie your website into your social media profiles. You can do this quickly with share buttons placed on your website to let your visitors share your content with their friends via their social media pages. You should include these buttons on your main web pages, blog posts, and RSS feeds to make it easy for your visitors to share your content.
Share your Facebook site with your current email list. If you’ve been doing some online marketing, you probably have such a mailing list. You can really tap this resource if you simply send out a link to all your subscribers. This simplifies the process of finding your social media sites for your customers.
When using social media to market your company’s products or services, make sure that you provide some incentives, but don’t be pushy. Customers never want to feel that they are being coerced into a purchase. Best practices suggest that you offer customers an incentive at the same time each week, so customers will know when to expect it. This allows you to offer discounts without your customers feeling coerced or spammed.
Be certain to utilize numerous outlets when crafting a social media marketing plan. Although Facebook is probably the best tool, you shouldn’t forget to use other forms of social media, such as Twitter and even Myspace. You have a better chance at success the more visible you make yourself.
Generate new additions to your blog frequently and regularly. If you offer new content when readers expect it, they are sure to become routine visitors. This has been shown to actually be true considering the amount of subscriptions to magazines people have made. Therefore, keep consistency in mind to help drive return visits.
Avoid making your content too technical or difficult for new followers to understand. Use humor and avoid technical terms in your posts. Even when they do understand your message, more than likely they will not share this link unless they think others will know what you’re saying.
Put your blogs on your personal LinkedIn page with the application for blog feeding. Every single time you post it will show up in LinkedIn. This is a time saver, and you will get more exposure when you reach out to your LinkedIn friends and a blogging community simultaneously.
Find out about different methods of advertising on social media sites before you begin. No two social networking sites are the same, and familiarizing yourself with their differences will aid you in getting the most out of them. One site may work better for you than others and may need more of your time.
Offer exclusive deals for social media fans. Entice your customers with something unique, something that they can’t find anywhere else. An example would be to have a contest that is exclusive to your social media followers. If you would rather do something else, then offer an item that is exclusive only to them. You can also only include special announcements on any of your social media pages.
Make certain to update your social media sites regularly. A lot of social media users expect frequent updates; if you don’t come through, you may lose a lot of people. At the very least, you should update all of your sites at least twice a week.
After reading this article you now know that social media marketing isn’t as confusing as you once thought. Social media sites are cheap, easy to use, and make an immediate impact. It does take some time, work and persistence, but once you get started you won’t regret it.
