In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Be aware of how the competition is using social media to market their products. You must be unique from your competitors.
If you run a business online, you are most likely aware that there are free apps available to offer to your visitors. However, do you realize that you can easily create your own apps? Offering your own unique app will help to improve your business and take full advantage of mobile marketing. Your application could offer a number of features.
Your mobile marketing efforts should be all about keeping your existing customers, not diffused by trying to use it to attract new customers. They will be more open to your text messages and emails than new, potential customers. Too many texts or messages to new customers can backfire. Most possible new customers will see your messages as spam.
Start a picture-to-screen campaign. This allows customers’ mobile phones to take pictures. Photos are then sent and posted to a digital screen. These pictures can then be shown on a television monitor or on digital billboards.
Consider developing a mobile application for your business. Your customers can use your app to check for specials and promotions. Along with increasing your brand recognition, it can also increase sales. The cost of your app can vary, depending on your investment and the app’s features. Consult with a professional to assist you in pricing it right.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. For even more objective input, you may want to consider paying for outside testing services.
Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families. These customers are more likely to be upset with you, than excited about the promotion.
A very beneficial thing to use when setting up a mobile marketing campaign is social media. Have people TwitPic your store or share a deal on your website, and reward them with a contest entry or coupon. This will help you get their friends as customers too.
You should use A/B testing while developing your mobile page. Mobile pages need to be tested for usability, just as much as any other web page. For your landing page, have two different versions and see which is more successful. Whichever one wins should be your permanent choice.
As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.
Creating a mobile app with lots of helpful information for your target market is a great mobile marketing strategy. Most users enjoy apps that give them breaking news and helpful tips. Links inside your app to related products and other services can be included so that you can increase your sales. If you don’t want to do this, you can directly profit by selling the app.
Mobile marketing can expand your customer base, but in order to do that, your marketing materials need to work on most mobile devices. It has to be able to work on any popular mobile device, otherwise you will be losing customers because of technical issues.
Try your hand in multiple marketing arenas for increased success. Use social networking, your website and your physical store to inform people of your mobile phone offers. Increasing your exposure through all of these mediums will reach a larger audience than if you promote on Twitter alone.
Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. To calculate the success you are getting, you should check your campaign longevity and not the sales numbers. A successful campaign paves the way for successful future campaigns.
Avoid launching your marketing campaign without clear foresight. When starting off, figure out what your goals are and how you can apply them to mobile marketing. Are you looking to monetize your existing customers more or are you attempting to get long term customer retention?
Mobile marketing content needs to be simple, concise, and to-the-point. They should immediately know what your message is and be able to absorb it quickly.
When you have a sale or an event, send your marketing copy out a few hours ahead of time. Be sure this isn’t in the very early morning hours, however, waking them up and annoying them. This will create excitement and get them prepared for the sale or event.
To make the most of your mobile marketing campaign, focus on sending only the most relevant, useful, and interesting offers to your subscribers. Make sure your customers can trust you, do not go overboard with messages they will be annoyed.
Try sending out emails compatible with mobile devices to keep your email marketing campaign effective as possible. Give them the choice of using phone numbers as opposed to links, and see to it that any link you send them to looks good on a mobile device. Many people only look at their email on their phones now, so when you draft your emails it is important to keep this in mind.
After reading through tips, you will have a better understanding on becoming a good mobile marketer. It is important that you understand how to use the information you are given. Keeping these tips in mind, you are able to start refining your mobile marketing plan in order to help make your business successful.
