The interest in using Facebook as a marketing tool has exploded in recent years. If this interests you, there are a few things you should know before getting started. The tips below are a great start.

Link all of your published content to your Facebook. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Also, use your Twitter page to link up to Facebook.

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Set up your offer and switch it to Promoted Post via your Wall. If the offer is extra special, you can promote it to people that aren’t fans as well.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

Consider buying advertisements on Facebook. Your ad can be customized so that people in a specific age group or gender can see it. There are many budget tools to work with as well. Finally, there is no long-term commitment. Your ad can be ceased at any time.

Always respond to people when they make a post to your Facebook wall. Doing so helps you develop a good reputation. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.

Your goal for Facebook marketing is to increase the sale of your products. Setting monthly sales goals can guide your efforts. This will help you focus on what you need to do to gain more sales. When you’re not getting results, change your strategy.

Facebook is a great medium for helping you get the word out about your company. You must remember that nothing takes off overnight. Exercise patience and use all the tips you’ve learned here to your advantage.