QR codes are a great way to bring in new customers and promote your brand. These codes are an easy and popular way for businesses to give their customers special discounts and coupons, or even share promotions with them. With your cellphone the QR codes are easy to use and capture. QR codes allow you to reach out to your customers in an efficient manner, and give them relevant information in a simple way.
Work to understand your customers. If you don’t know what your customers want, find out! If you are not aware of what your customers want, it is going to be very difficult to sell them anything. Find out more about your audience to answer their needs.
It is vital to be sure that your customers can access your mobile marketing, regardless of what mobile device they are using. Your message must display properly on all three major smart-phone marketplaces: Android, Blackberry and iPhone. A simple message that works on multiple devices is easier to use and implement than one that is custom to each device. Keeping it short and simple is a hallmark of mobile marketing.
Keep it simple, informative, and brief. Your customers should be able to get access to the desired information with a minimum of clicks. Mobile keypads can be quite small, it can get frustrating to do too much typing. Be sure to keep it sweet and simple.
One option for mobile marketing is a picture-to-screen campaign. In a picture-to-screen campaign, you request cellphone photos taken by your customers. The user then sends the pictures using a short code enabling it to be instantly posted on a digital screen. The screen that they are posted on can be a single television, or a type of digital billboard.
Sometimes, changes in the marketplace can affect your customer base. You will have to stay on top of all new technology if you are going to stay competitive.
You want to make your marketing emails mobile friendly. This increases their effectiveness. Instead of using links to access content, allow users to select phone numbers. If you do use links, you must be sure that the target page can be viewed easily on mobile devices. A lot of mobiles support emails, so remember this when you are sending out yours to your customers.
Mobile marketing campaigns should have a link that is to sites that are capable of being viewed by phones of all ages. If you have components on your website that are not view-able on older phones, be sure to have a mobile version.
It’s imperative that you employ social media in your mobile devices marketing campaign because it is so heavily used by owners of these devices. Rewarding customers who share a TwitPic or who forward deals to friends is a great way to expand your customer base. This helps people spread the word about your site or company with their friends via mobile.
Use a short code that is dedicated. Keeping tight control over your brand is worth the extra cost. It also provides a bit of legal coverage.
Use every practical venue available to keep your customers informed about an upcoming event. As an example, snail mail an invitation to an event, like a sale or promotional launch. Follow up with a reminder email about a week in advance, and a text message alert on the day of the event.
Set the times that your MMS text messages are sent to your customers for normal business hours. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.
Always keep the line of communication open with your customers. Allow them to give you feedback every step of the way. Appreciate customer feedback when you get it. Positive or negative, it is worth considering what their feedback means to you and your business.
Don’t squander your customers’ limited attention. You are understandably excited about mobile marketing, but you need to take the time to create content that fills a need. The information you provide needs to be relevant to your prospects and potential prospects. Customers respond to useful information and targeted ads with more purchases.
Usability tests can be very valuable in predicting the potential for success in your mobile marketing campaign. If you send messages that don’t work, it will be counterproductive to your campaign. Also, send it to coworkers first and see what their impression of it is before going live.
One of the most effective mobile marketing tactics is to create a relevant, interesting mobile application. An app that answers common questions is sure to be popular. You can include links to your related products and services inside the app in order to generate more sales, or profit directly from selling the app itself.
Use your main website to your advantage. Advertise your mobile applications on your desktop website and drive traffic to the mobile platform. Show customers who visit your website how they can connect with you when they’re away from their regular computer.
Try your mobile marketing materials on a wide variety of mobile devices to ensure that your message is always clear and accessible. Different types of mobile devices make use of different browsers which have different resolutions and screen sizes. From one device to another, your website and your advertisements may look completely different. At least check how your content looks on the most popular devices.
Before starting any new mobile marketing campaign, be sure your first campaign is successful. Once you see some success, you need a measuring stick for your campaign’s longevity as opposed to just looking at sales numbers. To build a plan you will want to look far into the future.
As you can see, most mobile marketing techniques share some fundamentals. The main differences are application and technology. After investing some of your time into researching them, you should be able to determine which will best suit your needs and budget as a business owner.
